# Anyone know what happened to Vitamin Water? **URL:** \ **Category:** Cafe Society\ **Created:** [April 13, 2010, 11:20pm UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996 "2010-04-13T23:20:57Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![sparky\_1](https://avatars.discourse-cdn.com/v4/letter/s/77aa72/32.png) [@sparky\_1](https://boards.straightdope.com/u/sparky_1)\ **Post date:** [April 13, 2010, 11:20pm UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/1 "2010-04-13T23:20:57Z")
It seems to be disappearing around here. Most places I go into now have only a small selection. Sometimes there’ll be a few of the 10 calorie ones and just a few flavors of regular (lately just the XXX and some of the other darker ones). I remember it being EVERYWHERE a few years ago, and always the full selection of flavors. Now, not so much. And this is in places in NH & MA. Anyone else notice this? ---
**Author:** ![Shagnasty](https://avatars.discourse-cdn.com/v4/letter/s/9dc877/32.png) [@Shagnasty](https://boards.straightdope.com/u/Shagnasty)\ **Post date:** [April 13, 2010, 11:41pm UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/2 "2010-04-13T23:41:20Z")
I always thought it was a pretty bad tasting product in all flavors and it leaves a nasty aftertaste. It is fairly pricey too. Gatorade and the original sports drinks are much better tasting than Vitamin water IHMO and I don’t even like those very much. ---
**Author:** ![SanibelMan](https://avatars.discourse-cdn.com/v4/letter/s/a88e4f/32.png) [@SanibelMan](https://boards.straightdope.com/u/SanibelMan)\ **Post date:** [April 13, 2010, 11:53pm UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/3 "2010-04-13T23:53:58Z")
It’s readily available here in Madison. I noticed it was on sale for $1/bottle at Target last night, and last month, Costco had it on coupon for $3.50 off per case, limit 5. I stocked up. ---
**Author:** ![pabstist](https://avatars.discourse-cdn.com/v4/letter/p/e99b99/32.png) [@pabstist](https://boards.straightdope.com/u/pabstist)\ **Post date:** [April 14, 2010, 12:37am UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/4 "2010-04-14T00:37:09Z")
The local high school here stopped selling it in vending machines, due to health reasons. If this happened in every town, I could imagine they are starting to go bankrupt! ---
**Author:** ![Ann\_Onimous](https://avatars.discourse-cdn.com/v4/letter/a/ea5d25/32.png) [@Ann\_Onimous](https://boards.straightdope.com/u/Ann_Onimous)\ **Post date:** [April 14, 2010, 12:39am UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/5 "2010-04-14T00:39:42Z")
We have all kinds of Vitamin Water here in the health foods section of Kroger. ---
**Author:** ![Richie\_Incognito](https://avatars.discourse-cdn.com/v4/letter/r/e36b37/32.png) [@Richie\_Incognito](https://boards.straightdope.com/u/Richie_Incognito)\ **Post date:** [April 14, 2010, 1:46am UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/6 "2010-04-14T01:46:48Z")
> [@pabstist](#): > > The local high school here stopped selling it in vending machines, due to health reasons. If this happened in every town, I could imagine they are starting to go bankrupt! Vitamin Water is owned by Coca-Cola so I highly doubt financial problems is a possibility. The Vitamin Water section in my local conveniene stores is pretty big. Haven’t noticed any changes. ---
**Author:** ![Czarcasm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/czarcasm/32/4050_2.png) [@Czarcasm](https://boards.straightdope.com/u/Czarcasm)\ **Post date:** [April 14, 2010, 1:55am UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/7 "2010-04-14T01:55:51Z")
Moving thread from IMHO to Cafe Society. ---
**Author:** ![Jamaika\_a\_jamaikaiake](https://avatars.discourse-cdn.com/v4/letter/j/7993a0/32.png) [@Jamaika\_a\_jamaikaiake](https://boards.straightdope.com/u/Jamaika_a_jamaikaiake)\ **Post date:** [April 14, 2010, 2:20am UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/8 "2010-04-14T02:20:47Z")
> [@Juliana](#): > > We have all kinds of Vitamin Water here in the health foods section of Kroger. That’s hilarious. ---
**Author:** ![BigT](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bigt/32/12044_2.png) [@BigT](https://boards.straightdope.com/u/BigT)\ **Post date:** [April 14, 2010, 5:12am UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/9 "2010-04-14T05:12:40Z")
I mostly pick them up from the local “Bent and Dent”. And they aren’t dented, so that means they are more likely outdated. Which means they likely aren’t selling. I like the flavored water aspect. But usually I want better control over the vitamins. They tend to put in a lot of the energizing ones, and I want the calming ones. ---
**Author:** ![FlyingRamenMonster](https://avatars.discourse-cdn.com/v4/letter/f/ce7236/32.png) [@FlyingRamenMonster](https://boards.straightdope.com/u/FlyingRamenMonster)\ **Post date:** [April 14, 2010, 5:20am UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/10 "2010-04-14T05:20:02Z")
We’ve got plenty of the stuff over here. I hope they don’t disappear, I rather like the new flavoured water trend. I don’t care if they’re not “healthy”, I like that they’re not as sweet as regular sodas/juices. It’s a shame they’re so overpriced though. ---
**Author:** ![sparky\_1](https://avatars.discourse-cdn.com/v4/letter/s/77aa72/32.png) [@sparky\_1](https://boards.straightdope.com/u/sparky_1)\ **Post date:** [April 14, 2010, 11:22am UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/11 "2010-04-14T11:22:25Z")
> [@FlyingRamenMonster](#): > > We’ve got plenty of the stuff over here. I hope they don’t disappear, I rather like the new flavoured water trend. I don’t care if they’re not “healthy”, I like that they’re not as sweet as regular sodas/juices. It’s a shame they’re so overpriced though. Exactly. I treat them as soda; I’ll have one now and then when I grab a bite to eat somewhere. Soda is like drinking a sugar slurry. The selection for them is definitely dwindling around here. Just seems odd. ---
**Author:** ![DrFidelius](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/drfidelius/32/3447_2.png) [@DrFidelius](https://boards.straightdope.com/u/DrFidelius)\ **Post date:** [April 14, 2010, 11:31am UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/12 "2010-04-14T11:31:24Z")
Fading fad? Given a few minutes I could come up with any number of products which are not marketed or stocked as aggressively as they had once been. ---
**Author:** ![Enright3](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/enright3/32/2897_2.png) [@Enright3](https://boards.straightdope.com/u/Enright3)\ **Post date:** [April 14, 2010, 3:15pm UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/13 "2010-04-14T15:15:47Z")
I couldn’t drink the stuff. Every time I tried, it made me fart like an Apache full of pinto beans. ---
**Author:** ![Philster](https://avatars.discourse-cdn.com/v4/letter/p/13edae/32.png) [@Philster](https://boards.straightdope.com/u/Philster)\ **Post date:** [April 14, 2010, 3:21pm UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/14 "2010-04-14T15:21:28Z")
I think they are letting the **Vitamin Water** and **Vitamin Water 10** products fade from the shelves a bit, because they are ramping up **Vitamin Water Zero** production. Coke used part of its expensive sponsor/product placement deal with American Idol to have **Vitamin Water Zero** in the shots/scenes with the judges this year. [http://www.thewrap.com/ind-column/h-2-whoa-cokes-out-vitaminwater-idol-now-14078](http://www.thewrap.com/ind-column/h-2-whoa-cokes-out-vitaminwater-idol-now-14078) . ---
**Author:** ![zoid](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/zoid/32/336_2.png) [@zoid](https://boards.straightdope.com/u/zoid)\ **Post date:** [April 14, 2010, 6:40pm UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/15 "2010-04-14T18:40:12Z")
Coke has been sued (several times?) over misleading marketing of Vitamin Water. For a while it disappeared from shelves around my house. It’s back but doesn’t have the same shelf space as before. ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [April 14, 2010, 6:56pm UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/16 "2010-04-14T18:56:31Z")
> [@DrFidelius](#): > > Fading fad? That’d be my guess. ---
**Author:** ![Smeghead](https://avatars.discourse-cdn.com/v4/letter/s/f1d935/32.png) [@Smeghead](https://boards.straightdope.com/u/Smeghead)\ **Post date:** [April 14, 2010, 7:27pm UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/17 "2010-04-14T19:27:50Z")
It’s still all over the place where I am. I’ve never had trouble finding it. And I’m in Vermont and New Hampshire, right next door to the OP. Heck, most gas stations have a specifically dedicated Vitamin Water fridge case. ---
**Author:** ![Larry\_Mudd](https://avatars.discourse-cdn.com/v4/letter/l/f14d63/32.png) [@Larry\_Mudd](https://boards.straightdope.com/u/Larry_Mudd)\ **Post date:** [April 14, 2010, 8:02pm UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/18 "2010-04-14T20:02:07Z")
Negligble nutritional value, lousy taste, and premium pricing. I took a couple as an alternative to cola when out & thirsty, but I felt vaguely sheepish about it. I think that by-and-large, consumers may be concluding that they’re better off with regular supplements and ordinary water for ~15% of the cash outlay - either that or they’d rather have a beverage. ---
**Author:** ![Hampshire](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/hampshire/32/4887_2.png) [@Hampshire](https://boards.straightdope.com/u/Hampshire)\ **Post date:** [April 14, 2010, 8:05pm UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/19 "2010-04-14T20:05:34Z")
> [@DrFidelius](#): > > Fading fad? > > Given a few minutes I could come up with any number of products which are not marketed or stocked as aggressively as they had once been. That’d be my guess also. They seemed to be the beverage du jour for a while just like Snapple. ---
**Author:** ![diku](https://avatars.discourse-cdn.com/v4/letter/d/4af34b/32.png) [@diku](https://boards.straightdope.com/u/diku)\ **Post date:** [April 14, 2010, 8:11pm UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/20 "2010-04-14T20:11:48Z")
Well, they were everywhere at the NCAA tournament. All cups had to be official Vitamin Water cups. Here’s a pic (about 1/3 of the way down the page): [http://www.midmajority.com/2009/03/ballys-pig-party.php](http://www.midmajority.com/2009/03/ballys-pig-party.php) [Next page](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996.md?page=2)