# Anyone know what happened to Vitamin Water? **URL:** \ **Category:** Cafe Society\ **Created:** [April 13, 2010, 11:20pm UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996 "2010-04-13T23:20:57Z")\ **Posts on this page:** 5\ **Page:** 2
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [April 14, 2010, 8:28pm UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/21 "2010-04-14T20:28:15Z")
> [@diku](#): > > Well, they were everywhere at the NCAA tournament. All cups had to be official Vitamin Water cups. Here’s a pic (about 1/3 of the way down the page): > > [http://www.midmajority.com/2009/03/ballys-pig-party.php](http://www.midmajority.com/2009/03/ballys-pig-party.php) Vitamin Water has become Coke’s alternative to Gatorade (which Pepsico bought in 2001, after a bidding war with Coke). Coke used to push Powerade as their Gatorade knock-off, but, these days, it seems that Vitamin Water may be their preferred brand to push in that area. ---
**Author:** ![diku](https://avatars.discourse-cdn.com/v4/letter/d/4af34b/32.png) [@diku](https://boards.straightdope.com/u/diku)\ **Post date:** [April 15, 2010, 6:51pm UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/22 "2010-04-15T18:51:08Z")
> [@kenobi\_65](#): > > Vitamin Water has become Coke’s alternative to Gatorade (which Pepsico bought in 2001, after a bidding war with Coke). Coke used to push Powerade as their Gatorade knock-off, but, these days, it seems that Vitamin Water may be their preferred brand to push in that area. Which is odd, because Powerade is the number two brand of sports-drink. Again, they’re attacking their own product. ---
**Author:** ![jayjay](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jayjay/32/6765_2.png) [@jayjay](https://boards.straightdope.com/u/jayjay)\ **Post date:** [April 15, 2010, 6:53pm UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/23 "2010-04-15T18:53:49Z")
> [@diku](#): > > Well, they were everywhere at the NCAA tournament. All cups had to be official Vitamin Water cups. Here’s a pic (about 1/3 of the way down the page): > > [http://www.midmajority.com/2009/03/ballys-pig-party.php](http://www.midmajority.com/2009/03/ballys-pig-party.php) That’s not a sign of popularity. It’s a sign of a sponsorship deal. ---
**Author:** ![Troy\_McClure\_SF](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/troy_mcclure_sf/32/4150_2.png) [@Troy\_McClure\_SF](https://boards.straightdope.com/u/Troy_McClure_SF)\ **Post date:** [April 15, 2010, 7:14pm UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/24 "2010-04-15T19:14:30Z")
More competition? Not from “sports drinks” but from “enhanced” water, like Propel and Smart Water. ---
**Author:** ![Leiko](https://avatars.discourse-cdn.com/v4/letter/l/c5a1d2/32.png) [@Leiko](https://boards.straightdope.com/u/Leiko)\ **Post date:** [April 15, 2010, 9:29pm UTC](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996/25 "2010-04-15T21:29:38Z")
I noticed recently that they’re redoing the labels and making them shinier, and that Sync (berry-cherry) is now Download. I wonder if that has anything to do with it? I know that the Best Buy I used to work at had a reduced selection compared to the grocery stores and that among the grocery stores the selection isn’t completely consistent. Some stores have Balance (grapefruit-cranberry) and some don’t. Very frustrating. [Previous page](https://boards.straightdope.com/t/anyone-know-what-happened-to-vitamin-water/535996.md?page=1)