# Another first!

**URL:** <https://boards.straightdope.com/t/another-first/74141>\
**Category:** Miscellaneous and Personal Stuff I Must Share\
**Created:** [July 29, 2001, 6:06am UTC](https://boards.straightdope.com/t/another-first/74141 "2001-07-29T06:06:40Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![Manduck](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/manduck/32/256_2.png) [@Manduck](https://boards.straightdope.com/u/Manduck)\
**Post date:** [July 29, 2001, 6:06am UTC](https://boards.straightdope.com/t/another-first/74141/1 "2001-07-29T06:06:40Z")

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I saw this commercial on the Comedy Network (a Canadian channel) the other night: You see a guy sitting in the sun and he says, “Shit, it’s hot!”. Then he acts surprised and says “whoops, are we on?” and carries on with the commercial - for 7-Up!. This must be the first time a major soft drink brand has used the word “shit” in one of their ads.

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**Author:** ![National\_Kegger](https://avatars.discourse-cdn.com/v4/letter/n/c4cdca/32.png) [@National\_Kegger](https://boards.straightdope.com/u/National_Kegger)\
**Post date:** [July 29, 2001, 9:29am UTC](https://boards.straightdope.com/t/another-first/74141/2 "2001-07-29T09:29:49Z")

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I’m betting there are similar examples on MTV all the time, especially on VJ-introduced segues.

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**Author:** ![Smeghead](https://avatars.discourse-cdn.com/v4/letter/s/f1d935/32.png) [@Smeghead](https://boards.straightdope.com/u/Smeghead)\
**Post date:** [July 31, 2001, 1:56am UTC](https://boards.straightdope.com/t/another-first/74141/3 "2001-07-31T01:56:40Z")

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> [@](#):
>
> \*Originally posted by National Kegger \*  
> \*\*I’m betting there are similar examples on MTV all the time, especially on VJ-introduced segues. \*\*

Huh? I’ve never heard the word “shit” on MTV, VJ-introduced or not. Exactly how much are you willing to bet on this?