# Brand Loyalty

**URL:** <https://boards.straightdope.com/t/brand-loyalty/176743>\
**Category:** In My Humble Opinion\
**Created:** [May 22, 2003, 4:25am UTC](https://boards.straightdope.com/t/brand-loyalty/176743 "2003-05-22T04:25:32Z")\
**Posts on this page:** 14\
**Page:** 4

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**Author:** ![Biffy\_the\_Elephant\_Shrew](https://avatars.discourse-cdn.com/v4/letter/b/e47c2d/32.png) [@Biffy\_the\_Elephant\_Shrew](https://boards.straightdope.com/u/Biffy_the_Elephant_Shrew)\
**Post date:** [May 23, 2003, 8:54pm UTC](https://boards.straightdope.com/t/brand-loyalty/176743/61 "2003-05-23T20:54:05Z")

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> [@](#):
>
> \*Originally posted by Marley23 \*  
> \*\*Gibson (I only own one guitar, but I like playing Gibsons much more than Fenders in general)  
> \*\*

What model?

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**Author:** ![Proudest\_Monkey](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/proudest_monkey/32/13257_2.png) [@Proudest\_Monkey](https://boards.straightdope.com/u/Proudest_Monkey)\
**Post date:** [May 23, 2003, 10:11pm UTC](https://boards.straightdope.com/t/brand-loyalty/176743/62 "2003-05-23T22:11:52Z")

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Stay Free Maxi Pads  
Marlboro  
Rose’s Sweetened Lime Juice  
Fig Newton and Oreo  
Puffs Plus with Lotion  
Q-Tips  
Infusium conditioner  
Dansko clogs  
Kraft macaroni and cheese  
Wrigley’s Extra Winterfresh

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**Author:** ![Zoe](https://avatars.discourse-cdn.com/v4/letter/z/a4c791/32.png) [@Zoe](https://boards.straightdope.com/u/Zoe)\
**Post date:** [May 24, 2003, 12:47pm UTC](https://boards.straightdope.com/t/brand-loyalty/176743/63 "2003-05-24T12:47:07Z")

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Tuborg beer (It’s been thirty years since I had one!)  
Dansko clogs  
Born shoes  
White Rain shampoo (recommended by a dermatologist who is a hair specialist)  
Chrysler  
Bailey’s Irish Creme  
Benson and Hedges  
LL Bean for winter clothes

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**Author:** ![Zoe](https://avatars.discourse-cdn.com/v4/letter/z/a4c791/32.png) [@Zoe](https://boards.straightdope.com/u/Zoe)\
**Post date:** [May 24, 2003, 12:49pm UTC](https://boards.straightdope.com/t/brand-loyalty/176743/64 "2003-05-24T12:49:54Z")

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Oh! I forgot the most important one! _ **Kraft** _ mayonnaise.

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**Author:** ![kirk280980](https://avatars.discourse-cdn.com/v4/letter/k/c77e96/32.png) [@kirk280980](https://boards.straightdope.com/u/kirk280980)\
**Post date:** [May 24, 2003, 3:34pm UTC](https://boards.straightdope.com/t/brand-loyalty/176743/65 "2003-05-24T15:34:40Z")

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Levis 501s  
Fred Perry polo shirts  
Ben Sherman shirts  
Dr Martens boots  
Kellogg’s breakfast cereals  
Coke  
Budweiser (sorry, I like what I like)  
Marlboro  
Ecover laundry & cleaning products  
Charmin  
Gillette  
Sony  
Hewlett-Packard PCs and printers  
Nokia cellphones

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**Author:** ![dead0man](https://avatars.discourse-cdn.com/v4/letter/d/edb3f5/32.png) [@dead0man](https://boards.straightdope.com/u/dead0man)\
**Post date:** [May 24, 2003, 10:48pm UTC](https://boards.straightdope.com/t/brand-loyalty/176743/66 "2003-05-24T22:48:39Z")

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nVidia  
AMD  
Heinz Ketchup  
Levi’s 501s  
Sony - televisions  
Mazda (RX-7s)  
Rolling Rock  
Novalogic (Delta Force series of games)  
Lever 2000 soap  
Marlboro (but I quit monday)  
Claussen Pickles (Halves and samichslices)  
Hillshire Farms Baked Ham  
MtDew (unless Mellow Yellow is a LOT cheaper and where the hell did Surge! go?)  
Arizona Rx Tea “Health”

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**Author:** ![Zenster](https://avatars.discourse-cdn.com/v4/letter/z/cdc98d/32.png) [@Zenster](https://boards.straightdope.com/u/Zenster)\
**Post date:** [May 25, 2003, 12:00am UTC](https://boards.straightdope.com/t/brand-loyalty/176743/67 "2003-05-25T00:00:26Z")

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> [@](#):
>
> \*Originally posted by dead0man \*  
> … Claussen Pickles …

Gaaaaah!

I left out the **Claussen Mini Dill Pickles**. It is the only dill pickle above which no other dill pickle shall be held in the world of true dill pickles that we dill pickle lovers love.

While we’re at it:

Seymour Duncan electric guitar pickups  
Floyd Rose tremolo systems  
Proco sound cables  
Dunlop 0.69mm guitar picks  
Starrett machine tools  
3M Kapton film  
Berkeley Farms chive cottage cheese  
Mrs. Fanning’s Bread and Butter Pickles  
Arbus padlocks  
Alaskan Airlines  
Sharpie pemanent markers  
Limca lime soda  
Akubra hats  
Stetson hats  
Man O’ War spar varnish  
Jasco paint stripper  
El Aguila corn chips  
Guererro yellow corn tortillas  
Tuborg Danish beer  
Johnny Walker Black Label whisky  
Harp Lager  
Jetco balsa wood gliders  
Testors cement and paints  
Loctite adhesives  
Squirt soda pop  
Canada Dry ginger ale  
Jarritos sodas  
Modelo Especial Lager beer  
Driz-A-Bone waxed cloth dusters  
Pendleton Mills apparel  
Rouge et Noir Camembert and Brie cheese  
Maytag Blue cheese  
Fromage D’Affinois soft cheese  
Cakebread Cellars  
David Bruce wine  
Ah-So cork pullers  
Bodum café filtre presse  
Chemex coffee flasks  
Melitta coffee filters  
Raybestos brake parts  
Winston Tires  
Anton Berg chocolates  
Casper’s hot dogs  
Swarovski faceted crystal

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**Author:** ![ZebWalton](https://avatars.discourse-cdn.com/v4/letter/z/fbc32d/32.png) [@ZebWalton](https://boards.straightdope.com/u/ZebWalton)\
**Post date:** [May 25, 2003, 12:03am UTC](https://boards.straightdope.com/t/brand-loyalty/176743/68 "2003-05-25T00:03:09Z")

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Maytag appliances  
Arrid deodorant  
Bosch power tools  
GM cars  
Levis jeans  
Beagle ™ dogs, but others will do

Boy, that list makes look boring and middle aged. Not that it lies.

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**Author:** ![imthjckaz](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/imthjckaz/32/3223_2.png) [@imthjckaz](https://boards.straightdope.com/u/imthjckaz)\
**Post date:** [May 25, 2003, 6:51am UTC](https://boards.straightdope.com/t/brand-loyalty/176743/69 "2003-05-25T06:51:49Z")

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Dr Pepper  
Reebok

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**Author:** ![Marley23](https://avatars.discourse-cdn.com/v4/letter/m/45deac/32.png) [@Marley23](https://boards.straightdope.com/u/Marley23)\
**Post date:** [May 25, 2003, 7:58am UTC](https://boards.straightdope.com/t/brand-loyalty/176743/70 "2003-05-25T07:58:41Z")

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> [@](#):
>
> What model?

Biffy: it’s a '94 Epiphone, red with a rosewood neck. 🙂

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**Author:** ![racer72](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/racer72/32/3075_2.png) [@racer72](https://boards.straightdope.com/u/racer72)\
**Post date:** [May 25, 2003, 1:42pm UTC](https://boards.straightdope.com/t/brand-loyalty/176743/71 "2003-05-25T13:42:40Z")

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Pepsi  
Irish Spring (original green, none of the other types)  
Mobil 1  
Paul Newman salsa  
Whoppers malted milk balls  
Reese’s Peanut Butter cups  
Crayola crayons’  
Reach toothbrushes  
Wrangler jeans  
Nalley canned chili  
Nalley mayo (better than Best Foods/Hellmans)  
Craftsman tools

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**Author:** ![Patty\_O\_Furniture](https://avatars.discourse-cdn.com/v4/letter/p/96bed5/32.png) [@Patty\_O\_Furniture](https://boards.straightdope.com/u/Patty_O_Furniture)\
**Post date:** [May 25, 2003, 5:01pm UTC](https://boards.straightdope.com/t/brand-loyalty/176743/72 "2003-05-25T17:01:37Z")

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Gee whiz, **Zenster**. That’s not brand loyalty, that’s just your shopping list!

To me, brand loyalty means it would really pain you to buy a comparable item _just because the brand name is different_. So much so, that you would probably make a seperate trip to another store to secure your beloved brand name item, or go without until they restock.

If you were shopping, and they were all out of Best Foods Mayo, you mean to tell me you wouldn’t just shrug your shoulders and pick up a jar of Hellman’s? You’d rather wait and be totally without mayo, or make a trip to another store, than just buy the Hellman’s?

I fully understand about having preferences for certain brands. I usually buy the mayo with the red cap, I forget what the name is. But if they’re all out, I’m sure not going to go home mayonnaiseless 😃

The same with Ivory Soap. Would you go home stinky rathar than have to buy stop-gap soap?

I am brand loyal to Honda and Sony. Ford may make some good vehicles, but for me they are just not an option. I was going to add Close-Up toothpaste to the list, only because nobody else makes a cinnamon clear red gel toothpaste as far as I know. But this is another example of a mere brand preference (not loyalty). If they’re al out of close up, Colgate (or whatever) will do just fine for now.

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<div class="post-metadata">

**Author:** ![Zenster](https://avatars.discourse-cdn.com/v4/letter/z/cdc98d/32.png) [@Zenster](https://boards.straightdope.com/u/Zenster)\
**Post date:** [May 25, 2003, 5:32pm UTC](https://boards.straightdope.com/t/brand-loyalty/176743/73 "2003-05-25T17:32:27Z")

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> [@](#):
>
> \*Originally posted by Attrayant \*  
> Gee whiz, **Zenster**. That’s not brand loyalty, that’s just your shopping list!
> 
> … If you were shopping, and they were all out of Best Foods Mayo, you mean to tell me you wouldn’t just shrug your shoulders and pick up a jar of Hellman’s? You’d rather wait and be totally without mayo, or make a trip to another store, than just buy the Hellman’s? …

Actually, there is no problem with this particular dilemma since Hellman’s and Best Foods Mayonnaise _are the same product_. (Walked into that one, didn’t you?) Yes, I would go to another store for Best Foods Mayonnaise before buying another brand. However, I never run out of the stuff because I _always_ have at least one or two backup jars specifically to avoid such a complication.

And yes, most of the products I listed are the only type I will accept for that application.

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**Author:** ![Patty\_O\_Furniture](https://avatars.discourse-cdn.com/v4/letter/p/96bed5/32.png) [@Patty\_O\_Furniture](https://boards.straightdope.com/u/Patty_O_Furniture)\
**Post date:** [May 25, 2003, 7:26pm UTC](https://boards.straightdope.com/t/brand-loyalty/176743/74 "2003-05-25T19:26:39Z")

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Backup Jars. That’s not a loyalty, that’s a dependency 😃

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