# Bold words in comic book dialouge **URL:** \ **Category:** Cafe Society\ **Created:** [March 6, 2003, 11:39pm UTC](https://boards.straightdope.com/t/bold-words-in-comic-book-dialouge/159603 "2003-03-06T23:39:04Z")\ **Posts on this page:** 11\ **Page:** 1
**Author:** ![vibrotronica](https://avatars.discourse-cdn.com/v4/letter/v/a9a28c/32.png) [@vibrotronica](https://boards.straightdope.com/u/vibrotronica)\ **Post date:** [March 6, 2003, 11:39pm UTC](https://boards.straightdope.com/t/bold-words-in-comic-book-dialouge/159603/1 "2003-03-06T23:39:04Z")
I’m currently rereading _The Watchmen_. I never have been a big comic book fan, but Moore’s brilliance is undeniable. I plan to start a thread on the merits of the book once I’m done. Meanwhile, I have a question for comics afficiandos. What does it mean when a **word** is **bolded** in speech bubbles? Am I to read this word as having more **emphasis** than the surrounding words? When did this become the **style** for comics? How common **is** it? Thanks for fighting my ignorance. ---
**Author:** ![RealityChuck](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/realitychuck/32/195_2.png) [@RealityChuck](https://boards.straightdope.com/u/RealityChuck)\ **Post date:** [March 6, 2003, 11:51pm UTC](https://boards.straightdope.com/t/bold-words-in-comic-book-dialouge/159603/2 "2003-03-06T23:51:12Z")
It’s been a convention in comics for many years. It can even be found in Action Comics #1: Governor: GENTLEMEN, I STILL CAN’T BELIEVE MY SENSES. **HE’S NOT HUMAN**. Clark Kent: LISTEN CHIEF, IF **I** CAN’T FIND OUT ANYTHING ABOUT THIS **SUPERMAN, NO ONE CAN**. (The original was in all caps, so I followed suit.) It probably was used in newspaper comics before that. The reason was mostly likely because **bold** text is easier to pick out in comics than italics, the convention in books. ---
**Author:** ![Speaker\_for\_the\_Dead](https://avatars.discourse-cdn.com/v4/letter/s/c77e96/32.png) [@Speaker\_for\_the\_Dead](https://boards.straightdope.com/u/Speaker_for_the_Dead)\ **Post date:** [March 7, 2003, 1:17am UTC](https://boards.straightdope.com/t/bold-words-in-comic-book-dialouge/159603/3 "2003-03-07T01:17:42Z")
In Archies, I usually assume they’re errors, because the words make no sense if you emphasize them. “ **But** Archie, Reggie’s going out with Ronnie tonight, **so** you can’t!” ---
**Author:** ![Aslan\_of\_Narnia](https://avatars.discourse-cdn.com/v4/letter/a/ecd19e/32.png) [@Aslan\_of\_Narnia](https://boards.straightdope.com/u/Aslan_of_Narnia)\ **Post date:** [March 7, 2003, 1:23am UTC](https://boards.straightdope.com/t/bold-words-in-comic-book-dialouge/159603/4 "2003-03-07T01:23:43Z")
In my comics, the words are emphasized with no rhyme or reason ie **Hello** I **am** the man **of** steel! it would make sense to maybe emphasize man of steel, but it seems to be random. Also, good choice for a Graphic novel. ---
**Author:** ![Cat\_Fight](https://avatars.discourse-cdn.com/v4/letter/c/90ced4/32.png) [@Cat\_Fight](https://boards.straightdope.com/u/Cat_Fight)\ **Post date:** [March 7, 2003, 2:45am UTC](https://boards.straightdope.com/t/bold-words-in-comic-book-dialouge/159603/5 "2003-03-07T02:45:22Z")
Word on the Archie comics. They also tend to have a little trouble with colour continuity. Sometimes Archie’s hair is **purple** (or should that be “sometime’s Archie’s hair **is** purple”). ---
**Author:** ![Cliffy](https://avatars.discourse-cdn.com/v4/letter/c/59ef9b/32.png) [@Cliffy](https://boards.straightdope.com/u/Cliffy)\ **Post date:** [March 7, 2003, 3:27am UTC](https://boards.straightdope.com/t/bold-words-in-comic-book-dialouge/159603/6 "2003-03-07T03:27:40Z")
There was a lot of sub-par lettering from about the 50’s thru the 80’s, which leads to nonsensical bolding. The bold words are supposed to be emphasized, but only if the letterer did a good job. In the 90’s computer lettering largely took over, and while there are many faults to that (the primary one being that everyone thinks it removes all need for skill or care in lettering, which it most certainly does not), it has greatly cut down on inconsistent line thickness. –Cliffy ---
**Author:** ![Horatio\_Hellpop](https://avatars.discourse-cdn.com/v4/letter/h/e5b9ba/32.png) [@Horatio\_Hellpop](https://boards.straightdope.com/u/Horatio_Hellpop)\ **Post date:** [March 7, 2003, 7:22am UTC](https://boards.straightdope.com/t/bold-words-in-comic-book-dialouge/159603/7 "2003-03-07T07:22:24Z")
Writers have radically different instincts about which words to emphasize; when they worked on _New Teen Titans,_ Marv Wolfman (the writer) and Len Wein (the editr) reportedly had loud arguments about this very subject. Jack Kirby had arguably the worst instincts about which words to emphasize. From _The Demon_ #1: > [@](#): > > **B** ut demons cannot be stopped when **unleashed!** What had been Jason Blood **explodes** with fury into the **Twentieth Century!** Of greater concern is comic book dialogue where sentences are a lot likelier to end in exclamation points than periods. ---
**Author:** ![LonesomePolecat](https://avatars.discourse-cdn.com/v4/letter/l/a88e57/32.png) [@LonesomePolecat](https://boards.straightdope.com/u/LonesomePolecat)\ **Post date:** [March 7, 2003, 1:52pm UTC](https://boards.straightdope.com/t/bold-words-in-comic-book-dialouge/159603/8 "2003-03-07T13:52:41Z")
> [@](#): > > \*Originally posted by Krokodil \* > \*\* > Of greater concern is comic book dialogue where sentences are a lot likelier to end in exclamation points than periods. \*\* Hmm—well, I thought exclamation points were used instead of periods for the same reason all caps are used instead of lower case. They’re simply easier when you’re using itty bitty little 6-point lettering. ---
**Author:** ![Legomancer](https://avatars.discourse-cdn.com/v4/letter/l/779978/32.png) [@Legomancer](https://boards.straightdope.com/u/Legomancer)\ **Post date:** [March 7, 2003, 2:05pm UTC](https://boards.straightdope.com/t/bold-words-in-comic-book-dialouge/159603/9 "2003-03-07T14:05:42Z")
> [@](#): > > \*Originally posted by Krokodil \* > \*\*Of greater concern is comic book dialogue where sentences are a lot likelier to end in exclamation points than periods. \*\* When I was younger I used to get a really poor magazine-sized comic from Warren called ‘The Rook’! I was flipping through an issue one day and only then did I notice that every single sentence ended in an exclamation point! I immediately took a stack of issues and went through them! Several of them didn’t have a single sentence that ended in anything except an exclamantion point or a question mark! There were only a handful of sentences ending in periods! What surprised me the most is that it took me so long to notice! I think this is a holdover from the EC days of horror comics! I’ve noticed that effect there too, and have noticed that when people are spoofing or paying homage to EC comics, the number of exclamation points goes way up! ---
**Author:** ![Spoons](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/spoons/32/3141_2.png) [@Spoons](https://boards.straightdope.com/u/Spoons)\ **Post date:** [March 7, 2003, 4:09pm UTC](https://boards.straightdope.com/t/bold-words-in-comic-book-dialouge/159603/10 "2003-03-07T16:09:30Z")
I always thought the bolding was there for emphasis. And indeed, I found that if you read the dialogue with that in mind, you can get a sense of the emotion the characters are supposed to be conveying in their speech. Including emphasis on the characters’ and places’ names, as well as the names of important things. Anybody ever notice how each time such a name is used in dialogue, it’s also bolded? Picture a Superman cover, showing Superman in an angst-ridden pose (hand on head, look of anguish on his face). The Man of Steel is thinking something like the following in a thought bubble: “ **Luthor** has captured **Lois** and has her in his infernal **Machine of Flaming Death!** But there’s a **meteor** heading for **Metropolis** right now! … Who do I save? **Who do I save?** ” Oh, and the cover is complete with splash panel reading something like “The hardest choice **Superman** will ever make.” Hey, **this** is kinda fun, and you know, the **exclamation points** add that special touch! Maybe I should **post** it, and then get some **coffee** while I think of **more!** ---
**Author:** ![Cliffy](https://avatars.discourse-cdn.com/v4/letter/c/59ef9b/32.png) [@Cliffy](https://boards.straightdope.com/u/Cliffy)\ **Post date:** [March 7, 2003, 4:41pm UTC](https://boards.straightdope.com/t/bold-words-in-comic-book-dialouge/159603/11 "2003-03-07T16:41:26Z")
Interesting!