# Better for Board - Pay or Ads?

**URL:** <https://boards.straightdope.com/t/better-for-board-pay-or-ads/496332>\
**Category:** About This Message Board\
**Created:** [May 13, 2009, 8:10pm UTC](https://boards.straightdope.com/t/better-for-board-pay-or-ads/496332 "2009-05-13T20:10:02Z")\
**Posts on this page:** 1\
**Showing post:** 2

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**Author:** ![rowrrbazzle](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/rowrrbazzle/32/414_2.png) [@rowrrbazzle](https://boards.straightdope.com/u/rowrrbazzle)\
**Post date:** [May 13, 2009, 8:45pm UTC](https://boards.straightdope.com/t/better-for-board-pay-or-ads/496332/2 "2009-05-13T20:45:26Z")

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On 1/1:

> [@Which is more profitable: ads or fees?](https://boards.straightdope.com/t/which-is-more-profitable-ads-or-fees/479478/2):
>
> In theory we want the rates to be such that the guest/membership choice is revenue-neutral. In practice it depends on the ad mix, which varies from week to week. At the moment, to be frank, we probably make more money on fees. (To clarify, we don’t charge advertisers per click, but per impression.) We’re starting to get some ad buys at better rates and hope to be at the revenue-neutral point soon.

I have no idea if that’s changed in the intervening months.

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