# Can anyone determine whiat font is used in the PSE&G logo? **URL:** \ **Category:** Factual Questions\ **Created:** [April 21, 2011, 12:39pm UTC](https://boards.straightdope.com/t/can-anyone-determine-whiat-font-is-used-in-the-pse-g-logo/579217 "2011-04-21T12:39:13Z")\ **Posts on this page:** 12\ **Page:** 1
**Author:** ![MattProle](https://avatars.discourse-cdn.com/v4/letter/m/ed8c4c/32.png) [@MattProle](https://boards.straightdope.com/u/MattProle)\ **Post date:** [April 21, 2011, 12:39pm UTC](https://boards.straightdope.com/t/can-anyone-determine-whiat-font-is-used-in-the-pse-g-logo/579217/1 "2011-04-21T12:39:13Z")
I like the font used on the PSE&G logo very much, but I can’t seem to place the exact font used (I’m assuming it’s a standard font available on word). Anyone have better eye’s than I? Image of logo of interest: [http://hillsborough-nj.org/images/newsletter/pseg\_logo\_1.jpg](http://hillsborough-nj.org/images/newsletter/pseg_logo_1.jpg) Thanks all! ~ Prole ---
**Author:** ![Nars\_Glinley](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/nars_glinley/32/8177_2.png) [@Nars\_Glinley](https://boards.straightdope.com/u/Nars_Glinley)\ **Post date:** [April 21, 2011, 12:57pm UTC](https://boards.straightdope.com/t/can-anyone-determine-whiat-font-is-used-in-the-pse-g-logo/579217/2 "2011-04-21T12:57:58Z")
Bolded Times New Roman **PSEG** isn’t too far off. Or did you mean the other part of the logo? ---
**Author:** ![MattProle](https://avatars.discourse-cdn.com/v4/letter/m/ed8c4c/32.png) [@MattProle](https://boards.straightdope.com/u/MattProle)\ **Post date:** [April 21, 2011, 1:07pm UTC](https://boards.straightdope.com/t/can-anyone-determine-whiat-font-is-used-in-the-pse-g-logo/579217/3 "2011-04-21T13:07:43Z")
> [@Nars\_Glinley](#): > > Bolded Times New Roman **PSEG** isn’t too far off. Or did you mean the other part of the logo? Yeah, it is rather close, but I’m still holding out for exact. ---
**Author:** ![minor7flat5](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/minor7flat5/32/258_2.png) [@minor7flat5](https://boards.straightdope.com/u/minor7flat5)\ **Post date:** [April 21, 2011, 1:09pm UTC](https://boards.straightdope.com/t/can-anyone-determine-whiat-font-is-used-in-the-pse-g-logo/579217/4 "2011-04-21T13:09:17Z")
But that’s kind of like saying that Arial isn’t far off from Helvetica, when they are clearly distinguishable fonts (one diff: Arial has slanted tops on T’s and similar letters) In this case, the serifs on the ends of “S” and the top of the “G” don’t have a little dip to them like Times does. The G is flat on the bottom as well. It might appear similar, but the font is definitely not the same as Times New Roman. ---
**Author:** ![minor7flat5](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/minor7flat5/32/258_2.png) [@minor7flat5](https://boards.straightdope.com/u/minor7flat5)\ **Post date:** [April 21, 2011, 1:18pm UTC](https://boards.straightdope.com/t/can-anyone-determine-whiat-font-is-used-in-the-pse-g-logo/579217/5 "2011-04-21T13:18:09Z")
I gave the [Font Identifier](http://www.identifont.com/)a shot and came up with 30 or so near misses. Perhaps it is a custom font designed for this logo? The part I’m not finding is the flat top and bottom of the G. ---
**Author:** ![DivineComedienne](https://avatars.discourse-cdn.com/v4/letter/d/c67d28/32.png) [@DivineComedienne](https://boards.straightdope.com/u/DivineComedienne)\ **Post date:** [April 21, 2011, 1:52pm UTC](https://boards.straightdope.com/t/can-anyone-determine-whiat-font-is-used-in-the-pse-g-logo/579217/6 "2011-04-21T13:52:20Z")
Why not contact PSE&G’s marketing department and ask them? Or is trying to solve the mystery part of the fun? ---
**Author:** ![Mr\_Downtown](https://avatars.discourse-cdn.com/v4/letter/m/8e8cbc/32.png) [@Mr\_Downtown](https://boards.straightdope.com/u/Mr_Downtown)\ **Post date:** [April 21, 2011, 2:21pm UTC](https://boards.straightdope.com/t/can-anyone-determine-whiat-font-is-used-in-the-pse-g-logo/579217/7 "2011-04-21T14:21:55Z")
It’s common for wordmarks like this to use custom-designed or modified letterforms. To recreate them, I usually make the best guess I can and then tweak the outlines in Illustrator. For four characters, you could just draw them from scratch. It helps to have a feel for typography. The tagline appears to be a Baskerville italic, though it would take some trial and error to figure out which Baskerville. ---
**Author:** ![Keeve](https://avatars.discourse-cdn.com/v4/letter/k/f07891/32.png) [@Keeve](https://boards.straightdope.com/u/Keeve)\ **Post date:** [April 21, 2011, 2:58pm UTC](https://boards.straightdope.com/t/can-anyone-determine-whiat-font-is-used-in-the-pse-g-logo/579217/8 "2011-04-21T14:58:00Z")
> [@MattProle](#): > > Image of logo of interest: > [http://hillsborough-nj.org/images/newsletter/pseg\_logo\_1.jpg](http://hillsborough-nj.org/images/newsletter/pseg_logo_1.jpg) This is so bizarre. I have been a PSE&G customer for decades, and don’t recall ever seeing that logo before. I had totally expected to see the logo where the inside of the “E” is an ampersand, as shown [here](http://www.pseg.com/family/pseandg/tariffs/index.jsp). But then, poking around over there on their website, I am seeing your version more frequently than mine. What’s going on? ---
**Author:** ![macnut](https://avatars.discourse-cdn.com/v4/letter/m/a87d85/32.png) [@macnut](https://boards.straightdope.com/u/macnut)\ **Post date:** [April 21, 2011, 3:18pm UTC](https://boards.straightdope.com/t/can-anyone-determine-whiat-font-is-used-in-the-pse-g-logo/579217/9 "2011-04-21T15:18:28Z")
Looks like a modified poster bodoni. ---
**Author:** ![SanVito](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/sanvito/32/2805_2.png) [@SanVito](https://boards.straightdope.com/u/SanVito)\ **Post date:** [April 21, 2011, 3:38pm UTC](https://boards.straightdope.com/t/can-anyone-determine-whiat-font-is-used-in-the-pse-g-logo/579217/10 "2011-04-21T15:38:38Z")
By running it through [Whatthefont.com](http://Whatthefont.com), it draws a blank (well, not quite, it shows a number of possibles but [none of them are correct](http://new.myfonts.com/WhatTheFont/results?ch%5B0%5D=P&ch%5B1%5D=s&ch%5B2%5D=E&ch%5B3%5D=G&wtfserver=aws_wtf2&id=000242024da56bb1000a9ffb00007e45&glyphcount=4&imageid=0&x=109&y=37), the closest matches are Horsham Serial Medium and Lido STF Bold, which I doubt are free). Which would suggest to me that it’s been hand drawn or modified from whatever font the designer started with, something which is very common in logo design. (Qualification: I am a brand designer/typographer). ---
**Author:** ![yoyodyne](https://avatars.discourse-cdn.com/v4/letter/y/a9a28c/32.png) [@yoyodyne](https://boards.straightdope.com/u/yoyodyne)\ **Post date:** [April 21, 2011, 3:47pm UTC](https://boards.straightdope.com/t/can-anyone-determine-whiat-font-is-used-in-the-pse-g-logo/579217/11 "2011-04-21T15:47:14Z")
I asked. > [@](#): > > [FONT=Verdana]Hello: > > Thank you for contacting us. The font we use for our PSEG logo was custom made and is proprietary. Thus, we do not share it outside of the organization. > > PSEG Webmaster > [/FONT] ---
**Author:** ![MattProle](https://avatars.discourse-cdn.com/v4/letter/m/ed8c4c/32.png) [@MattProle](https://boards.straightdope.com/u/MattProle)\ **Post date:** [April 21, 2011, 9:23pm UTC](https://boards.straightdope.com/t/can-anyone-determine-whiat-font-is-used-in-the-pse-g-logo/579217/12 "2011-04-21T21:23:44Z")
> [@yoyodyne](#): > > I asked. Thank you so much,and also everyone else for their interest.