Time Warner and Pepsico don’t have the distribution infrastructure…they would essentially have to build it from scratch. Texaco and Shell however DO have that infrastructure. They have the trucks for transport. They have the underground pipeline infrastructure throughout the country. They have the software and the business models for doing this exact kind of business already. Sure, it will have to be modified somewhat…thats why they are looking into it of course. Just in case the technical hurdles are overcome for something like hydrogen as a personal transport fuel source.
I’m unsure why you don’t think these are convincing arguements, or why you think just anyone could jump into the business cold. Certainly someone like Pepsico or Time Warner could purchase a Shell or a FINA or whatever, and get in that way…but I don’t seem them doing that, nor building such a thing from scratch. Its not exactly in line with their core business you know.
They aren’t motivated to promote or develop oil alternatives…they are motivated to make money for their shareholders and increase their market share in the personal transport fuel business. At some point the price of gas is going to exceed the price for the various alternatives. At that point, some smart company is going to hit the market with that alternative (or alternatives). Probably several competing companies with several different possible alternatives. Who ever wins the race to find a viable and economical alternative to hydrocarbon based fuels is going to be about as rich as the gods. THATS the motivation.
Certainly its going to be a big challenge. I used that Wiki article on Hydrogen based alternatives because I think it gives a good, realistic view of where we are at and what would need to be done for it to happen (I think its a bit overly pessimistic concerning the time table, but other than that pretty spot on).
The thing is…we aren’t going to be making the switch in a few weeks, months or even years. Its going to be a gradual process…as the price of gas rises at the pump the pressure on these companies to develop alternatives are going to mount. Not because the government is pressuring them or telling them what to do but simply because the stakes will be going up…as I said, the company(ies) who develop a viable alternative AND get it to market first are going to make more money than you (or I) can even imagine. Trillions are at stake…literally. Even today, when gas is merely at $3/gallon and the (US) public is just starting to think that the era of cheap gas may be coming to a close, companies are scrambling to develop alternatives. Think about what it will be like when gas is $5/gallon. Or $8/gallon.
No, it probably won’t…certainly not initially. I’ll restate my own point…so what? It will be a new paridigm after all, a sea change in how we do things. I’m guessing that driving a car was more expensive than having a horse also initially, and probably a lot more fuss and bother (because taking care of a horse was something that was ingrained…while that new fangled car thing was a mystery).
-XT