# an Ad Campaign I'd Like to See **URL:** \ **Category:** Miscellaneous and Personal Stuff I Must Share\ **Created:** [November 14, 2019, 1:46pm UTC](https://boards.straightdope.com/t/an-ad-campaign-id-like-to-see/843411 "2019-11-14T13:46:58Z")\ **Posts on this page:** 4\ **Page:** 1
**Author:** ![CalMeacham](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/calmeacham/32/35_2.png) [@CalMeacham](https://boards.straightdope.com/u/CalMeacham)\ **Post date:** [November 14, 2019, 1:46pm UTC](https://boards.straightdope.com/t/an-ad-campaign-id-like-to-see/843411/1 "2019-11-14T13:46:58Z")
Mad used to run these all the time. I was leafing through the latest issue of _NASA Tech Briefs_ which I am getting regularly, for some reason, and I came across an advertisement that at first I didn’t understand. At a quick glance, it looked like a tribble in a giant glass cylinder. A closer inspection revealed it to be a human heart, in a system called **ULiSSES** , which stands for Universal Limb/Organ Stasis System for Extended Storage. Somebody stayed up late working on that acronym. This is an award-winning device for storing and transporting organs for transplanting: > **[2019 Create the Future Design Contest Grand Prize Winner: ULiSSES](https://www.medicaldesignbriefs.com/component/content/article/mdb/features/articles/35507)** > > The ULiSSES™ Device for Organ and Limb Preservation Leonid Bunegin, Chief Scientific Officer;Rafael J Veraza, MPH, PhD, Senior Scientist;Tom DeBrooke, MA, MBA,Chief Executive Officer,Vascular Perfusion Solutions, San Antonio, TXOne of the main... > **[A Closer Look at ULiSSES, A Device Extending the Life of Organs](https://www.techbriefs.com/component/content/article/tb/stories/blog/35406)** > > Learn about the ULiSSES device from Vascular Perfusion Solutions. The technology preserves organs through oxygen perfusion, not ice. > **[ULiSSES™ Wins Grand Prize in Worldwide ‘Create The Future’ Design Competition](https://www.businesswire.com/news/home/20191001006018/en/ULiSSES%E2%84%A2-Wins-Grand-Prize-Worldwide-%E2%80%98Create-Future%E2%80%99)** > > VPS' ULiSSES™ device wins worldwide design competition for preserving and resuscitating organs and limbs for more than 24-hours. Naturally, my perverse mind thought up more eye-catching and popular advertising campaigns. Imagine a black-and-white picture of Dwight Frye as Fritz from the 1931 _Frankenstein_ (or, perhaps better, Marty Feldman as “EYE-gor” from _Young Frankenstein_) carrying a brain, only instead of the heavy glass breakable jar, it’s one of these ULiSSES units, photoshopped in color into the original black and white image. Underneath the caption reads _With ULiSSES, Frankenstein could have had a Normal brain_. The caption allows the ambiguity of whether the “Frankenstein” refers to the monster or the creator, while highlighting the reliability of the transporting system. As a follow-up, you could have a shot of Dorothy and her companions from _The Wizard of Oz_, with the Scarecrow carrying a ULiSSES with a brain and the Tin Woodsman carrying one with a heart. (If you’re feeling gutsy, you can have the Cowardly Lion holding one with a pair of testicles). You could have the caption say something like _With ULiSSES you can get your organs safely back to Kansas_ or _Even Flying Monkeys can’t hurt organs shipped in ULiSSES_. But, no, thety’d probably think these are all too undignified for the transportation of Fresh Meat. ---
**Author:** ![Jackmannii](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jackmannii/32/311_2.png) [@Jackmannii](https://boards.straightdope.com/u/Jackmannii)\ **Post date:** [November 14, 2019, 4:07pm UTC](https://boards.straightdope.com/t/an-ad-campaign-id-like-to-see/843411/2 "2019-11-14T16:07:46Z")
> [@CalMeacham](#): > > At a quick glance, it looked like a tribble in a giant glass cylinder. That stuff is already [sold commercially](https://media.istockphoto.com/photos/rokeach-old-viena-gefilte-fish-jar-picture-id487178805?k=6&m=487178805&s=612x612&w=0&h=2uG-nGxGL3vuozt0OSA07roeRfeDSJa76QDgze8-yyk=). Thankfully it’s never advertised on TV, probably because it would gross out 99% of the viewing audience. :eek: ---
**Author:** ![Marine\_One](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/marine_one/32/3461_2.png) [@Marine\_One](https://boards.straightdope.com/u/Marine_One)\ **Post date:** [November 14, 2019, 6:26pm UTC](https://boards.straightdope.com/t/an-ad-campaign-id-like-to-see/843411/3 "2019-11-14T18:26:06Z")
The NASCAR #11 Denny Hamlin Toyota sponsored by Tampax Tampons. ---
**Author:** ![ftg](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ftg/32/2801_2.png) [@ftg](https://boards.straightdope.com/u/ftg)\ **Post date:** [November 14, 2019, 6:47pm UTC](https://boards.straightdope.com/t/an-ad-campaign-id-like-to-see/843411/4 "2019-11-14T18:47:18Z")
> [@CalMeacham](#): > > At a quick glance, it looked like a tribble in a giant glass cylinder. (Old joke.) Nah, that’s just Shatner’s wig in a giant glass cylinder.