# Anheuser Busch's New 'Amped Up' Beer - Probably Another Flop Using the Bud Name

**URL:** <https://boards.straightdope.com/t/anheuser-buschs-new-amped-up-beer-probably-another-flop-using-the-bud-name/267687>\
**Category:** Miscellaneous and Personal Stuff I Must Share\
**Created:** [October 5, 2004, 6:10pm UTC](https://boards.straightdope.com/t/anheuser-buschs-new-amped-up-beer-probably-another-flop-using-the-bud-name/267687 "2004-10-05T18:10:50Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![JohnBckWLD](https://avatars.discourse-cdn.com/v4/letter/j/d6d6ee/32.png) [@JohnBckWLD](https://boards.straightdope.com/u/JohnBckWLD)\
**Post date:** [October 5, 2004, 6:10pm UTC](https://boards.straightdope.com/t/anheuser-buschs-new-amped-up-beer-probably-another-flop-using-the-bud-name/267687/1 "2004-10-05T18:10:50Z")

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Thank God the President doesn’t spell his name with a ‘C’ in it, cuz a search of these boards confirming there isn’t a thread about Anheuser Busch’s new beer would’ve been close to impossible.

Dateline Monday 10/4/04: [Anheuser Busch Unveils Amped Up New Drink](http://www.adweek.com/aw/regional/midwest/article_display.jsp?vnu_content_id=1000652921)

> [@](#):
>
> …An extension of its Budweiser brand called B-to-the-E, a “sweet and tart” malt beverage hyped up with caffeine, guarana and ginseng…“B” with a superscripted E…“Beer with something extra”…

Talk about Johnny come lately. In my area, as I see Red Bull sales starting to drop off, A-B decides to jump on the ‘amped-up’ (read: caffeine high) bandwagon.

IMHO:  
For starters, B to the E is a stupid name. I’ll concede the fact the younger demographic are big time caffeine addicts, but they don’t need the jolt as much as the 30+ crowd. Had Anheuser Busch’s ad agency went with someting like Push Me/Pull You, they might have been able to reach the age group who doesn’t usually take E on Saturday nights.

Ginseng? The couple of times I’ve tasted ginseng, the only way I could describe would be: close the worst tasting (non-human body part) I’ve ever put in my mouth.

Do we really need drunk drivers that top out their speedometers at 120mph? I could just imagine the beat down Rodney King would’ve gotten if B-to the-E came out a decade earlier.

Caffeinated beer? Isn’t caffeine a dieuretic? Can anyone really tell me with a straight face what this country needs is a beer that makes you feel like you have to pee more?