# Attack Peter! **URL:** \ **Category:** Cafe Society\ **Tags:** beer\ **Created:** [January 21, 2026, 4:40am UTC](https://boards.straightdope.com/t/attack-peter/1026875 "2026-01-21T04:40:56Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![Beckdawrek](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/beckdawrek/32/3647_2.png) [@Beckdawrek](https://boards.straightdope.com/u/Beckdawrek)\ **Post date:** [January 21, 2026, 4:40am UTC](https://boards.straightdope.com/t/attack-peter/1026875/1 "2026-01-21T04:40:56Z")
Son-of-a-wrek brought some PBR. The cans are done in images of Lino-engravings by a famous artist from Miami, “Attack Peter” is his professional name, I understand. The art is fun. The cans do a color change thing. Seriously I could care less what cheapo beer Son-of-a-wrek drinks. As long as I don’t have a pay for it. @Gatopescado \* pushed me into asking the Dope what’s going on. Is there a movie tie in? Or a series of artists cans? (Also cheap beer drinker, himself\*) Apparently from what I can tell the art has gone viral. @kenobi_65 do you know anything? ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [January 21, 2026, 4:42am UTC](https://boards.straightdope.com/t/attack-peter/1026875/2 "2026-01-21T04:42:51Z")
I was unaware of it, but it looks like it’s some sort of tie-in with the Godzilla franchise. (Also, the chief marketing officer at Pabst is a friend of mine. 🙂 ) > **[Pabst Blue Ribbon Pairs Up With Godzilla For A Monster Drop Of Cans](https://www.forbes.com/sites/jeanettehurt/2025/10/07/pabst-blue-ribbon-pairs-up-with-godzilla-for-a-monster-drop-of-cans/)** > > When Pabst Blue Ribbon announced that Godzilla would appear on more than 60 million cans and boxes of its beer this fall, the pairing raised more than a few eyebrows. ---
**Author:** ![Beckdawrek](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/beckdawrek/32/3647_2.png) [@Beckdawrek](https://boards.straightdope.com/u/Beckdawrek)\ **Post date:** [January 21, 2026, 4:44am UTC](https://boards.straightdope.com/t/attack-peter/1026875/3 "2026-01-21T04:44:51Z")
I read they have a 99 can pack o’beer..WTH? That’s kinda overkill. Who needs that much PBR? ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [January 21, 2026, 4:47am UTC](https://boards.straightdope.com/t/attack-peter/1026875/4 "2026-01-21T04:47:24Z")
> [@Beckdawrek](#): > > That’s kinda overkill. Who needs that much PBR? Well, not all at once! It’s a publicity stunt, but they do actually sell it. [https://brewpublic.com/beer-releases/pabst-blue-ribbon-invites-godzilla-for-an-all-new-99-pack-of-pbr/](https://brewpublic.com/beer-releases/pabst-blue-ribbon-invites-godzilla-for-an-all-new-99-pack-of-pbr/) ---
**Author:** ![Czarcasm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/czarcasm/32/4050_2.png) [@Czarcasm](https://boards.straightdope.com/u/Czarcasm)\ **Post date:** [January 21, 2026, 4:47am UTC](https://boards.straightdope.com/t/attack-peter/1026875/5 "2026-01-21T04:47:30Z")
A kind-hearted soul that is removing 99 cans of that swill from circulation, bless their heart. ---
**Author:** ![Si\_Amigo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/si_amigo/32/2877_2.png) [@Si\_Amigo](https://boards.straightdope.com/u/Si_Amigo)\ **Post date:** [January 21, 2026, 4:51am UTC](https://boards.straightdope.com/t/attack-peter/1026875/6 "2026-01-21T04:51:32Z")
I thought it was supposed to be 99 bottles of beer, not cans. Take one down, pass it around kind of thing. ---
**Author:** ![Beckdawrek](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/beckdawrek/32/3647_2.png) [@Beckdawrek](https://boards.straightdope.com/u/Beckdawrek)\ **Post date:** [January 21, 2026, 4:54am UTC](https://boards.straightdope.com/t/attack-peter/1026875/7 "2026-01-21T04:54:42Z")
Ahh, that’s clever. 😀 ---
**Author:** ![Peter\_Morris](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/peter_morris/32/359_2.png) [@Peter\_Morris](https://boards.straightdope.com/u/Peter_Morris)\ **Post date:** [January 21, 2026, 5:03am UTC](https://boards.straightdope.com/t/attack-peter/1026875/8 "2026-01-21T05:03:54Z")
No, please don’t. ---
**Author:** ![Gatopescado](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/gatopescado/32/5711_2.png) [@Gatopescado](https://boards.straightdope.com/u/Gatopescado)\ **Post date:** [January 21, 2026, 5:19am UTC](https://boards.straightdope.com/t/attack-peter/1026875/9 "2026-01-21T05:19:45Z")
Hey, I get it for $13/30 pack after digital coupon. It’s pretty good beer after bucking two cords of wood or skiing 14k vertical. Always a place for cheap-ass beer. Especially when the can is [godzilla pbr cans - Search Images](https://www.bing.com/images/search?view=detailV2&ccid=UPNZh%2Fwg&id=109A4D422BBEFBFB0F23ED61727535BE31CABBDA&thid=OIP.UPNZh_wgpfbZWVp4PI_5ngHaEL&mediaurl=https%3A%2F%2Fs.yimg.com%2Fny%2Fapi%2Fres%2F1.2%2F8e0UwCapIKyxnZeK3fkNBA--%2FYXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MTtjZj13ZWJw%2Fhttps%3A%2F%2Fmedia.zenfs.com%2Fen%2Fnerdist_761%2Fae631a96261eab34b6efae62eff4abc8&cdnurl=https%3A%2F%2Fth.bing.com%2Fth%2Fid%2FR.50f35987fc20a5f6d9595a783c8ff99e%3Frik%3D2rvKMb41dXJh7Q%26pid%3DImgRaw%26r%3D0&exph=541&expw=960&q=godzilla+pbr+cans&FORM=IRPRST&ck=D186D6CE3E87151D0D87C1B9ADF268E8&selectedIndex=11&itb=0&cw=1222&ch=594&ajaxhist=0&ajaxserp=0) Kick Ass! Thanks for starting the tread, Tommy. ---
**Author:** ![Maserschmidt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/maserschmidt/32/18829_2.png) [@Maserschmidt](https://boards.straightdope.com/u/Maserschmidt)\ **Post date:** [January 21, 2026, 4:26pm UTC](https://boards.straightdope.com/t/attack-peter/1026875/10 "2026-01-21T16:26:07Z")
I never understood why PBR didn’t go with “Better than Coors or Old Milwaukee” as a slogan. Honest, and affirmative. ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [January 21, 2026, 4:36pm UTC](https://boards.straightdope.com/t/attack-peter/1026875/11 "2026-01-21T16:36:01Z")
> [@Maserschmidt](#): > > I never understood why PBR didn’t go with “Better than Coors or Old Milwaukee” as a slogan. In seriousness: a competitive, comparative, specific slogan like that would be classified by the FTC as a “superiority claim;” Coors and Old Milwaukee would file suit with the FTC against PBR the moment that that slogan saw the light of day, and the FTC would tell PBR: “show your work.” In order to protect such a claim, PBR would need to back it up with some very specific validation (i.e., extensive “claim substantiation” research), which demonstrated that, in taste testing, PBR significantly outperformed those other beers. I work in advertising and market research, and have, over my career, had several instances in which we were asked to look into what it would take to be able to substantiate a claim like that; in every case, once we documented what the research would require (how much it would cost, and by how much the “superior” product would need to beat the competition in the testing), the idea was quickly dropped. In a case like this, PBR would need to substantially outperform Coors and Old Milwaukee in a large-scale, blind taste test, and the odds of that actually happening are pretty low. ---
**Author:** ![Maserschmidt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/maserschmidt/32/18829_2.png) [@Maserschmidt](https://boards.straightdope.com/u/Maserschmidt)\ **Post date:** [January 21, 2026, 4:40pm UTC](https://boards.straightdope.com/t/attack-peter/1026875/12 "2026-01-21T16:40:05Z")
That was very informative, thank you! ---
**Author:** ![DavidNRockies](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/davidnrockies/32/6279_2.png) [@DavidNRockies](https://boards.straightdope.com/u/DavidNRockies)\ **Post date:** [January 21, 2026, 4:41pm UTC](https://boards.straightdope.com/t/attack-peter/1026875/13 "2026-01-21T16:41:46Z")
Just because you’re paranoid doesn’t mean they’re _not_ out to get you. ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [January 21, 2026, 4:51pm UTC](https://boards.straightdope.com/t/attack-peter/1026875/14 "2026-01-21T16:51:43Z")
> [@Maserschmidt](#): > > That was very informative, thank you! You are quite welcome! One thing that’s interesting is that the FTC will _not_ tell a marketer: “in order to substantiate a competitive claim, you have to do exactly X sort of research;” they will simply say, “you need to provide statistically valid substantiation.” However, what the FTC _will_ say is, “these are examples of research which have been done in previous successful claim substantiation cases” – they leave open the possibility that some other form/format/sample size _might_ be considered to be sufficient, but any marketer which is considering such a claim realizes that they are far better off looking at the “prior art” from successful claim defenses rather than trying to construct a novel approach. ---
**Author:** ![Beckdawrek](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/beckdawrek/32/3647_2.png) [@Beckdawrek](https://boards.straightdope.com/u/Beckdawrek)\ **Post date:** [January 21, 2026, 5:02pm UTC](https://boards.straightdope.com/t/attack-peter/1026875/15 "2026-01-21T17:02:29Z")
I know people have beer preferences, and are very loyal to _their_ brand, up and until there’s something, say a Viral can artwork or a big sales pitch, that causes them to try a new thing. Generally go back to their favorite. When the party’s over(heh) a stale beer can the next morning still stinks, no matter the brand or whether or not the can is cool. (Sorry, Gatopescado….but you know fish can’t smell, the morning after) ---
**Author:** ![Frodo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/frodo/32/302_2.png) [@Frodo](https://boards.straightdope.com/u/Frodo)\ **Post date:** [January 21, 2026, 7:13pm UTC](https://boards.straightdope.com/t/attack-peter/1026875/16 "2026-01-21T19:13:02Z")
Couldn’t you get around that by having someone say in camera “It’s better than Coors”? The fact that Joe Random (or better yet some celebrity) thinks that PBR is better than Coors needs no extensive research to prove, just ask him. ---
**Author:** ![Si\_Amigo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/si_amigo/32/2877_2.png) [@Si\_Amigo](https://boards.straightdope.com/u/Si_Amigo)\ **Post date:** [January 21, 2026, 7:15pm UTC](https://boards.straightdope.com/t/attack-peter/1026875/17 "2026-01-21T19:15:02Z")
And didn’t Budweiser already have a campaign where not only were they the King of Beers and that they were better than all rest? I’m not in marketing, but I doubt that a brewery’s board of directors would appreciate a copy cat campaign series of ads as that isn’twhat they pay good money for. ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [January 21, 2026, 7:18pm UTC](https://boards.straightdope.com/t/attack-peter/1026875/18 "2026-01-21T19:18:50Z")
> [@Frodo](#): > > Couldn’t you get around that by having someone say in camera “It’s better than Coors”? The fact that you don’t actually see that being done in U.S. advertising tells me, “no, you probably can’t.” Even if the advertiser uses a specific person to state that “opinion,” the FTC may still view that person as a spokesperson for the company (esp. if it’s a celebrity), and view that statement as a superiority claim, _especially_ if that person says something like “it’s better than Coors.” Advertisers certainly can show people stating their opinion about their product, but the wording of that will be carefully crafted to _not_ make a direct, competitive superiority claim; something like “it’s the best beer I’ve ever tasted” or “I’ve never tasted a better beer” isn’t going to get the same level of scrutiny. ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [January 21, 2026, 7:19pm UTC](https://boards.straightdope.com/t/attack-peter/1026875/19 "2026-01-21T19:19:56Z")
> [@Si\_Amigo](#): > > And didn’t Budweiser already have a campaign where not only were they the King of Beers and that they were better than all rest? Indeed. Though, they didn’t actually say “better than all the rest.” The lyrics of that long-running jingle: > [@](#): > > Here comes The King, here comes the big Number One! > Budweiser beer, The King is second to none. > Just say Budweiser, you’ve said it all. > Here comes The King Of Beers, so lift your glass, let’s hear the call. > Budweiser Beer’s the one that’s leading the rest, > And beechwood aging makes it beer at its best. > One taste’ll tell you, so loud and clear. > There’s only one Budweiser beer, there’s only one Budweiser beer! > When you say Bud there’s nothing left you can say. > (When you say Bud!) > When you say Bud, The King is right on his way! > (When you say Bud!) > The King is coming, let’s hear the call, > When you say Bud you’ve said it all. > When you say Bud you’ve said it all! The lyrics are actually pretty cunning. “Number one,” “second to none,” and “leading the rest” are undoubtedly supported, claim-wise, by Bud being the best-selling beer in the U.S. at that time, and aren’t a claim of superior taste. “Beer at its best,” similarly, doesn’t directly claim “better than some other beer.” ---
**Author:** ![Si\_Amigo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/si_amigo/32/2877_2.png) [@Si\_Amigo](https://boards.straightdope.com/u/Si_Amigo)\ **Post date:** [January 21, 2026, 7:25pm UTC](https://boards.straightdope.com/t/attack-peter/1026875/20 "2026-01-21T19:25:33Z")
When you say Bud you’ve said it all is puffery? 🤣 [Next page](https://boards.straightdope.com/t/attack-peter/1026875.md?page=2)