# Banner Ad - "Take a Breath Brake" - huh?

**URL:** <https://boards.straightdope.com/t/banner-ad-take-a-breath-brake-huh/603791>\
**Category:** Miscellaneous and Personal Stuff I Must Share\
**Created:** [November 22, 2011, 8:25pm UTC](https://boards.straightdope.com/t/banner-ad-take-a-breath-brake-huh/603791 "2011-11-22T20:25:29Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![Soylent\_Juicy](https://avatars.discourse-cdn.com/v4/letter/s/82dd89/32.png) [@Soylent\_Juicy](https://boards.straightdope.com/u/Soylent_Juicy)\
**Post date:** [November 22, 2011, 8:25pm UTC](https://boards.straightdope.com/t/banner-ad-take-a-breath-brake-huh/603791/1 "2011-11-22T20:25:29Z")

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I just noticed a big orange banner ad for “Kids Kicking Cancer” that says “Take a Breath Brake.” I guess kids learn martial arts and relaxation techniques in order to better cope with chemotherapy. Which is great.

But “brake”? Not “break”?

I can’t find on the website why they used “brake” instead of the proper “break” as their slogan. 😕 It’s annoying the hell out of me, and being annoyed by the slogan of such a great cause is even more annoying. :mad:

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**Author:** ![campp](https://avatars.discourse-cdn.com/v4/letter/c/c5a1d2/32.png) [@campp](https://boards.straightdope.com/u/campp)\
**Post date:** [November 22, 2011, 8:38pm UTC](https://boards.straightdope.com/t/banner-ad-take-a-breath-brake-huh/603791/2 "2011-11-22T20:38:19Z")

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I’m seeing a lot of words used or spelled wrong in ad copy lately, and probably not on purpose.

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**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\
**Post date:** [November 22, 2011, 8:49pm UTC](https://boards.straightdope.com/t/banner-ad-take-a-breath-brake-huh/603791/3 "2011-11-22T20:49:40Z")

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Looking at their site, I can theorize that they’re using “Brake” to connote slowing down your breathing (the site talks about a smartphone app they’ve developed, called “Breath Brake”). But, I agree, it’s not clear, and I suppose it’s possible that it’s just a bad typo (and, in the context of “Take a Breath Brake”, it’s even more confusing).