In mathematics, you can make up whatever rules you want and study their consequences, and to the extent the rules you make up are analogous (even if not exactly the same as, and in some ways quite different from) to other rule-systems, you may want to describe them using similar terminology/notation. Thus, you are certainly free to imagine concepts such as distinct +0 and -0 and some rules for what you can say about them in a particular arithmetic framework.
Exactly what properties and uses such a framework would have depends on the particular framework you devise; of course, there are a number of other, quite well-studied frameworks in which terms like “zero”, “negation”, “positive”, etc., are used in such a way that there is no such thing, but no matter: the whole point is that we have an abundance of different abstract systems to study, as fits our interests and desires at any particular moment.
The designers of IEEE floating point, for example, had reason to want a separate +0 and -0 in the rule system defining IEEE floating point. This has not been a rule system which mathematicians have by and large found very interesting (it’s not particularly natural, clean, ubiquitous, etc.), but there’s nothing fundamentally amathematical about it.
It’s also fairly natural, and mathematically interesting, to study arithmetics which include such three distinct values as straight-up 0, positive 0, and negative 0 (the latter two representing something like infinitesimal deviations from straight-up 0); such arithmetics provide a convenient language for describing, say, the one-sided limiting behavior of functions, as noted above. (This goes hand in hand with also having reciprocal entities of positive infinity and negative infinity, as in the affinely extended numbers.)
How else might you use a distinct positive zero and negative zero? Well, it’s up to you: you describe what your imagination wants to do with such a concept, and then, poof, it exists. The only question is how your rules relate to other rule systems/what they fruitfully model. But they need no more founding legitimacy than your deciding to study them. And choosing to study a rule system doesn’t amount to some kind of rejection of other rule systems; you don’t have to “choose” between different accounts of the interplay between zero and sign. There’s no question of exclusion. Study everything!