# Anyone heard about the company Motif Investing? **URL:** \ **Category:** In My Humble Opinion\ **Created:** [June 30, 2014, 8:25am UTC](https://boards.straightdope.com/t/anyone-heard-about-the-company-motif-investing/691986 "2014-06-30T08:25:08Z")\ **Posts on this page:** 6\ **Page:** 1
**Author:** ![Little\_Pig](https://avatars.discourse-cdn.com/v4/letter/l/c57346/32.png) [@Little\_Pig](https://boards.straightdope.com/u/Little_Pig)\ **Post date:** [June 30, 2014, 8:25am UTC](https://boards.straightdope.com/t/anyone-heard-about-the-company-motif-investing/691986/1 "2014-06-30T08:25:08Z")
Anyone use or have heard stories around the campfire about [Motif Investing?](https://www.motifinvesting.com/) Here’s the [scoop](http://www.sfgate.com/default/article/Motif-aims-to-disrupt-discount-brokers-mutual-5587094.php) which I just read this morning. I’m thinking of throwing my somewhat small hat into the ring. ---
**Author:** ![pullin](https://avatars.discourse-cdn.com/v4/letter/p/c57346/32.png) [@pullin](https://boards.straightdope.com/u/pullin)\ **Post date:** [June 30, 2014, 9:57am UTC](https://boards.straightdope.com/t/anyone-heard-about-the-company-motif-investing/691986/2 "2014-06-30T09:57:06Z")
Reported ---
**Author:** ![Dead\_Cat](https://avatars.discourse-cdn.com/v4/letter/d/9fc29f/32.png) [@Dead\_Cat](https://boards.straightdope.com/u/Dead_Cat)\ **Post date:** [June 30, 2014, 12:11pm UTC](https://boards.straightdope.com/t/anyone-heard-about-the-company-motif-investing/691986/3 "2014-06-30T12:11:02Z")
Although **Little\_Pig** is a newish poster, I have seen them around in a few threads so don’t think this is spam (though it’s the mod’s call, of course - not trying to junior mod). No harm, no foul in my view - I have made the same mistake myself. To the OP: sorry, haven’t heard of them, from a brief glance at the website it looks an interesting idea. As ever, be sure to read all the small print! ---
**Author:** ![Little\_Pig](https://avatars.discourse-cdn.com/v4/letter/l/c57346/32.png) [@Little\_Pig](https://boards.straightdope.com/u/Little_Pig)\ **Post date:** [June 30, 2014, 4:00pm UTC](https://boards.straightdope.com/t/anyone-heard-about-the-company-motif-investing/691986/4 "2014-06-30T16:00:34Z")
> [@Dead\_Cat](#): > > Although **Little\_Pig** is a newish poster, I have seen them around in a few threads so don’t think this is spam (though it’s the mod’s call, of course - not trying to junior mod). No harm, no foul in my view - I have made the same mistake myself. > > To the OP: sorry, haven’t heard of them, from a brief glance at the website it looks an interesting idea. As ever, be sure to read all the small print! Dead Cat, I tried to do a search but … nothing. Recommended search criteria please. ---
**Author:** ![pullin](https://avatars.discourse-cdn.com/v4/letter/p/c57346/32.png) [@pullin](https://boards.straightdope.com/u/pullin)\ **Post date:** [July 1, 2014, 10:10am UTC](https://boards.straightdope.com/t/anyone-heard-about-the-company-motif-investing/691986/5 "2014-07-01T10:10:55Z")
> [@Dead\_Cat](#): > > Although **Little\_Pig** is a newish poster, I have seen them around in a few threads so don’t think this is spam (though it’s the mod’s call, of course - not trying to junior mod). No harm, no foul in my view - I have made the same mistake myself. > > To the OP: sorry, haven’t heard of them, from a brief glance at the website it looks an interesting idea. As ever, be sure to read all the small print! Then I apologize to Little\_Pig. The recent join date, plus the simplicity of the statement (here’s an investment, I think I’ll invest) led me to believe it was one of the many sales attempts that pop up on the board. Mea Culpa… ☹ ---
**Author:** ![Trom](https://avatars.discourse-cdn.com/v4/letter/t/958977/32.png) [@Trom](https://boards.straightdope.com/u/Trom)\ **Post date:** [July 1, 2014, 2:48pm UTC](https://boards.straightdope.com/t/anyone-heard-about-the-company-motif-investing/691986/6 "2014-07-01T14:48:54Z")
I like the idea and know at least one legitimate hedge fund manager who dabbles with it. I can’t speak to the reliability of their execution and/or brokerage business. I’d be very careful about chasing performance of the “hot” motifs. After a couple of minutes of browsing I see the best performing motif of the past month holds 8.3% in a 3x leveraged gold miner fund. Anyone holding a leveraged fund in a long term account clearly has no idea what they’re buying and probably has no idea what they’re doing. That said, I do know of some people that offer motifs who are sophisticated and probably worth listening to. Caveat emptor.