Brits: "Cheeky Monkey" - Phrase once used in real life or only on TV/Movies?

Well, from the various responses, clearly my understanding of the use of the phrase was rather incorrect.

Seems it is still a common enough real-life phrase, and unlike the perception I got from decades old British media, it does not exclusively refer to unwanted sexual advances and/or, er, groping, but rather is innocent enough to refer to kids acting up a bit and being kids, among other things.

Cool, thanks.