# Burger King poster mocking McDonalds

**URL:** <https://boards.straightdope.com/t/burger-king-poster-mocking-mcdonalds/373565>\
**Category:** Cafe Society\
**Created:** [September 21, 2006, 3:06pm UTC](https://boards.straightdope.com/t/burger-king-poster-mocking-mcdonalds/373565 "2006-09-21T15:06:15Z")\
**Posts on this page:** 3\
**Page:** 2

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**Author:** ![pizzabrat](https://avatars.discourse-cdn.com/v4/letter/p/e9c0ed/32.png) [@pizzabrat](https://boards.straightdope.com/u/pizzabrat)\
**Post date:** [September 23, 2006, 3:35pm UTC](https://boards.straightdope.com/t/burger-king-poster-mocking-mcdonalds/373565/21 "2006-09-23T15:35:12Z")

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[QUOTE=Mangetout]  
I’m not sure what timeframe you’d be talking about here, but McDonalds didn’t really come here in force until the early 80s, and BK a little later, so I wouldn’t have been exposed to any attack ads before that period.  
[/QUOTE]

Late 80’s to mid 90’s.

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**Author:** ![slaphead](https://avatars.discourse-cdn.com/v4/letter/s/e9bcb4/32.png) [@slaphead](https://boards.straightdope.com/u/slaphead)\
**Post date:** [September 23, 2006, 4:38pm UTC](https://boards.straightdope.com/t/burger-king-poster-mocking-mcdonalds/373565/22 "2006-09-23T16:38:01Z")

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On a somewhat related note, the Pepsi Max advertising team are having a bit of a field day with Coke Zero - at least in the advertising on the Tube. I can’t find any examples online, but they all take the example of a letterbox format ad with a thermometer scale, labelled Zero to Max, and with a picture of something naff at the Zero end and something cool at the Max end, like as a moose and a fox. I love it when two big brands start trying to pick holes in each others advertising like that.

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**Author:** ![mobo85](https://avatars.discourse-cdn.com/v4/letter/m/b19c9b/32.png) [@mobo85](https://boards.straightdope.com/u/mobo85)\
**Post date:** [September 24, 2006, 12:40am UTC](https://boards.straightdope.com/t/burger-king-poster-mocking-mcdonalds/373565/23 "2006-09-24T00:40:39Z")

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Of course, Pepsi has been referring to its rival by name for years, but I was suprised to discover that the Coca-Cola Company did the same thing in the 1980s. Because the powers that be weren’t willing to give up on it, both the “new Coke”- referred to simply as Coke, not Coca-Cola- and the original- dubbed “Coca-Cola Classic”- were on the market at the same time for a number of years. Coke’s advertising, originally with the “Max Headroom” character and later with other ideas, referred to Pepsi by name.

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