I think the Sun is probably most popular in large part because it’s cheap and heavily advertised. The celeb gossip and so forth will help of course. It’s known for it’s right wing views, being owned by Murdoch, and for it’s way with headlines, such as the infamous “Super-cally-go-ballistic-celtic-were-atrocious”. Doesn’t sell well in Liverpool, partly due to local left wing sentiment but almost entirely due to their accusation after the Hillsborough disaster that Liverpool fans had urinated on and stolen from their fallen fellows.
The Daily Mail is second most popular, mid-brow, several decent columnists such as Craig Murray and Andrew Jennings. Mostly notorious for large amounts of fictitious content and claiming that everything under the sun causes cancer, especially swan-roasting Romanian paedophiles and asylum seekers. Perceived as being read by middle-class housewives.
Third in popularity is the Mirror, a traditionally more left-wing version of the Sun.
Otherwise there’s the People, Sport and Star, low budget, low readership tabloids which are possibly even worse than the sun. Then there’s the other mid-brow paper the Express, known for it’s pro-fascist headline “Hurrah for the Blackshirts” and for currently being owned by a pornographer despite it’s prudish moralising.
Broadsheets, there’s the traditionally right-wing Telegraph, known for celebrating exam results time with pictures of cheerful blonde school girls, currently owned by a reclusive pair of billionaire brothers and engaging in the regular poaching of staff from the Mail. Perceived as being read by crusty old grandees with pipes and carpet slippers.
The Guardian is normally considered left wing, but I would recommend finding a pamphlet called “50.000 issues of the warmongering, imperialist, hate-filled guardian newspaper” which is on the web somewhere. Owned by the theoretically not for profit Scott trust, the true purpose of which is to avoid inheritance tax while keeping the paper under the control of the family.
The Times is a bland newspaper which tries to be the newspaper of record and fails.
The Independent is approaching bankruptcy, unpopular and expensive to buy, and is owned by a Thatcherite Irish billionaire. Supposedly left wing, joined the Mirror in opposing the Iraq war.
An honorable mention for the Evening Standard, which I’ve never seen but which gets treated as if it were national because it’s local to London. Unpleasant, right-wing, owned by a Russian billionaire who owes several billion to the taxpayer owned RBS, but doesn’t seem iinclined to pay.
I write as a subscriber to Private Eye and the Socialist Worker.
As for the “Anchors”, I think the success of Natasha Kaplinsky put paid to the idea they need to be journalists. It’s a bit different on the radio and Channel 4, of course.