# Brilliant marketing strategies **URL:** \ **Category:** Miscellaneous and Personal Stuff I Must Share\ **Created:** [November 29, 2016, 4:34am UTC](https://boards.straightdope.com/t/brilliant-marketing-strategies/773359 "2016-11-29T04:34:05Z")\ **Posts on this page:** 12\ **Page:** 1
**Author:** ![Xema](https://avatars.discourse-cdn.com/v4/letter/x/9de053/32.png) [@Xema](https://boards.straightdope.com/u/Xema)\ **Post date:** [November 29, 2016, 4:34am UTC](https://boards.straightdope.com/t/brilliant-marketing-strategies/773359/1 "2016-11-29T04:34:05Z")
How about [freezing 5000 fish into your skating rink](http://www.sfgate.com/weird/article/Fish-frozen-in-rink-PR-stunt-backfires-10640304.php)? ---
**Author:** ![Mavic\_Chen](https://avatars.discourse-cdn.com/v4/letter/m/e56c9b/32.png) [@Mavic\_Chen](https://boards.straightdope.com/u/Mavic_Chen)\ **Post date:** [November 29, 2016, 4:59pm UTC](https://boards.straightdope.com/t/brilliant-marketing-strategies/773359/2 "2016-11-29T16:59:11Z")
Good stunt, but would look awfully messy after a few skaters went over those goldfish half in / half out of the ice! ---
**Author:** ![dracoi](https://avatars.discourse-cdn.com/v4/letter/d/90db22/32.png) [@dracoi](https://boards.straightdope.com/u/dracoi)\ **Post date:** [November 29, 2016, 6:26pm UTC](https://boards.straightdope.com/t/brilliant-marketing-strategies/773359/3 "2016-11-29T18:26:54Z")
Why would you use real fish? Surely plastic fish would have been cheaper and better… ---
**Author:** ![Doctor\_Jackson](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/doctor_jackson/32/32_2.png) [@Doctor\_Jackson](https://boards.straightdope.com/u/Doctor_Jackson)\ **Post date:** [November 29, 2016, 10:19pm UTC](https://boards.straightdope.com/t/brilliant-marketing-strategies/773359/4 "2016-11-29T22:19:37Z")
“With God as my witness, I thought fish could thaw!” ---
**Author:** ![panache45](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/panache45/32/64_2.png) [@panache45](https://boards.straightdope.com/u/panache45)\ **Post date:** [November 30, 2016, 12:25am UTC](https://boards.straightdope.com/t/brilliant-marketing-strategies/773359/5 "2016-11-30T00:25:43Z")
How was this even a marketing strategy, let alone a brilliant one? ---
**Author:** ![Sage\_Rat](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/sage_rat/32/399_2.png) [@Sage\_Rat](https://boards.straightdope.com/u/Sage_Rat)\ **Post date:** [November 30, 2016, 12:46am UTC](https://boards.straightdope.com/t/brilliant-marketing-strategies/773359/6 "2016-11-30T00:46:43Z")
Strange. I’ve seen Japanese torturing live fish with nary a thought about it, on live TV. I suspect that something more was going on, if they complained about the rink (like the half in/half out aspect of the deal). ---
**Author:** ![seal\_cleaner](https://avatars.discourse-cdn.com/v4/letter/s/e274bd/32.png) [@seal\_cleaner](https://boards.straightdope.com/u/seal_cleaner)\ **Post date:** [November 30, 2016, 1:11am UTC](https://boards.straightdope.com/t/brilliant-marketing-strategies/773359/7 "2016-11-30T01:11:14Z")
I believe he bought them from a fish market, and were already dead. It was camp, not cruel. ---
**Author:** ![Sir\_T-Cups](https://avatars.discourse-cdn.com/v4/letter/s/ed655f/32.png) [@Sir\_T-Cups](https://boards.straightdope.com/u/Sir_T-Cups)\ **Post date:** [November 30, 2016, 1:39pm UTC](https://boards.straightdope.com/t/brilliant-marketing-strategies/773359/8 "2016-11-30T13:39:37Z")
Frankly I think it’s kind of a fun idea for a publicity thing. Where they really went wrong, as has been stated, is using real fish and, for whatever reason, having them half out of the ice. ---
**Author:** ![panache45](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/panache45/32/64_2.png) [@panache45](https://boards.straightdope.com/u/panache45)\ **Post date:** [November 30, 2016, 2:30pm UTC](https://boards.straightdope.com/t/brilliant-marketing-strategies/773359/9 "2016-11-30T14:30:35Z")
I assume some of the fish were “skates.” ---
**Author:** ![running\_coach](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/running_coach/32/15836_2.png) [@running\_coach](https://boards.straightdope.com/u/running_coach)\ **Post date:** [November 30, 2016, 2:46pm UTC](https://boards.straightdope.com/t/brilliant-marketing-strategies/773359/10 "2016-11-30T14:46:18Z")
> [@panache45](#): > > I assume some of the fish were “skates.” This has never been more appropriate: _slaps **panache** with a wet trout_ ---
**Author:** ![Bear\_Nenno](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bear_nenno/32/3358_2.png) [@Bear\_Nenno](https://boards.straightdope.com/u/Bear_Nenno)\ **Post date:** [November 30, 2016, 4:33pm UTC](https://boards.straightdope.com/t/brilliant-marketing-strategies/773359/11 "2016-11-30T16:33:45Z")
> [@Sir\_T-Cups](#): > > Frankly I think it’s kind of a fun idea for a publicity thing. > > Where they really went wrong, as has been stated, is using real fish and, for whatever reason, having them half out of the ice. I don’t think they were actually half out of the ice. I think the author of the article is misinterpreting the picture. Those fish are being held in place so that they will be upright when frozen. I think someone took a picture half-way through installation, before the water was poured and subsequently frozen. ---
**Author:** ![Ponch8](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ponch8/32/9883_2.png) [@Ponch8](https://boards.straightdope.com/u/Ponch8)\ **Post date:** [November 30, 2016, 4:39pm UTC](https://boards.straightdope.com/t/brilliant-marketing-strategies/773359/12 "2016-11-30T16:39:37Z")
It reminds me of Homer Simpson’s marketing strategy for the bowling alley where he was working. [![](https://img.youtube.com/vi/6lKuugZCD6A/maxresdefault.jpg "The Simpsons - Homer markets bowling (S6Ep13)") ](https://www.youtube.com/watch?v=6lKuugZCD6A)