Are Advitisers Stupid, Or Is It Just Me?

What was the name that was taken?

And, yes, I’ve noticed that song choices are often…odd.

Jesus jin, who taught you how to shave? You’re going to cut off your nose! Start around the curve of the jaw, then work up and down with broad, steady strokes. Sheesh!

Yes, lots of SDMB posters will pipe up and say how stupid they find all these commercials. They will scoff at those who would be swayed by such rot.

And then later they will go buy products featured in the same commercials, and they’re a lot likelier to buy them than the competing brands that ran fewer commercials.

Speak for yourself. I for one will go out of my way to avoid products with annoying commercials, for the same reason I’ll never purchase an X10 wireless camera or travel plans from Orbitz: the only way to get through to those people is to vote with your wallet.

I remember a commercial which used the Beatles’ Come Together only they cut out the line “He shoot Coca Cola.”
How about the irony of having to edit out other brand name references in order to properly pervert a classic song for a commercial.

Cite?

Yeah thats pretty pathetic.

You wanna talk stupid?

My company made all of us sit through a presentation about our ‘new business culture’ and the great new direction our company was taking and how different things were gonna be. It it was very slick with high production values. But the music that played during the opening of the presentation…

…was the begining of Won’t get fooled again by The Who.

They picked the music because it sounded good. I don’t think they ever listened to the words.

"Meet the new Boss, same as the old Boss"

spooje, that was beautiful

For other unusual ad music, the ads for a brand of consumer electronics, with the Beatle’s “[it’s] Getting Better All the Time”… where they cut strategically just before “…it couldn’t get much worse”

But yes, the key here is that the pieces are picked without regard to the original content-intent but rather for how well they mesh in with the visuals when producing the advert. They count on the audience not processing all that info (and in some cases, on the Holy 18-34 demographic being thoroughly unfamiliar with the original context of the music) but rather reacting to the whole sensory package through a simple stinulus-response mechanism – “pretty picture; cool music; product good”.

It’s not “stupid” if it works.
And thus, an ad about BBQ ribs features flames and “Ring of Fire”