# Budweiser Will Call Its Beer 'America' Through the Election

**URL:** <https://boards.straightdope.com/t/budweiser-will-call-its-beer-america-through-the-election/754499>\
**Category:** Miscellaneous and Personal Stuff I Must Share\
**Created:** [May 10, 2016, 6:38pm UTC](https://boards.straightdope.com/t/budweiser-will-call-its-beer-america-through-the-election/754499 "2016-05-10T18:38:35Z")\
**Posts on this page:** 20\
**Page:** 2

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**Author:** ![jasg](https://avatars.discourse-cdn.com/v4/letter/j/f0a364/32.png) [@jasg](https://boards.straightdope.com/u/jasg)\
**Post date:** [May 11, 2016, 12:19am UTC](https://boards.straightdope.com/t/budweiser-will-call-its-beer-america-through-the-election/754499/21 "2016-05-11T00:19:02Z")

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> [@snfaulkner](#):
>
> Bud light ice = Canada

Bud Light Lime = Mexico

Regardless of name, it all is like sex in a canoe 😃

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**Author:** ![Jragon](https://avatars.discourse-cdn.com/v4/letter/j/e19b73/32.png) [@Jragon](https://boards.straightdope.com/u/Jragon)\
**Post date:** [May 11, 2016, 2:50am UTC](https://boards.straightdope.com/t/budweiser-will-call-its-beer-america-through-the-election/754499/22 "2016-05-11T02:50:20Z")

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It’s a metaphor. Now you too can buy “America”, just like the wealthy!

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**Author:** ![Northern\_Piper](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/northern_piper/32/5304_2.png) [@Northern\_Piper](https://boards.straightdope.com/u/Northern_Piper)\
**Post date:** [May 11, 2016, 3:06am UTC](https://boards.straightdope.com/t/budweiser-will-call-its-beer-america-through-the-election/754499/23 "2016-05-11T03:06:27Z")

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> [@RickJay](#):
>
> And in Canada there’s be “Canada” brand everything, and so on and so forth.

As opposed to Canadian? 😛

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**Author:** ![Llama\_Llogophile](https://avatars.discourse-cdn.com/v4/letter/l/49beb7/32.png) [@Llama\_Llogophile](https://boards.straightdope.com/u/Llama_Llogophile)\
**Post date:** [May 11, 2016, 3:09am UTC](https://boards.straightdope.com/t/budweiser-will-call-its-beer-america-through-the-election/754499/24 "2016-05-11T03:09:08Z")

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This reminds me of a Tweet I saw recently:

@KyleMcDowell86: [Little Caesar’s meeting]  
“We need a new, clever slogan”  
_everyone looks at Jim_  
Jim: Um… Pizza…Pizza?  
“Jim…U just saved this company”

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**Author:** ![Euphonious\_Polemic](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/euphonious_polemic/32/3002_2.png) [@Euphonious\_Polemic](https://boards.straightdope.com/u/Euphonious_Polemic)\
**Post date:** [May 11, 2016, 3:12am UTC](https://boards.straightdope.com/t/budweiser-will-call-its-beer-america-through-the-election/754499/25 "2016-05-11T03:12:56Z")

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> [@TroutMan](#):
>
> Is Bud Light going to be renamed ‘Canada’?

No, we drink actual beer here, not that weak horse-piss.

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**Author:** ![Euphonious\_Polemic](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/euphonious_polemic/32/3002_2.png) [@Euphonious\_Polemic](https://boards.straightdope.com/u/Euphonious_Polemic)\
**Post date:** [May 11, 2016, 3:14am UTC](https://boards.straightdope.com/t/budweiser-will-call-its-beer-america-through-the-election/754499/26 "2016-05-11T03:14:21Z")

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> [@armedmonkey](#):
>
> On a more serious note, if you can take marketing seriously, this is all part of the Belgians’ plan to take over the world. You people need to wake up to the Belgian threat.

My Grandpa always said we could never trust the Belch. Or something along those lines.

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**Author:** ![madsircool](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/madsircool/32/3432_2.png) [@madsircool](https://boards.straightdope.com/u/madsircool)\
**Post date:** [May 11, 2016, 5:52am UTC](https://boards.straightdope.com/t/budweiser-will-call-its-beer-america-through-the-election/754499/27 "2016-05-11T05:52:56Z")

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Hate Bud except for Platinum…6 alcohol and only 100 calories. The best of both world’s.

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**Author:** ![Sunspace](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/sunspace/32/1250_2.png) [@Sunspace](https://boards.straightdope.com/u/Sunspace)\
**Post date:** [May 11, 2016, 12:23pm UTC](https://boards.straightdope.com/t/budweiser-will-call-its-beer-america-through-the-election/754499/28 "2016-05-11T12:23:57Z")

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> [@armedmonkey](#):
>
> On a more serious note, if you can take marketing seriously, this is all part of the Belgians’ plan to take over the world. You people need to wake up to the Belgian threat.

Belgium doesn’t exist. It’s a rounding error, like Timbits or Rhode Island.

> [@thelurkinghorror](#):
>
> The Waffletruppen won’t get me, I’m digging a syrup moat around my house.

And which country has a Global Strategic Maple Syrup Reserve? We won’t _need_ a moat.  
😃

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**Author:** ![Gyrate](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/gyrate/32/3588_2.png) [@Gyrate](https://boards.straightdope.com/u/Gyrate)\
**Post date:** [May 11, 2016, 12:36pm UTC](https://boards.straightdope.com/t/budweiser-will-call-its-beer-america-through-the-election/754499/29 "2016-05-11T12:36:08Z")

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It’s a clever ploy. No one wants to be caught openly stating “America sucks”.

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**Author:** ![Chefguy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chefguy/32/138_2.png) [@Chefguy](https://boards.straightdope.com/u/Chefguy)\
**Post date:** [May 11, 2016, 2:09pm UTC](https://boards.straightdope.com/t/budweiser-will-call-its-beer-america-through-the-election/754499/30 "2016-05-11T14:09:35Z")

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> [@Euphonious\_Polemic](#):
>
> No, we drink actual beer here, not that weak horse-piss.

I’ve had both Molson and Lebatt, so you can’t be referring to that swill.

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**Author:** ![Euphonious\_Polemic](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/euphonious_polemic/32/3002_2.png) [@Euphonious\_Polemic](https://boards.straightdope.com/u/Euphonious_Polemic)\
**Post date:** [May 11, 2016, 2:45pm UTC](https://boards.straightdope.com/t/budweiser-will-call-its-beer-america-through-the-election/754499/31 "2016-05-11T14:45:41Z")

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> [@Chefguy](#):
>
> I’ve had both Molson and Lebatt, so you can’t be referring to that swill.

No, that’s American beer merely pretending. Molson’s is now owned by Coors, which is horrible, and Labatt’s is now owned by Anheuser-Busch, so it’s just Budwieser in a different coloured can.

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**Author:** ![RickJay](https://avatars.discourse-cdn.com/v4/letter/r/bb73d2/32.png) [@RickJay](https://boards.straightdope.com/u/RickJay)\
**Post date:** [May 11, 2016, 2:55pm UTC](https://boards.straightdope.com/t/budweiser-will-call-its-beer-america-through-the-election/754499/32 "2016-05-11T14:55:56Z")

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> [@TroutMan](#):
>
> And for the stereotypical Bud drinker in their American flag tshirt on their way to the monster truck jam, what are they going to choose as they stand in front of beer display? Some golden-colored can, or the red white and blue one that says 'Merica on it? (What, you chose Miller? Why do you hate America, you commie Muslim?)

This doesn’t really go to disprove my point, though, which is that if this worked, everyone would do it. The guy on the way to the monster truck jam would be driving a Ford America, wearing America brand jeans, smoking America cigarettes, and on the way out the door would grab an America candy bar for his kid.

[QUOTE=Euphonios Polemic]  
No, that’s American beer merely pretending. Molson’s is now owned by Coors, which is horrible, and Labatt’s is now owned by Anheuser-Busch, so it’s just Budwieser in a different coloured can.  
[/QUOTE]

Labatt’s Blue has always been horrible.

Canadians drink the same beers as Americans and should just accept that fact. Canadian beer is not and has never been better. The most popular beers in Canada by sales are Bud, Bud Light, Molson Canadian, Blue, and Coors Light, and if you gave 100 Canadians a double blinded taste test challenging them to taste the difference between Bud and Canadian they’d all fail.

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**Author:** ![gnoitall](https://avatars.discourse-cdn.com/v4/letter/g/bb73d2/32.png) [@gnoitall](https://boards.straightdope.com/u/gnoitall)\
**Post date:** [May 11, 2016, 3:37pm UTC](https://boards.straightdope.com/t/budweiser-will-call-its-beer-america-through-the-election/754499/33 "2016-05-11T15:37:47Z")

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What, not Beery McBeerface? 😕 What’s wrong with these people?

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**Author:** ![AskNott](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/asknott/32/5790_2.png) [@AskNott](https://boards.straightdope.com/u/AskNott)\
**Post date:** [May 11, 2016, 3:49pm UTC](https://boards.straightdope.com/t/budweiser-will-call-its-beer-america-through-the-election/754499/34 "2016-05-11T15:49:36Z")

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Hmm…a marketing ploy to rename their biggest product…I’ve got it! When they change the name back, it’ll be New Bud! Or maybe Classic Bud.

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**Author:** ![TroutMan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/troutman/32/6721_2.png) [@TroutMan](https://boards.straightdope.com/u/TroutMan)\
**Post date:** [May 11, 2016, 4:32pm UTC](https://boards.straightdope.com/t/budweiser-will-call-its-beer-america-through-the-election/754499/35 "2016-05-11T16:32:41Z")

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> [@RickJay](#):
>
> This doesn’t really go to disprove my point, though, which is that if this worked, everyone would do it. The guy on the way to the monster truck jam would be driving a Ford America, wearing America brand jeans, smoking America cigarettes, and on the way out the door would grab an America candy bar for his kid.

The main thing stopping everyone from doing it is that the name can’t be trademarked. So there’s legally nothing to stop Coors or Miller from naming their beer America too. But it would be dumb, because now there truly is no brand distinction.

I think it could work once in Budweiser’s case, but you might be right that it does nothing but confuse consumers. I have faith in the blind nativism of Bud drinkers to snap up a case of America, but stupidity (“huh? what’s this crap? where the hell did my Bud go?”) is a strong competitor.

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**Author:** ![Son\_of\_a\_Rich](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/son_of_a_rich/32/5439_2.png) [@Son\_of\_a\_Rich](https://boards.straightdope.com/u/Son_of_a_Rich)\
**Post date:** [May 11, 2016, 4:56pm UTC](https://boards.straightdope.com/t/budweiser-will-call-its-beer-america-through-the-election/754499/36 "2016-05-11T16:56:27Z")

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America? Fuck that shit! PABST BLUE RIBBON!

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**Author:** ![Euphonious\_Polemic](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/euphonious_polemic/32/3002_2.png) [@Euphonious\_Polemic](https://boards.straightdope.com/u/Euphonious_Polemic)\
**Post date:** [May 11, 2016, 5:31pm UTC](https://boards.straightdope.com/t/budweiser-will-call-its-beer-america-through-the-election/754499/37 "2016-05-11T17:31:13Z")

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> [@RickJay](#):
>
> Canadians drink the same beers as Americans and should just accept that fact. Canadian beer is not and has never been better. The most popular beers in Canada by sales are Bud, Bud Light, Molson Canadian, Blue, and Coors Light, and if you gave 100 Canadians a double blinded taste test challenging them to taste the difference between Bud and Canadian they’d all fail.

Seriously? (Hangs head in shame) Those are all horrible, horrible beverages. I guess most of us really do just drink American beer in different cans. I must be an outlier.

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**Author:** ![Rick\_Kitchen](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/rick_kitchen/32/522_2.png) [@Rick\_Kitchen](https://boards.straightdope.com/u/Rick_Kitchen)\
**Post date:** [May 11, 2016, 6:11pm UTC](https://boards.straightdope.com/t/budweiser-will-call-its-beer-america-through-the-election/754499/38 "2016-05-11T18:11:59Z")

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Will they be accused of hating America when they change the name back?

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**Author:** ![QuickSilver](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/quicksilver/32/7832_2.png) [@QuickSilver](https://boards.straightdope.com/u/QuickSilver)\
**Post date:** [May 11, 2016, 6:12pm UTC](https://boards.straightdope.com/t/budweiser-will-call-its-beer-america-through-the-election/754499/39 "2016-05-11T18:12:17Z")

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I think they’re taking the piss out of American politics.

Who knew Belgians had a sense of humour?

> [@Rick\_Kitchen](#):
>
> Will they be accused of hating America when they change the name back?

Not if they name it “Trump”.

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**Author:** ![SmellMyWort](https://avatars.discourse-cdn.com/v4/letter/s/ea5d25/32.png) [@SmellMyWort](https://boards.straightdope.com/u/SmellMyWort)\
**Post date:** [May 11, 2016, 6:24pm UTC](https://boards.straightdope.com/t/budweiser-will-call-its-beer-america-through-the-election/754499/40 "2016-05-11T18:24:49Z")

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> [@BigT](#):
>
> I don’t see how. He’s not arguing people won’t drink it for this stunt.

Neither am I.

> [@](#):
>
> He’s arguing that the beer will be less recognizable–that people will see the beer marked “America” and not know it’s the beer they normally drink.

Yes, they will. People who drink Budweiser don’t want to drink Coors or Miller or “exotic hipster” craft beers. If “America” suddenly replaces their favored brew (with the same blue font!) in the cooler at the liquor store between the Bud Light and Bud Lime, they will either rub two brain cells together and figure it out, or they will complain to the store clerk, who will let them in on the big mystery. Then Mr. Bud will say “fuck yeah, 'Merica!” and give the clerk a high-five (as long as he is white and doesn’t look gay), walk out with the case held over his head chanting “USA, USA, USA,” fasten it safely into the child seat (junior is on the floor playing with a gun…hey, don’t worry the windows were cracked), and roll coal on the Priuses whose owners are there buying wine coolers while leaving the parking lot .

If anything, they may sell more because people who don’t care about beer but need to buy a couple cases for their July 4th party or whatever will think it is cute/funny to buy “America” instead of whatever else they might grab.

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