Here’s an article that discusses the new law in Colorado. It essentially confirms my speculation here.
As you can see, they are concerned that bigger out of state breweries would have an advantage in selling to the conglomerates. They are not referring to BudMillerCoors since those companies already sell in grocery stores, they are worried about Sam Adams and Sierra Nevada coming in and out selling the small local brewers that are able to secure shelf space in the small mom and pop liquor stores but would likely not have the resources to compete in the big chains for shelf space.
Left Hand Brewing would be in a somewhat unique position. As a national brand, they’d be able to afford to compete in the big chains and they’d get their fair share of shelf space. So they aren’t worried about not being able to compete, they are worried about losing their fat profit margins. If they have to start selling in 7-eleven and the chain grocery stores they are going to have to compete on price with Sam Adams which means their beer prices would drop. They are choosing to be the big fish in a little pond as opposed to a medium fish in a giant pond. If the law changes, Left Hand will probably sell more beer in the state overall, but their profit margin on each bottle will drop and their marketing and on premise sales budgets will have to go up.
The way the law is right now in New York, liquor stores owners are not allowed to own more than one store. What this means is that they cannot create a chain of stores, and therefore cannot buy in quantity like a supermarket chain could. You can see how this would present a challenge for the liquor stores to match them on price.
Maybe if they change the law to allow wine sales in supermarkets and also allow liquor stores to open more than one store, and to sell other items like gourmet cheese and beer, it might level the playing field.
Within walking distance from me are two supermarkets with excellent wine collections and a BevMo. We mostly go there when they are having their five cent sale. I’m not enough of a wine maven to know if the collections are really great, but there is enough variety to last me a long time. If that is a problem, I can always drive up to the wineries in Napa too.
Before I lived here I lived in a dry town in NJ with a liquor store right over the border, which didn’t have nearly the selection we get in the grocery store here.