I used to go down to Atlantic City on special trips as a kid. We didn’t go often, because it was pretty far down the coast, and there were plenty of other shore resorts much closer to where I lived in central Jersey, like Asbury Park and Point Pleasant and Seaside Heights.
But AC was different, even in the pre-casino days. There was the Steel Pier, which was an awesome attraction. You paid one price and got to see all the stuff on the Pier, which included a live stage show (I saw the Supremes there, and the Cowsills and Herman’s Hermits in their heyday). There were also two movies, the car show, and the Circus at the end of the Pier, with its famous Diving Horse. There was also the Diving Bell, in which you could go about 50 feet down into the waters of the Atlantic. That was actually not that impressive, because the water’s so turbid you can’t see a thing. But it was cool just to go down.
Here it is when it was in operation.
Today it’s on display somewhere (not near the remains of the Pier)
There was a Ripley’s Believe it or Not museum (not the one that’s now on the Boardwalk) and a variety of shops and game stands on the Pier.
Across from the pier was the Planter’s Peanut store, with some poor dude dressed up as Mr. Peanut walking around
The Steel Pier burned several times, but managed to survive. The first casino in AC was the Resorts International, which was put directly opposite the Steel Pier (they knew what the popular location was). It was a pretty rinky-dink casino, but in those days they had a virtual monopoly on East Coast gambling sites, so they didn’t need much. They tore down the Planters Peanut shop, of course. Several years later they tore down the Steel Pier, too. There’s still a “Steel Pier” there, but to say it’s not the same is too weak a phrase. It’s a mere fraction of the length of the original and has nothing of the original remaining. It’s just a modern mini-thing with nothing in common with the original but a tacked-on name.
The next pier down, to the south, was George Tilyou’s Steeplechase Pier. , established by the same guy who founded Steeplechase Park in Coney Island 9one of the Big Three amusement places in turn of the century New York). it had a variety of shops and rides, including, in 1970, a Gino’s hamburger and KFC franchise, a short at which was responsible for setting fire to the pier. it’s gone now, too.
There was a bookstore on the Boardwalk, which was a novelty then, and would be today if it still existed. Boardwaln bookstores have been rare over the past sixty years, and this was the only non-used one I know of.
There was Louis Tussaud’s Wax Museum. Louis apparently really was related to the Madame Tussaud whose wax museum was world famous. The highlight of Louis’ museum was the Chamber of Horrors, with its torture scenes, including the guy impaled through the stomach by The Turkish Hook.
There was another Pier with a small aquarium and a very tall tower with a circular car that could take you up for a spectacular view of the beach.
and, of course, there was the Convention Hall, where the Miss America pageant was held until the 1960s. And there were lots of stores and stands, including a huge Woolworth’s right on the Boardwalk. And hotels, and those hand-pushed carts for tourists.
If you got a block off the Boardwalk, it was pretty depressing – run down and poverty stricken
Legalized Gambling was supposed to change all that. It did bring in money, but it seemed to all stay on the Boardwalk. One block off the Boardwalk was still pretty damned depressing. Time magazine sometime in the 1980s ran an issue with a cover photo of some homeless guy squatting on the beach. The prosperous zone has started to extend a bit, but Atlantic City still suffers from extreme wealth division and broad underprivileged areas.
The Boardwalk has transformed completely since 1976. Nothing of the old days remains, except for some legacy buildings. The stores are completely different, and the bookstore and Louis Tussaud’s are gone.
Lucy the Elephant, by the way, isn’t in Atlantic City, but in Margate, a completely different community some distance away along the beach. This isn’t a pedantic distinction – if you set out walking to Lucy from the AC casinos you’ll find it a long hike. I had been going to AC for years, but I first saw Lucy only about ten years ago when we made a deliberate trip to see her