# Brands That DON'T Advertise? Why Not? **URL:** \ **Category:** Cafe Society\ **Created:** [January 9, 2014, 10:09pm UTC](https://boards.straightdope.com/t/brands-that-dont-advertise-why-not/678395 "2014-01-09T22:09:49Z")\ **Posts on this page:** 4\ **Page:** 4
**Author:** ![Neidhart](https://avatars.discourse-cdn.com/v4/letter/n/bbe5ce/32.png) [@Neidhart](https://boards.straightdope.com/u/Neidhart)\ **Post date:** [January 14, 2014, 9:39pm UTC](https://boards.straightdope.com/t/brands-that-dont-advertise-why-not/678395/61 "2014-01-14T21:39:59Z")
I’ve never seen an ad for Moxie, but Wikipedia says it’s still made. ---
**Author:** ![Amateur\_Barbarian](https://avatars.discourse-cdn.com/v4/letter/a/59ef9b/32.png) [@Amateur\_Barbarian](https://boards.straightdope.com/u/Amateur_Barbarian)\ **Post date:** [January 14, 2014, 10:05pm UTC](https://boards.straightdope.com/t/brands-that-dont-advertise-why-not/678395/62 "2014-01-14T22:05:06Z")
> [@Neidhart](#): > > I’ve never seen an ad for Moxie, but Wikipedia says it’s still made. At one plant in Georgia or somewhere, and sold mostly in Maine, mostly during the Moxie festival. There are probably dozens of specialty sodas that have little or no advertising, but sell well enough by being pushed to stores by wholesalers. Mello Yellow is one that was popular in my area when I was a kid, and I think it’s still made on about the same terms as Moxie. ---
**Author:** ![Accidental\_Martyr](https://avatars.discourse-cdn.com/v4/letter/a/ce7236/32.png) [@Accidental\_Martyr](https://boards.straightdope.com/u/Accidental_Martyr)\ **Post date:** [January 15, 2014, 12:33am UTC](https://boards.straightdope.com/t/brands-that-dont-advertise-why-not/678395/63 "2014-01-15T00:33:57Z")
> [@Amateur\_Barbarian](#): > > There are probably dozens of specialty sodas that have little or no advertising, but sell well enough by being pushed to stores by wholesalers. Mello Yellow is one that was popular in my area when I was a kid, and I think it’s still made on about the same terms as Moxie. Mello Yello is pretty widely available in the South. It’s manufactured by Coca-Cola. > **[Mello Yello](https://en.wikipedia.org/wiki/Mello_Yello)** > > Mello Yello is a highly caffeinated, citrus-flavored soft drink produced, distributed and created by the Coca-Cola Company that was introduced on March 12, 1979, to compete with PepsiCo's Mountain Dew. > Mello Yello was withdrawn from Australia in the early 1990s, being replaced with the similar but uncaffeinated Lift. > In South Africa in the 1980s, Mello Yello became associated with Apartheid South African Police and their notorious canary-colored vehicles. > There have been three flavored variant... ---
**Author:** ![Hello\_Again](https://avatars.discourse-cdn.com/v4/letter/h/85e7bf/32.png) [@Hello\_Again](https://boards.straightdope.com/u/Hello_Again)\ **Post date:** [January 15, 2014, 1:35am UTC](https://boards.straightdope.com/t/brands-that-dont-advertise-why-not/678395/64 "2014-01-15T01:35:42Z")
> [@WhyNot](#): > > 1. Their mixes are half the size of everyone else’s, and yield half the finished product. People would rather pay for two 69c packages of yellow cake mix than one $1.30 package of yellow cake mix, because math is hard. First of all, I prefer the size of their packaging’as it is far easier to scale up than down. For example, the brownie mix makes six brownies (a loaf pan) and that’s the right number of brownies in my house. However, it is not a matter of smaller packages – Jiffy products are about 20%-60% cheaper on a per-ounce basis than competing products. I compared them head to head at an online grocer… guess what? [Jiffy](http://www.shopfoodex.com/jiffy-buttermilk-biscuit-p-36361.html): 8 oz biscuit mix – $1.59 [Bisquick](http://www.shopfoodex.com/bisquick-complete-buttermilk-biscuit-p-28119.html): 7.5 oz biscuit mix – $2.19 the Jiffy package is actually larger, and still about 25% cheaper. Where’s your fancy math now, eh? 😉 Disclaimer: I don’t work for Chealsea Milling, I just have an inordinate interest in their operation. [Previous page](https://boards.straightdope.com/t/brands-that-dont-advertise-why-not/678395.md?page=3)