# .amp in news links? **URL:** \ **Category:** Factual Questions\ **Created:** [December 6, 2024, 7:50pm UTC](https://boards.straightdope.com/t/amp-in-news-links/1011269 "2024-12-06T19:50:52Z")\ **Posts on this page:** 2\ **Page:** 1
**Author:** ![Northern\_Piper](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/northern_piper/32/5304_2.png) [@Northern\_Piper](https://boards.straightdope.com/u/Northern_Piper)\ **Post date:** [December 6, 2024, 7:50pm UTC](https://boards.straightdope.com/t/amp-in-news-links/1011269/1 "2024-12-06T19:50:52Z")
I’ve been noticing this in links to news articles: increasingly, there is “.amp” at some point in the url. I’ve noticed it in CBC, CNN and BBC links. What does it mean? ---
**Author:** ![gnoitall](https://avatars.discourse-cdn.com/v4/letter/g/bb73d2/32.png) [@gnoitall](https://boards.straightdope.com/u/gnoitall)\ **Post date:** [December 6, 2024, 7:57pm UTC](https://boards.straightdope.com/t/amp-in-news-links/1011269/2 "2024-12-06T19:57:16Z")
It means that news provider has produced a version of the news page which is optimized for the Google Accelerated Mobile Page framework. > **[Accelerated Mobile Pages](https://en.wikipedia.org/wiki/Accelerated_Mobile_Pages)** > > AMP (originally an acronym for Accelerated Mobile Pages) is an open source HTML framework developed by the AMP Open Source Project. It was originally created by Google as a competitor to Facebook Instant Articles and Apple News. AMP is optimized for mobile web browsing and intended to help webpages load faster. AMP pages may be cached by a CDN, such as Cloudflare's AMP caches, which allows pages to be served more quickly. > AMP was first announced on October 7, 2015. After a technical preview pe... The “amp” version of the news page is designed to be quicker to render and more compatibile with Google’s news aggregation software. In other words, it’s a Google-friendly version of the news page.