A lot stricter than the US by the sounds of it!
You guys must be getting ripped off big style by the companies who (contrary to MannyL’s slightly optimistic viewpoint) will most certainly be passing the cost of fraud onto the consumers in the long run. Not sure what the figures are regarding fraud in the UK and how much its been improved since we changed to PIN verification, will google that later,
Basically, since earlier on this year (Valentines day actually), you have had to use your PIN in the UK and all retailers were obliged to install the equipment to accept it. Although something i’m confused about is that we too have pay at pump facilities which do not require PIN input. Similarly, my local supermarket has a self-service checkout that does not require PIN when you pay by card. I’m not sure why they wouldn’t, i mean there’s no resaon you couldn’t input PIN to a keypad, the supermarket checkout even has a touch-screen so why no verification? Would be interested in where they stand if you deny the transaction was legitimate.
Before chip and PIN i’d say retailers always as a rule checked the signatures matched. i remember being asked to sign again or provide another card with a signature specimen if my scrawl didn’t look like a match.
This point takes us slightly off original topic here (as i was the OP i think it’s allowed!), but there’s been a few interesting points about being held liable for transactions you did not authorise on your card.
Basically the policy in the UK (as best i understand it) is that the credit card company are responsible for proving you made any transactions you dispute. As long as you have not disclosed your PIN to anyone then you can deny any transaction and are not liable (unless of course there’s CCTV footage of you using the card or something - which i guess most petrol stations have by default so maybe pay at pump is ok for that reason - or if it was an internet order delivered to your address etc).
When i found transactions on my credit card that weren’t mine i simply called up my CC company and they said, ‘ok then, we’ll credit you back’. No questions asked the first time. Second time i had to fill in a form and they sent me a new card number but still no question of me being liable. The situation was different with my bank account debit card for some reason though. When that was used without my knowledge i had to file a police report and give them a crime number before they would take action.
BTW - if anyone knows the answer to clairobscur’s question about why chips are necessary to implement PIN verification i’d be grateful. Was wondering about that too.
Thank for all the responses guys, curiousity almost satisfied