It’s “aff-el” House. We don’t have “woffles” in our house, we correctly pronounce the word like snaffle and baffle. 
Not to mention, at least in my experience, the donuts are neither Krispy nor Kreme-y. No, I don’t like 'em and I don’t understand the love.
To continue the “K” theme, there’s a place near us called Kevin’s Corner Kafe. I can understand why they’d avoid the middle K, but why not just stick with the correct spelling of Cafe? Plus it’s not really a cafe - it’s a seafood house. They could have called it Kevin’s House of Krabs! 
Brief hijack: one Waffle House near my college had a sign that went partially dark for many months before they finally fixed it. It was forevermore known as the Waffle Ho.
Not my own, but comedian Brian Regan complained in one of his acts about a truck for a roofing company he saw: “Fiedler’s Roofing Company.” His complaint, and I agree: if your name is Fiedler, and you start a roofing company, how can you not call it “Fiedler on the Roof”? How can you not?
You overestimate the literary *nous *of roofers. 
Yeah, I went there *once *during their boom when they opened up a shop nearby. Was expecting good eclairs, from the name, but alas… 
I admit to finding a pretty good sofa at Weekends Only (my friend worked there) and decent barware at Tuesday Morning, when I lived near STL.
I also used to have an account at Fifth Third Bank. The name threw me, but I asked the lady who did my paperwork what it was all about, and was satisfied.
Near me, there’s a huge RV dealership named **Camping World: RVs and More! ** that irrationally bothers me. More what?? Trucks that can carry campers? Camping equipment like tents? Parts for RVs? I will probably never find out. However, they have improved on the old name when they bought the company: Tom Raper RVs. And since Mr. Raper was apparently a hell of a guy, there are various things around town still named after him…:o
The company name is fine, until you get a load at the logo and feel rage boil inside of you:
My wife and I decided to start our own internet based business and thought up a product-appropriate name for ourselves, and snapped up the URL. not 6 months later, before we even began selling anything, we got a cease and desist letter from the lawyer of a company who thinks they own everything “smarty” that exists on the web.
Not having any actual customer base or goodwill associated with our current name, we just mashed up something that rolls smoothly off the tongue, changed our name, and told the Smarty ladies that they can go away now.
You have a problem with zero-origin counting? Obviously you’re not a tech geek.
Another thing that really ticks me off are companies with deceptive names. Coldwell Banker, I’m looking at you! (They are not a bank, nor do they sell mortgages. They are, in fact, a real estate company. I discovered this when I dropped by one of their offices to inquire about pre-qualifying for a home mortgage and the receptionist looked at me like I was the idiot.)
They also don’t sell refrigerators or air conditioners. The misleading swine!!1!
In fact they were founded over a century ago as a real estate sales company by a Mr. Coldwell and a Mr. Banker. Coldwell Banker - Wikipedia
Speaking of misleading names … Whatever you do, don’t try to fly Southwest Airlines in the northeast. They don’t go there. And if you do fly them to the southwest you’re stuck. They don’t fly back the other direction.
Similarly, there’s a Red Lobster in Colorado that is responsible for us calling the entire chain “Ed Lobster”.
There’s an assisted living facility for seniors with Alzheimer’s and dementia called “Autumn Leaves”.
It’s a very peaceful image, until you realize that it’s reminding us that all the patients are about to die.
Referring to the elder years as the autumn of life has a long literary tradition.
“Without it a waffle would turn out just awful.”
:pGotta love “Sesame Street”!
Maybe they considered it, and didn’t want to end up on threads like this one?
At least he wasn’t named Tom Rapist.
What’s a raper anyway? A rapier that’s put an eye out?
The ones I get are [del]creamy[/del]kremey. Cream filled or GTFO.
Ouch, that’s the rapiest rapier I’ve ever heard of.
I saw one yesterday that annoyed me. Driving north on Route 3 in Massachusetts, I passed a tech firm that has the effrontery to call itself “iRobot.” You can only hope the proprietors are paying a royalty to the Asimov estate.