# Capitalist brainwashing for the win, or: How many logos can you guess in the Retail Alphabet Game? **URL:** \ **Category:** The Game Room\ **Created:** [October 26, 2009, 10:13pm UTC](https://boards.straightdope.com/t/capitalist-brainwashing-for-the-win-or-how-many-logos-can-you-guess-in-the-retail-alphabet-game/515229 "2009-10-26T22:13:57Z")\ **Posts on this page:** 20\ **Page:** 2
**Author:** ![Wheelz](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wheelz/32/5718_2.png) [@Wheelz](https://boards.straightdope.com/u/Wheelz)\ **Post date:** [October 26, 2009, 11:52pm UTC](https://boards.straightdope.com/t/capitalist-brainwashing-for-the-win-or-how-many-logos-can-you-guess-in-the-retail-alphabet-game/515229/21 "2009-10-26T23:52:24Z")
I got S! Saks Fifth Avenue ---
**Author:** ![Omniscient](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/omniscient/32/3290_2.png) [@Omniscient](https://boards.straightdope.com/u/Omniscient)\ **Post date:** [October 26, 2009, 11:56pm UTC](https://boards.straightdope.com/t/capitalist-brainwashing-for-the-win-or-how-many-logos-can-you-guess-in-the-retail-alphabet-game/515229/22 "2009-10-26T23:56:54Z")
> [@Wheelz](#): > > I got S! > > Saks Fifth Avenue Nice. I knew it’d be an easy one! ---
**Author:** ![pulykamell](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pulykamell/32/3166_2.png) [@pulykamell](https://boards.straightdope.com/u/pulykamell)\ **Post date:** [October 27, 2009, 12:04am UTC](https://boards.straightdope.com/t/capitalist-brainwashing-for-the-win-or-how-many-logos-can-you-guess-in-the-retail-alphabet-game/515229/23 "2009-10-27T00:04:59Z")
X is … Pixar ---
**Author:** ![Omniscient](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/omniscient/32/3290_2.png) [@Omniscient](https://boards.straightdope.com/u/Omniscient)\ **Post date:** [October 27, 2009, 12:07am UTC](https://boards.straightdope.com/t/capitalist-brainwashing-for-the-win-or-how-many-logos-can-you-guess-in-the-retail-alphabet-game/515229/24 "2009-10-27T00:07:17Z")
> [@pulykamell](#): > > X is … > > Pixar Wow, was totally barking up the wrong tree there. I though for sure it would be a electronics or tech company. ---
**Author:** ![mswas](https://avatars.discourse-cdn.com/v4/letter/m/e99b99/32.png) [@mswas](https://boards.straightdope.com/u/mswas)\ **Post date:** [October 27, 2009, 12:13am UTC](https://boards.straightdope.com/t/capitalist-brainwashing-for-the-win-or-how-many-logos-can-you-guess-in-the-retail-alphabet-game/515229/25 "2009-10-27T00:13:07Z")
I got 10 of them. ---
**Author:** ![Reply](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/reply/32/15952_2.png) [@Reply](https://boards.straightdope.com/u/Reply)\ **Post date:** [October 27, 2009, 12:15am UTC](https://boards.straightdope.com/t/capitalist-brainwashing-for-the-win-or-how-many-logos-can-you-guess-in-the-retail-alphabet-game/515229/26 "2009-10-27T00:15:51Z")
> [@Omniscient](#): > > Wow, was totally barking up the wrong tree there. I though for sure it would be a electronics or tech company. Well, Pixar is both. Sort of. ---
**Author:** ![pulykamell](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pulykamell/32/3166_2.png) [@pulykamell](https://boards.straightdope.com/u/pulykamell)\ **Post date:** [October 27, 2009, 12:23am UTC](https://boards.straightdope.com/t/capitalist-brainwashing-for-the-win-or-how-many-logos-can-you-guess-in-the-retail-alphabet-game/515229/27 "2009-10-27T00:23:02Z")
Well, I broke down and cheated and found the answers, and I’m just embarrassed that I couldn’t get “Z,” now that I see the answer, because I partake in one of that company’s products almost every day. ---
**Author:** ![Omniscient](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/omniscient/32/3290_2.png) [@Omniscient](https://boards.straightdope.com/u/Omniscient)\ **Post date:** [October 27, 2009, 12:31am UTC](https://boards.straightdope.com/t/capitalist-brainwashing-for-the-win-or-how-many-logos-can-you-guess-in-the-retail-alphabet-game/515229/28 "2009-10-27T00:31:13Z")
> [@pulykamell](#): > > Well, I broke down and cheated and found the answers, and I’m just embarrassed that I couldn’t get “Z,” now that I see the answer, because I partake in one of that company’s products almost every day. **Reply** is now on my shit list, this is going to consume my fucking night. Grrr. That Z is really tickling a memory and I just can’t figure it out. ---
**Author:** ![Starving\_Artist](https://avatars.discourse-cdn.com/v4/letter/s/aeb1de/32.png) [@Starving\_Artist](https://boards.straightdope.com/u/Starving_Artist)\ **Post date:** [October 27, 2009, 12:37am UTC](https://boards.straightdope.com/t/capitalist-brainwashing-for-the-win-or-how-many-logos-can-you-guess-in-the-retail-alphabet-game/515229/29 "2009-10-27T00:37:08Z")
I’m guessing O is PLAYBOY ---
**Author:** ![Omniscient](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/omniscient/32/3290_2.png) [@Omniscient](https://boards.straightdope.com/u/Omniscient)\ **Post date:** [October 27, 2009, 12:39am UTC](https://boards.straightdope.com/t/capitalist-brainwashing-for-the-win-or-how-many-logos-can-you-guess-in-the-retail-alphabet-game/515229/30 "2009-10-27T00:39:51Z")
> [@Starving\_Artist](#): > > I’m guessing O is > > PLAYBOY Nope. ---
**Author:** ![Wheelz](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wheelz/32/5718_2.png) [@Wheelz](https://boards.straightdope.com/u/Wheelz)\ **Post date:** [October 27, 2009, 12:41am UTC](https://boards.straightdope.com/t/capitalist-brainwashing-for-the-win-or-how-many-logos-can-you-guess-in-the-retail-alphabet-game/515229/31 "2009-10-27T00:41:06Z")
> [@Starving\_Artist](#): > > I’m guessing O is > > PLAYBOY It is a similar font, but nope. I’m guessing the orange color is a clue. (but it isn’t Hooters either) ---
**Author:** ![Omniscient](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/omniscient/32/3290_2.png) [@Omniscient](https://boards.straightdope.com/u/Omniscient)\ **Post date:** [October 27, 2009, 12:43am UTC](https://boards.straightdope.com/t/capitalist-brainwashing-for-the-win-or-how-many-logos-can-you-guess-in-the-retail-alphabet-game/515229/32 "2009-10-27T00:43:38Z")
> [@Wheelz](#): > > It is a similar font, but nope. > I’m guessing the orange color is a clue. (but it isn’t Hooters either) I was thinking Hooters or Home Depot, both strikes. ---
**Author:** ![Omniscient](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/omniscient/32/3290_2.png) [@Omniscient](https://boards.straightdope.com/u/Omniscient)\ **Post date:** [October 27, 2009, 12:45am UTC](https://boards.straightdope.com/t/capitalist-brainwashing-for-the-win-or-how-many-logos-can-you-guess-in-the-retail-alphabet-game/515229/33 "2009-10-27T00:45:37Z")
Is that N dark brown? Maroon? Is that a hint? ---
**Author:** ![Omniscient](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/omniscient/32/3290_2.png) [@Omniscient](https://boards.straightdope.com/u/Omniscient)\ **Post date:** [October 27, 2009, 1:25am UTC](https://boards.straightdope.com/t/capitalist-brainwashing-for-the-win-or-how-many-logos-can-you-guess-in-the-retail-alphabet-game/515229/34 "2009-10-27T01:25:16Z")
Finally gave up and decided to cheat. So depressing. I might have figured out the Z eventually and I knew the A was a common grocery item that I’d have tracked down with some detective work. The O is a total cheat though. There’s no way anyone should be expected to get that one, there’s nothing indicative about that font and the color is totally meaningless. Bad choice for a puzzle! The N is a bit of a cheat too since the image they used is a bad one with poor color clarity and it’s rotated away from it’s normal orientation. Boo! ---
**Author:** ![pulykamell](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pulykamell/32/3166_2.png) [@pulykamell](https://boards.straightdope.com/u/pulykamell)\ **Post date:** [October 27, 2009, 1:30am UTC](https://boards.straightdope.com/t/capitalist-brainwashing-for-the-win-or-how-many-logos-can-you-guess-in-the-retail-alphabet-game/515229/35 "2009-10-27T01:30:42Z")
> [@Omniscient](#): > > Finally gave up and decided to cheat. So depressing. I might have figured out the Z eventually and I knew the A was a common grocery item that I’d have tracked down with some detective work. The O is a total cheat though. There’s no way anyone should be expected to get that one, there’s nothing indicative about that font and the color is totally meaningless. Bad choice for a puzzle! The N is a bit of a cheat too since the image they used is a bad one with poor color clarity and it’s rotated away from it’s normal orientation. Boo! Yeah, the “O” sucks. ---
**Author:** ![Reply](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/reply/32/15952_2.png) [@Reply](https://boards.straightdope.com/u/Reply)\ **Post date:** [October 27, 2009, 1:33am UTC](https://boards.straightdope.com/t/capitalist-brainwashing-for-the-win-or-how-many-logos-can-you-guess-in-the-retail-alphabet-game/515229/36 "2009-10-27T01:33:09Z")
> [@Omniscient](#): > > Finally gave up and decided to cheat. So depressing. I might have figured out the Z eventually and I knew the A was a common grocery item that I’d have tracked down with some detective work. The O is a total cheat though. There’s no way anyone should be expected to get that one, there’s nothing indicative about that font and the color is totally meaningless. Bad choice for a puzzle! The N is a bit of a cheat too since the image they used is a bad one with poor color clarity and it’s rotated away from it’s normal orientation. Boo! Yeah, the O was dumb. The N is stupid too… I actually found the logo (before I cheated), compared it to the puzzle and didn’t bother trying it. (“Nah, it can’t be that… the orientation’s all wrong…”) ---
**Author:** ![Omniscient](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/omniscient/32/3290_2.png) [@Omniscient](https://boards.straightdope.com/u/Omniscient)\ **Post date:** [October 27, 2009, 1:39am UTC](https://boards.straightdope.com/t/capitalist-brainwashing-for-the-win-or-how-many-logos-can-you-guess-in-the-retail-alphabet-game/515229/37 "2009-10-27T01:39:07Z")
> [@Reply](#): > > Yeah, the O was dumb. > > The N is stupid too… I actually found the logo (before I cheated), compared it to the puzzle and didn’t bother trying it. (“Nah, it can’t be that… the orientation’s all wrong…”) Supposed to be on a black field too, at least on my PC it doesn’t look anything like black. The S is a little suspect too because of the way it’s used in practice and that it’s been modified in the last 18 months or so. ---
**Author:** ![ragerdude](https://avatars.discourse-cdn.com/v4/letter/r/d07c76/32.png) [@ragerdude](https://boards.straightdope.com/u/ragerdude)\ **Post date:** [October 27, 2009, 4:05am UTC](https://boards.straightdope.com/t/capitalist-brainwashing-for-the-win-or-how-many-logos-can-you-guess-in-the-retail-alphabet-game/515229/38 "2009-10-27T04:05:27Z")
What is the O and the N? Tell us! ---
**Author:** ![Omniscient](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/omniscient/32/3290_2.png) [@Omniscient](https://boards.straightdope.com/u/Omniscient)\ **Post date:** [October 27, 2009, 5:05am UTC](https://boards.straightdope.com/t/capitalist-brainwashing-for-the-win-or-how-many-logos-can-you-guess-in-the-retail-alphabet-game/515229/39 "2009-10-27T05:05:09Z")
> [@ragerdude](#): > > What is the O and the N? Tell us! O is Fox N is Ben and Jerry’s ---
**Author:** ![Starving\_Artist](https://avatars.discourse-cdn.com/v4/letter/s/aeb1de/32.png) [@Starving\_Artist](https://boards.straightdope.com/u/Starving_Artist)\ **Post date:** [October 27, 2009, 5:16am UTC](https://boards.straightdope.com/t/capitalist-brainwashing-for-the-win-or-how-many-logos-can-you-guess-in-the-retail-alphabet-game/515229/40 "2009-10-27T05:16:26Z")
> [@Omniscient](#): > > O is > > Fox :smack: I only see that logo a dozen times a day. 😛 [Previous page](https://boards.straightdope.com/t/capitalist-brainwashing-for-the-win-or-how-many-logos-can-you-guess-in-the-retail-alphabet-game/515229.md?page=1) [Next page](https://boards.straightdope.com/t/capitalist-brainwashing-for-the-win-or-how-many-logos-can-you-guess-in-the-retail-alphabet-game/515229.md?page=3)