That seems to be the format of many recipe web pages now. You have to scroll all the way down to get to the actual recipe. It’s so prevalent there’s actually a Chrome plug-in called “Recipe Filter” that just pops up the recipe when you get to one of these webpages with that type of formatting. I just checked, and it works fine on the OP’s site. Recipe pops right up when you go to the web page.
I think it can be traced back to the Smitten Kitchen people, who decided you should know about their entire lives, where they learned this dish, what their cats and dogs are up to, etc. Not so much, just show me how to make the damn banana bread.
Yeah, it is great. I just learned about it a few months ago from another poster here on the SDMB. Lemme look it up. Oh, credit to NotherYinzer from this thread complaining about exactly that type of recipe web page.