Pretty much any of the big technology companies that lead to the consumer electronics revolution in the US are a pale reflection of their former glory.
RCA used to be one of the leading electronic manufacturers in the world but now is nothing more than a brand people rent to stamp on cheap imports.
Zenith, Magnavox, Sunbeam, Philips, Sylvania, are all still in business but are nothing compared to their former standing.
In hard IT Xerox and IBM are both greatly reduced.
Not long ago Hewlett Packard, Dell, Packard Bell and Gateway, just to name a few were leading PC makers. Now the best of them are pretty weak tea.
The ‘outlet store’ brand has definitely gone cheap.
And just because: I hate any company that has to advertise itself ON it’s own product. If you can’t tell what it is without a name, then it isn’t good enough. /snark
Most of the time. Louis Vuitton is probably the first to do it, introducing their monogram pattern in 1896. Granted, the new neon color giant letter monograms are horrible, IMO. But the classic monogram pattern looks very good.
If you’re the one that invented it, and everyone else is just copying you putting letters on their bags, you get a pass.
Eddie Bauer started selling clothing to the military, expanded into camping & outdoors clothing and gear and used to have some decent stuff as I recall. I used to have a pair of boots from them that were well made and had a lifetime warranty. Then Spiegel owned them and started dumping all sorts of junk through the stores, they started selling home goods and eventually Speigel went bankrupt. Now I think they just license the name and logo for assorted stuff made by other companies.
Speaking of licensing, Sharper Image used to be known for having a lot of “rich people toys”. Fancy stereos, massage chairs, chrome electric pencil sharpeners, etc. Sure, most of it was impractical or silly but it felt like stuff you’d have in your executive office if you had enough cash to afford impractical and silly. Now it’s a licensed name used to sell cheap nose hair trimmers at Kohl’s.
Sharper Image turned into a licensed name when the retail store chain went bankrupt and the name was sold off. But even when they had stores, I thought the merchandise was never very good.
Whether or not the individual items were good (which I’m sure varied since SI sold from a variety of companies), they were certainly aimed at a more prestigious/affluent market during their peak than being just a licensed name for cheap department store junk today.
Fisher, Harmon-Kardon, and Denon for audio equipment.
Tommy Hilfiger, Benetton, and Izod; now staples of outlet malls and clearance stores like Marshalls and Stein Mart. Chaps too; it used to be “Ralph Lauren Chaps”.
Ramada Inn used to be on par with Holiday Inn as a reliable mid-end hotel chain.
RCA, as an American television brand, was prestigious into the early 1970s. A lot of other old-line American brands also had excellent reputations that were hurt by outsourcing; Samsonite, Faberware, and Schwinn come to mind.
Chrysler used to be on a par with Cadillac and Lincoln.
Korean brands like Samsung, LG (once Lucky Goldstar), Hyundai and Kia have accomplished the impossible, and are shedding their cheapo reputation.
There’s a bit of a story there–they split Izod-Lacoste into two separate labels when I-L started its decline, circa 1991. Lacoste was the upmarket brand, Izod the downmarket one. Both labels were sold off eventually, Izod to Philips-Van Heusen in 1995 and Lacoste to some French company. Lacoste is still pretty pricey (They go to keep the alligator logo), but Izod shirts can be found on the rack for under $20, sometimes well under.
The example I’m thinking of is Chivas Regal, once the gold standard for expensive Scotch. Here in Korea, it’s the second-cheapest whisky on the shelf, behind some brands so obscure they don’t sell them in America. It was the default Father’s Day gift back in the 80s.
As far as brands getting better, I’d nominate Kia. My first car was a rust bucket Ford Festiva, made for Ford by Kia. I remember the first name brand Kias as being on par with Chevy Cavaliers, in other words crap. I’m actually fairly impressed with what they are offering nowadays.
I agree about Cadillac as well. They hit bottom in the eighties I think. There was a Cadillac model that was literally a re-badged Chevy Cavalier. The company really seems to be finding their feet today.
Chrysler seems to have suffered a similar fate in the nineties. I think recent improvements may be too little too late. Dodge on the other hand seems to be making great strides with well thought out modern renditions of classic nameplates. Lastly, I’m not entirety convinced that trying to make Ram its own thing was the right move, though I agree with the separation of the emblems.
Honorable mention goes to Ford for finally putting Mercury out of its misery and making beautiful, well-built cars again.
Another vote for Sony. in the 1980s, it was almost possible to see them forever owning consumer electronics. Then they faffed about with ATRAC and miniDisc while Apple took over the PMP market, totally dropped the ball on TVs and let Panasonic (and now Samsung) to take over.
Their professional products are great. Their consumer products are, well, eh. Sony’s big problem is that they still seem to carry themselves as if they are the Sony of the 1980s.
Seconded. Samsung and LG are my two favorite brands of TV. My sports bar client is all LG sets. This is as hard a usage as a TV can get, 18 hours a day operation, seven days a week.
But don’t slam Zenith too hard. They are still a decent TV. I remember helping a friend’s dad shop for a TV. I was the tech at the store, and I had him come in on a slow night, when I could put test patterns on all the sets. He was an Emmy-winning TV engineer from WGN, so he knew TV. And, after carefully evaluating every set in the store, he left with a Zenith. They were the only ones who hadn’t destroyed the picture in the name of looking brighter than everything else on the shelf.
I have a pair of white GV jeans. I’ve had them for about 30 years and they haven’t fit me for most of those years. But I just can’t bring myself to Goodwill them (and I am usually pretty ruthless about donating clothes that no longer fit!) - they’re so cute, white with that cool swan GV logo stitched on the pocket in red. I got pregnant shortly after acquiring them (coincidence? lol) and they have not fit me since! My dream is that someday they will actually fit me again, haha! Like most designer pants, they were about six inches too long for my short legs, but I liked them so much that I actually sewed a hem! I’m pretty sure that those jeans will still be in my closet when I die!
Those may actually be the only ‘designer’ item that I have ever owned…