# Bakers Dozen

**URL:** <https://boards.straightdope.com/t/bakers-dozen/549173>\
**Category:** Thread Games\
**Created:** [August 4, 2010, 5:56pm UTC](https://boards.straightdope.com/t/bakers-dozen/549173 "2010-08-04T17:56:40Z")\
**Posts on this page:** 20\
**Page:** 2765

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**Author:** ![buddha\_david](https://avatars.discourse-cdn.com/v4/letter/b/ee7513/32.png) [@buddha\_david](https://boards.straightdope.com/u/buddha_david)\
**Post date:** [October 12, 2017, 5:36am UTC](https://boards.straightdope.com/t/bakers-dozen/549173/55287 "2017-10-12T05:36:10Z")

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New: Greatest marketing blunders in history

1. New Coke

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**Author:** ![Sparky812](https://avatars.discourse-cdn.com/v4/letter/s/eb9ed0/32.png) [@Sparky812](https://boards.straightdope.com/u/Sparky812)\
**Post date:** [October 12, 2017, 11:43am UTC](https://boards.straightdope.com/t/bakers-dozen/549173/55288 "2017-10-12T11:43:34Z")

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New: Greatest marketing blunders in history

1. New Coke
2. [Microsoft’s OMGIGP](https://www.youtube.com/watch?v=xB9fhjnJcB0)

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**Author:** ![Intergalactic\_Gladiator](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/intergalactic_gladiator/32/112_2.png) [@Intergalactic\_Gladiator](https://boards.straightdope.com/u/Intergalactic_Gladiator)\
**Post date:** [October 12, 2017, 1:37pm UTC](https://boards.straightdope.com/t/bakers-dozen/549173/55289 "2017-10-12T13:37:14Z")

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Greatest marketing blunders in history

1. New Coke
2. Microsoft’s OMGIGP
3. AYDS diet candy

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**Author:** ![Elendil\_s\_Heir](https://avatars.discourse-cdn.com/v4/letter/e/7cd45c/32.png) [@Elendil\_s\_Heir](https://boards.straightdope.com/u/Elendil_s_Heir)\
**Post date:** [October 12, 2017, 2:01pm UTC](https://boards.straightdope.com/t/bakers-dozen/549173/55290 "2017-10-12T14:01:27Z")

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Greatest marketing blunders in history

1. New Coke
2. Microsoft’s OMGIGP
3. AYDS diet candy
4. The Edsel

> **[Edsel](https://en.wikipedia.org/wiki/Edsel)**
>
> Edsel is a discontinued division and brand of automobiles that was marketed by the Ford Motor Company from the 1958 to the 1960 model years. Deriving its name from Edsel Ford, son of company founder Henry Ford, Edsels were developed in an effort to give Ford a fourth brand to gain additional market share from Chrysler and General Motors. Established as an expansion of the Lincoln-Mercury Division to three brands (re-christened the Mercury-Edsel-Lincoln Division), Edsel shared a price range with M...

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**Author:** ![Nonsuch](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/nonsuch/32/2922_2.png) [@Nonsuch](https://boards.straightdope.com/u/Nonsuch)\
**Post date:** [October 12, 2017, 4:25pm UTC](https://boards.straightdope.com/t/bakers-dozen/549173/55291 "2017-10-12T16:25:34Z")

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Greatest marketing blunders in history

1. New Coke
2. Microsoft’s OMGIGP
3. AYDS diet candy
4. The Edsel
5. The Apple Newton

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**Author:** ![Prof.Pepperwinkle](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/prof.pepperwinkle/32/13627_2.png) [@Prof.Pepperwinkle](https://boards.straightdope.com/u/Prof.Pepperwinkle)\
**Post date:** [October 12, 2017, 5:06pm UTC](https://boards.straightdope.com/t/bakers-dozen/549173/55292 "2017-10-12T17:06:23Z")

</div>

Greatest marketing blunders in history

1. New Coke
2. Microsoft’s OMGIGP
3. AYDS diet candy
4. The Edsel
5. The Apple Newton
6. Mercedes-Benz entered the Chinese market with the name “Bensi” which means “rush to die”.

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**Author:** ![Knowed\_Out](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/knowed_out/32/7380_2.png) [@Knowed\_Out](https://boards.straightdope.com/u/Knowed_Out)\
**Post date:** [October 12, 2017, 5:18pm UTC](https://boards.straightdope.com/t/bakers-dozen/549173/55293 "2017-10-12T17:18:23Z")

</div>

Greatest marketing blunders in history

1. New Coke
2. Microsoft’s OMGIGP
3. AYDS diet candy
4. The Edsel
5. The Apple Newton
6. Mercedes-Benz entered the Chinese market with the name “Bensi” which means “rush to die”.
7. Zune

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**Author:** ![Iggy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/iggy/32/3364_2.png) [@Iggy](https://boards.straightdope.com/u/Iggy)\
**Post date:** [October 12, 2017, 7:36pm UTC](https://boards.straightdope.com/t/bakers-dozen/549173/55294 "2017-10-12T19:36:00Z")

</div>

Greatest marketing blunders in history

1. New Coke
2. Microsoft’s OMGIGP
3. AYDS diet candy
4. The Edsel
5. The Apple Newton
6. Mercedes-Benz entered the Chinese market with the name “Bensi” which means “rush to die”.
7. Zune
8. Hoover’s free flights UK promotion

Hoover made a financially [disastrous marketing promotion](https://en.wikipedia.org/wiki/Hoover_free_flights_promotion) when they offered two free round trip airline tickets to customers who purchased more than £100 worth of its products. Initially the free flights were limited to Europe but later expanded to include flights to the United States. Customers found they could buy the washing machine or vacuum and the free flight voucher was worth much more than the appliance. Hoover lost almost £50 million on the promotion, and their Royal Warrant.

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**Author:** ![Mean\_Mr.Mustard](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mean_mr.mustard/32/3865_2.png) [@Mean\_Mr.Mustard](https://boards.straightdope.com/u/Mean_Mr.Mustard)\
**Post date:** [October 12, 2017, 10:26pm UTC](https://boards.straightdope.com/t/bakers-dozen/549173/55295 "2017-10-12T22:26:16Z")

</div>

Greatest marketing blunders in history

1. New Coke
2. Microsoft’s OMGIGP
3. AYDS diet candy
4. The Edsel
5. The Apple Newton
6. Mercedes-Benz entered the Chinese market with the name “Bensi” which means “rush to die”.
7. Zune
8. Hoover’s free flights UK promotion
9. [Burger King hot dogs](http://nypost.com/2016/03/02/burger-kings-hot-dogs-are-a-disgusting-disgrace/)

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<div class="post-metadata">

**Author:** ![gkster](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/gkster/32/14107_2.png) [@gkster](https://boards.straightdope.com/u/gkster)\
**Post date:** [October 13, 2017, 2:59am UTC](https://boards.straightdope.com/t/bakers-dozen/549173/55296 "2017-10-13T02:59:48Z")

</div>

Greatest marketing blunders in history

1. New Coke
2. Microsoft’s OMGIGP
3. AYDS diet candy
4. The Edsel
5. The Apple Newton
6. Mercedes-Benz entered the Chinese market with the name “Bensi” which means “rush to die”.
7. Zune
8. Hoover’s free flights UK promotion
9. [Burger King hot dogs](http://nypost.com/2016/03/02/burger-kings-hot-dogs-are-a-disgusting-disgrace/)
10. [Panasonic’s 1996 touch screen computer, named “Touch Woody the Internet Pecker”](http://www.netscrap.com/netscrap_detail.cfm?scrap_id=229)

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<div class="post-metadata">

**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\
**Post date:** [October 13, 2017, 5:26am UTC](https://boards.straightdope.com/t/bakers-dozen/549173/55297 "2017-10-13T05:26:50Z")

</div>

Greatest marketing blunders in history

1. New Coke
2. Microsoft’s OMGIGP
3. AYDS diet candy
4. The Edsel
5. The Apple Newton
6. Mercedes-Benz entered the Chinese market with the name “Bensi” which means “rush to die”.
7. Zune
8. Hoover’s free flights UK promotion
9. [Burger King hot dogs](http://nypost.com/2016/03/02/burger-kings-hot-dogs-are-a-disgusting-disgrace/)
10. [Panasonic’s 1996 touch screen computer, named “Touch Woody the Internet Pecker”](http://www.netscrap.com/netscrap_detail.cfm?scrap_id=229)
11. Boston Chicken renaming itself Boston Market

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<div class="post-metadata">

**Author:** ![Tangent](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tangent/32/3098_2.png) [@Tangent](https://boards.straightdope.com/u/Tangent)\
**Post date:** [October 13, 2017, 6:01am UTC](https://boards.straightdope.com/t/bakers-dozen/549173/55298 "2017-10-13T06:01:41Z")

</div>

Greatest marketing blunders in history

1. New Coke
2. Microsoft’s OMGIGP
3. AYDS diet candy
4. The Edsel
5. The Apple Newton
6. Mercedes-Benz entered the Chinese market with the name “Bensi” which means “rush to die”.
7. Zune
8. Hoover’s free flights UK promotion
9. [Burger King hot dogs](http://nypost.com/2016/03/02/burger-kings-hot-dogs-are-a-disgusting-disgrace/)
10. [Panasonic’s 1996 touch screen computer, named “Touch Woody the Internet Pecker”](http://www.netscrap.com/netscrap_detail.cfm?scrap_id=229)
11. Boston Chicken renaming itself Boston Market
12. The recent Pepsi ad with Kendall Jenner stepping down from her pedestal to join a street protest and solve social injustice with a fizzy drink.

[![]( " - YouTube") ](https://www.youtube.com/watch?v=73P9STckPLw)

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<div class="post-metadata">

**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\
**Post date:** [October 13, 2017, 9:06am UTC](https://boards.straightdope.com/t/bakers-dozen/549173/55299 "2017-10-13T09:06:58Z")

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[quote=“Tangent, post:55298, topic:549173”]

Greatest marketing blunders in history

1. The recent Pepsi ad with Kendall Jenner stepping down from her pedestal to join a street protest and solve social injustice with a fizzy drink.

[/QUOTE]

But apparently [it wasn’t a blunder](http://www.cracked.com/article_25054_5-huge-public-outrages-that-changed-absolutely-nothing.html) despite the complaints it caused.

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<div class="post-metadata">

**Author:** ![Cardigan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cardigan/32/187_2.png) [@Cardigan](https://boards.straightdope.com/u/Cardigan)\
**Post date:** [October 13, 2017, 2:16pm UTC](https://boards.straightdope.com/t/bakers-dozen/549173/55300 "2017-10-13T14:16:21Z")

</div>

1. New Coke
2. Microsoft’s OMGIGP
3. AYDS diet candy
4. The Edsel
5. The Apple Newton
6. Mercedes-Benz entered the Chinese market with the name “Bensi” which means “rush to die”.
7. Zune
8. Hoover’s free flights UK promotion
9. [Burger King hot dogs](http://nypost.com/2016/03/02/burger-kings-hot-dogs-are-a-disgusting-disgrace/)
10. [Panasonic’s 1996 touch screen computer, named “Touch Woody the Internet Pecker”](http://www.netscrap.com/netscrap_detail.cfm?scrap_id=229)
11. Boston Chicken renaming itself Boston Market
12. The recent Pepsi ad with Kendall Jenner stepping down from her pedestal to join a street protest and solve social injustice with a fizzy drink.
13. [Flooz](https://en.wikipedia.org/wiki/Flooz.com)

Styles of hats

1. Top hat

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<div class="post-metadata">

**Author:** ![Knowed\_Out](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/knowed_out/32/7380_2.png) [@Knowed\_Out](https://boards.straightdope.com/u/Knowed_Out)\
**Post date:** [October 13, 2017, 2:21pm UTC](https://boards.straightdope.com/t/bakers-dozen/549173/55301 "2017-10-13T14:21:14Z")

</div>

Styles of hats

1. Top hat
2. Tricorner

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<div class="post-metadata">

**Author:** ![Tangent](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tangent/32/3098_2.png) [@Tangent](https://boards.straightdope.com/u/Tangent)\
**Post date:** [October 13, 2017, 2:51pm UTC](https://boards.straightdope.com/t/bakers-dozen/549173/55302 "2017-10-13T14:51:26Z")

</div>

Styles of hats

1. Top hat
2. Tricorner
3. Pork pie hat

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<div class="post-metadata">

**Author:** ![Ponch8](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ponch8/32/9883_2.png) [@Ponch8](https://boards.straightdope.com/u/Ponch8)\
**Post date:** [October 13, 2017, 2:52pm UTC](https://boards.straightdope.com/t/bakers-dozen/549173/55303 "2017-10-13T14:52:24Z")

</div>

Styles of hats

1. Top hat
2. Tricorner
3. Pork pie hat
4. Baseball cap

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<div class="post-metadata">

**Author:** ![Thin\_Ice](https://avatars.discourse-cdn.com/v4/letter/t/aeb1de/32.png) [@Thin\_Ice](https://boards.straightdope.com/u/Thin_Ice)\
**Post date:** [October 13, 2017, 2:56pm UTC](https://boards.straightdope.com/t/bakers-dozen/549173/55304 "2017-10-13T14:56:37Z")

</div>

Styles of hats

1. Top hat
2. Tricorner
3. Pork pie hat
4. Baseball cap
5. Toque

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<div class="post-metadata">

**Author:** ![Intergalactic\_Gladiator](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/intergalactic_gladiator/32/112_2.png) [@Intergalactic\_Gladiator](https://boards.straightdope.com/u/Intergalactic_Gladiator)\
**Post date:** [October 13, 2017, 3:02pm UTC](https://boards.straightdope.com/t/bakers-dozen/549173/55305 "2017-10-13T15:02:46Z")

</div>

Styles of hats

1. Top hat
2. Tricorner
3. Pork pie hat
4. Baseball cap
5. Toque
6. beret

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<div class="post-metadata">

**Author:** ![Elendil\_s\_Heir](https://avatars.discourse-cdn.com/v4/letter/e/7cd45c/32.png) [@Elendil\_s\_Heir](https://boards.straightdope.com/u/Elendil_s_Heir)\
**Post date:** [October 13, 2017, 3:06pm UTC](https://boards.straightdope.com/t/bakers-dozen/549173/55306 "2017-10-13T15:06:18Z")

</div>

Styles of hats

1. Top hat
2. Tricorner
3. Pork pie hat
4. Baseball cap
5. Toque
6. beret
7. fore-and-aft bicorne

[![](https://64.media.tumblr.com/tumblr_m3qfyopiRy1qh9n2t.jpg) ](https://64.media.tumblr.com/tumblr_m3qfyopiRy1qh9n2t.jpg)

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