# AT&T to roll our "DirecTV Now" later this year

**URL:** <https://boards.straightdope.com/t/at-t-to-roll-our-directv-now-later-this-year/747687>\
**Category:** Miscellaneous and Personal Stuff I Must Share\
**Created:** [March 1, 2016, 11:00pm UTC](https://boards.straightdope.com/t/at-t-to-roll-our-directv-now-later-this-year/747687 "2016-03-01T23:00:42Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![Omar\_Little](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/omar_little/32/269_2.png) [@Omar\_Little](https://boards.straightdope.com/u/Omar_Little)\
**Post date:** [March 1, 2016, 11:00pm UTC](https://boards.straightdope.com/t/at-t-to-roll-our-directv-now-later-this-year/747687/1 "2016-03-01T23:00:42Z")

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> **[AT&T will start selling you cable TV over the Internet](https://money.cnn.com/2016/03/01/media/att-cable-tv-internet/)**
>
> AT&T is going "over the top" with television. In the fourth quarter of this year, AT&T will start selling cable-like bundles of TV to people across the country through a new app.

> [@](#):
>
> But this BYOB – bring your own broadband – offering is a big step forward. One of AT&T’s smaller rivals, Dish Network (DISH), already sells a similar streaming service called Sling TV.
> 
> Stankey said its “DirecTV Now” service will be different: While Sling TV is a “skinny bundle,” with just a few dozen channels, “these bundles are going to look much more like” the hundreds of channels that most people already get at home.
> 
> So why is this a big deal? Because “DirecTV Now” promises to make a cable TV subscription more portable and convenient – and perhaps more directly competitive with Netflix.
> 
> \<snip\>
> 
> Another big shift: AT&T says “these services will not require annual contracts, satellite dishes or set-top boxes.”

The evolution of entertainment continues.