# Canadians! Find out what marketing wonks think of you ... **URL:** \ **Category:** In My Humble Opinion\ **Created:** [April 1, 2015, 9:55pm UTC](https://boards.straightdope.com/t/canadians-find-out-what-marketing-wonks-think-of-you/716547 "2015-04-01T21:55:31Z")\ **Posts on this page:** 15\ **Page:** 1
**Author:** ![Malthus](https://avatars.discourse-cdn.com/v4/letter/m/85f322/32.png) [@Malthus](https://boards.straightdope.com/u/Malthus)\ **Post date:** [April 1, 2015, 9:55pm UTC](https://boards.straightdope.com/t/canadians-find-out-what-marketing-wonks-think-of-you/716547/1 "2015-04-01T21:55:31Z")
… based on your postal code. This is a company that apparently sells this product to marketers, to target folks by classifying them based on where they live. They give a free sample where you put your postal code in, and it spits out a “segment” analysis. > **[PRIZM Postal Code Lookup Demo | Environics Analytics](https://prizm.environicsanalytics.com/)** > > The PRIZM Lookup identifies the dominant PRIZM lifestyle types for any Canadian residential postal code. Explore the 67 unique segments and who they are. Accurate or not? You decide. ---
**Author:** ![swampspruce](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/swampspruce/32/261_2.png) [@swampspruce](https://boards.straightdope.com/u/swampspruce)\ **Post date:** [April 1, 2015, 10:12pm UTC](https://boards.straightdope.com/t/canadians-find-out-what-marketing-wonks-think-of-you/716547/2 "2015-04-01T22:12:21Z")
Pretty damn close. Not exact, mind you but I’d give it a passing grade. ---
**Author:** ![Hari\_Seldon](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/hari_seldon/32/5173_2.png) [@Hari\_Seldon](https://boards.straightdope.com/u/Hari_Seldon)\ **Post date:** [April 1, 2015, 10:34pm UTC](https://boards.straightdope.com/t/canadians-find-out-what-marketing-wonks-think-of-you/716547/3 "2015-04-01T22:34:11Z")
Pretty close. Since I retired, my income hasn’t been up to the average, but before that it was close. ---
**Author:** ![suranyi](https://avatars.discourse-cdn.com/v4/letter/s/e36b37/32.png) [@suranyi](https://boards.straightdope.com/u/suranyi)\ **Post date:** [April 1, 2015, 11:26pm UTC](https://boards.straightdope.com/t/canadians-find-out-what-marketing-wonks-think-of-you/716547/4 "2015-04-01T23:26:58Z")
It worked great for the neighborhood I used to live in in Montreal. BTW, there’s a similar site (which I can’t recall the address right at the moment) for U.S. zip codes. ---
**Author:** ![corvidae](https://avatars.discourse-cdn.com/v4/letter/c/898d66/32.png) [@corvidae](https://boards.straightdope.com/u/corvidae)\ **Post date:** [April 2, 2015, 2:24am UTC](https://boards.straightdope.com/t/canadians-find-out-what-marketing-wonks-think-of-you/716547/5 "2015-04-02T02:24:12Z")
Pretty accurate for my neighbourhood! ---
**Author:** ![FluffyBob](https://avatars.discourse-cdn.com/v4/letter/f/ecb155/32.png) [@FluffyBob](https://boards.straightdope.com/u/FluffyBob)\ **Post date:** [April 2, 2015, 2:41am UTC](https://boards.straightdope.com/t/canadians-find-out-what-marketing-wonks-think-of-you/716547/6 "2015-04-02T02:41:46Z")
Somewhat off. Confuses my street with townhouses a few blocks away. Weird neighbourhood though; combination of rental properties and pretty expensive renovated/infilled inner city homes. I can see how they got it wrong. ---
**Author:** ![Malthus](https://avatars.discourse-cdn.com/v4/letter/m/85f322/32.png) [@Malthus](https://boards.straightdope.com/u/Malthus)\ **Post date:** [April 2, 2015, 1:37pm UTC](https://boards.straightdope.com/t/canadians-find-out-what-marketing-wonks-think-of-you/716547/7 "2015-04-02T13:37:01Z")
Heh, looked my parents up, it got them exactly right. Edit: moreso than for me. ---
**Author:** ![robert\_columbia](https://avatars.discourse-cdn.com/v4/letter/r/e79b87/32.png) [@robert\_columbia](https://boards.straightdope.com/u/robert_columbia)\ **Post date:** [April 2, 2015, 2:05pm UTC](https://boards.straightdope.com/t/canadians-find-out-what-marketing-wonks-think-of-you/716547/8 "2015-04-02T14:05:21Z")
> [@suranyi](#): > > … > BTW, there’s a similar site (which I can’t recall the address right at the moment) for U.S. zip codes. [http://www.claritas.com/MyBestSegments/Default.jsp?ID=20](http://www.claritas.com/MyBestSegments/Default.jsp?ID=20) ---
**Author:** ![Cyros](https://avatars.discourse-cdn.com/v4/letter/c/a698b9/32.png) [@Cyros](https://boards.straightdope.com/u/Cyros)\ **Post date:** [April 2, 2015, 2:30pm UTC](https://boards.straightdope.com/t/canadians-find-out-what-marketing-wonks-think-of-you/716547/9 "2015-04-02T14:30:17Z")
Judging from my neighbours I think that it is overestimating the household income by $40,000 or so but other than that I think the demographics are pretty close. ---
**Author:** ![Soylent\_Juicy](https://avatars.discourse-cdn.com/v4/letter/s/82dd89/32.png) [@Soylent\_Juicy](https://boards.straightdope.com/u/Soylent_Juicy)\ **Post date:** [April 2, 2015, 3:05pm UTC](https://boards.straightdope.com/t/canadians-find-out-what-marketing-wonks-think-of-you/716547/10 "2015-04-02T15:05:21Z")
It says my neighbourhood is “concentrated in Alberta and The Prairies”, which is about 2 provinces away from where I am. It also makes us sound like a bunch of rednecks. Looked up my parent’s retirement community address - demographic was spot on (“baby boomers”), but apparently these residents enjoy expressing their opinions on technology (they feel it is passing them by) and capital punishment (which they support.) So I’m taking this site with a few grains of salt as being tongue-in-cheek. ---
**Author:** ![keeganst94](https://avatars.discourse-cdn.com/v4/letter/k/a6a055/32.png) [@keeganst94](https://boards.straightdope.com/u/keeganst94)\ **Post date:** [April 3, 2015, 3:24am UTC](https://boards.straightdope.com/t/canadians-find-out-what-marketing-wonks-think-of-you/716547/11 "2015-04-03T03:24:56Z")
Not even close. It says the neighborhood is mainly made up of poorer young people and single-parent families. In reality it’s mostly made up of middle-to-high income middle-aged and retired people. I think it’s confusing the area with another a few klicks away. ---
**Author:** ![hogarth](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/hogarth/32/1773_2.png) [@hogarth](https://boards.straightdope.com/u/hogarth)\ **Post date:** [April 3, 2015, 5:44am UTC](https://boards.straightdope.com/t/canadians-find-out-what-marketing-wonks-think-of-you/716547/12 "2015-04-03T05:44:56Z")
“Asian Sophisticates” – sounds about right. ---
**Author:** ![thelurkinghorror](https://avatars.discourse-cdn.com/v4/letter/t/7c8e57/32.png) [@thelurkinghorror](https://boards.straightdope.com/u/thelurkinghorror)\ **Post date:** [April 3, 2015, 8:03am UTC](https://boards.straightdope.com/t/canadians-find-out-what-marketing-wonks-think-of-you/716547/13 "2015-04-03T08:03:38Z")
I put in the only Canadian postal code I know, and they say “is not listed as a residential postal code.” ☹ H0H 0H0 sounds like an untapped market. ---
**Author:** ![Muffin](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/muffin/32/4341_2.png) [@Muffin](https://boards.straightdope.com/u/Muffin)\ **Post date:** [April 3, 2015, 9:49am UTC](https://boards.straightdope.com/t/canadians-find-out-what-marketing-wonks-think-of-you/716547/14 "2015-04-03T09:49:52Z")
Nailed my neighbourhood. ---
**Author:** ![Kenm](https://avatars.discourse-cdn.com/v4/letter/k/bc79bd/32.png) [@Kenm](https://boards.straightdope.com/u/Kenm)\ **Post date:** [April 3, 2015, 3:36pm UTC](https://boards.straightdope.com/t/canadians-find-out-what-marketing-wonks-think-of-you/716547/15 "2015-04-03T15:36:14Z")
Completely bogus.