# Carl's Jr. needs to fire their advertising agency. **URL:** \ **Category:** The BBQ Pit\ **Created:** [June 2, 2002, 7:06pm UTC](https://boards.straightdope.com/t/carls-jr-needs-to-fire-their-advertising-agency/112031 "2002-06-02T19:06:20Z")\ **Posts on this page:** 20\ **Page:** 2
**Author:** ![SPOOFE](https://avatars.discourse-cdn.com/v4/letter/s/c5a1d2/32.png) [@SPOOFE](https://boards.straightdope.com/u/SPOOFE)\ **Post date:** [June 3, 2002, 8:06am UTC](https://boards.straightdope.com/t/carls-jr-needs-to-fire-their-advertising-agency/112031/21 "2002-06-03T08:06:05Z")
> [@](#): > > But when get the urge for a burger, I go for In ‘n’ Out. That’s usually my preference, but oftentimes my desire for mass overrides my desire for quality… and you can get more food at Carl’s or Jack for your buck. ---
**Author:** ![Phlip](https://avatars.discourse-cdn.com/v4/letter/p/ed8c4c/32.png) [@Phlip](https://boards.straightdope.com/u/Phlip)\ **Post date:** [June 3, 2002, 11:46am UTC](https://boards.straightdope.com/t/carls-jr-needs-to-fire-their-advertising-agency/112031/22 "2002-06-03T11:46:10Z")
> [@](#): > > \*Originally posted by USCDiver \* > \*\*While in Palm Springs a couple of months ago, I realized that what ya’ll call Carl’s Jr is the same restaurant called Hardee’s on the East Coast. So maybe the original was some guy named Carl Hardee. \*\* I would just like to argue this here for a second. Carls Junior and Hardees are owned by the same company, and Carls Junior moved into the majority of vacated Hardees restaurants in America, but they are NOT the same restaurant. Carls Junior serves MUCH better fries and burgers than Hardees EVER did. I ate hardees for like 10 fucking years straight because it was the closest FF joint to my house, then it turned into a Carls Junior and now I eat that shit all the time. Trust me, they are NOT the same. Not even close. As far as CJ adverts go, I want to fucking blast every one of those “Dont bother me Im eating” cocksuckers int he face with a sawed off everytime I see those commercials. Who the FUCK decided that it was appetizing to turn up the gain on someone chewing there fucking food!! Fuck! I hate hearing my wife eat carrots and I have to listen to this shit! FUCK! ---
**Author:** ![Phlip](https://avatars.discourse-cdn.com/v4/letter/p/ed8c4c/32.png) [@Phlip](https://boards.straightdope.com/u/Phlip)\ **Post date:** [June 3, 2002, 11:49am UTC](https://boards.straightdope.com/t/carls-jr-needs-to-fire-their-advertising-agency/112031/23 "2002-06-03T11:49:05Z")
Dont forget the year long “Are you eating your cheesepaper?” campaign too. That was a real winner. FUCK! ---
**Author:** ![GuanoLad](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/guanolad/32/42_2.png) [@GuanoLad](https://boards.straightdope.com/u/GuanoLad)\ **Post date:** [June 3, 2002, 12:24pm UTC](https://boards.straightdope.com/t/carls-jr-needs-to-fire-their-advertising-agency/112031/24 "2002-06-03T12:24:42Z")
> [@](#): > > \*Originally posted by SisterCoyote \* > \*\*BTW, they call it the “Six-Dollar burger” because they claim it’s the same one you’d pay $5.99 for at, say, TGI Friday’s. > > Which is baloney, but, hey. \*\* Who’d pay $6 for a burger with baloney in it? _B-dum tish_ Thank you very much! I’ll be here all week. Try the veal! ---
**Author:** ![ApeHead](https://avatars.discourse-cdn.com/v4/letter/a/977dab/32.png) [@ApeHead](https://boards.straightdope.com/u/ApeHead)\ **Post date:** [June 3, 2002, 1:12pm UTC](https://boards.straightdope.com/t/carls-jr-needs-to-fire-their-advertising-agency/112031/25 "2002-06-03T13:12:59Z")
> [@](#): > > \*Originally posted by SPOOFE \* > \*\*Ah, Carl’s Jr… the haven for people like me who actually enjoy being able to eat lunch for two bucks. And the food is great. > > Personally, I’ve always considered people who got disgusted at the “If it doesn’t get all over the place” ads to be a bit too sensitive. Hey! Ever watch someone eat?!? \*\* You’re right. I suppose I am too sensitive and must spend my money elsewhere. Those advertising wizards sure know their business!!! 🙂 ---
**Author:** ![MovieMogul](https://avatars.discourse-cdn.com/v4/letter/m/f08c70/32.png) [@MovieMogul](https://boards.straightdope.com/u/MovieMogul)\ **Post date:** [June 3, 2002, 1:23pm UTC](https://boards.straightdope.com/t/carls-jr-needs-to-fire-their-advertising-agency/112031/26 "2002-06-03T13:23:34Z")
I have to admit that this campaign is extremely stupid, but it’s better than the last one, which was simply gross. ---
**Author:** ![Ruffian](https://avatars.discourse-cdn.com/v4/letter/r/71e660/32.png) [@Ruffian](https://boards.straightdope.com/u/Ruffian)\ **Post date:** [June 3, 2002, 1:31pm UTC](https://boards.straightdope.com/t/carls-jr-needs-to-fire-their-advertising-agency/112031/27 "2002-06-03T13:31:56Z")
> [@](#): > > Personally, I’ve always considered people who got disgusted at the “If it doesn’t get all over the place” ads to be a bit too sensitive. Hey! Ever watch someone eat?!? Sure I’ve seen people eat. Every day, in fact. BUT…never has it been the case (nor necessary) to have a bleedin’ _microphone practically in their mouth_ so we can hear every crunch, slurp, swallow, squish…GAH! Icky icky icky! [sub]good food, but haven’t been able to stomach going in years[/sub] ---
**Author:** ![Sauron](https://avatars.discourse-cdn.com/v4/letter/s/ce7236/32.png) [@Sauron](https://boards.straightdope.com/u/Sauron)\ **Post date:** [June 3, 2002, 1:32pm UTC](https://boards.straightdope.com/t/carls-jr-needs-to-fire-their-advertising-agency/112031/28 "2002-06-03T13:32:36Z")
Since 1997, when Carl’s acquired the Hardee’s chain, Hardee’s has been in a steady tailspin. Several Hardee’s around here (Birmingham, Alabama) have closed, and I gotta tell you, if you can’t sell fast food in Alabama, you’ve got a problem. ---
**Author:** ![SirRay](https://avatars.discourse-cdn.com/v4/letter/s/cc9497/32.png) [@SirRay](https://boards.straightdope.com/u/SirRay)\ **Post date:** [June 3, 2002, 1:33pm UTC](https://boards.straightdope.com/t/carls-jr-needs-to-fire-their-advertising-agency/112031/29 "2002-06-03T13:33:29Z")
I don’t care what the ads are like, just bring Carl Jrs, Whattaburger, In n’ Out, Jacks (redux), and anyone else here to NY! All we got left around here are McDonalds, Burger Thing, Wendys, with a handful of Checkers and 3 Roy Rogers thrown in. Help! ---
**Author:** ![SisterCoyote](https://avatars.discourse-cdn.com/v4/letter/s/958977/32.png) [@SisterCoyote](https://boards.straightdope.com/u/SisterCoyote)\ **Post date:** [June 3, 2002, 10:33pm UTC](https://boards.straightdope.com/t/carls-jr-needs-to-fire-their-advertising-agency/112031/30 "2002-06-03T22:33:35Z")
Mmm, Whattaburger. And I can’t stand In’N’Out. They have the nastiest flesh anywhere - I eat my burgers more or less naked (cheese only, thanks), and I’d rather have a nice beefy burger than their thin, not-really-a-patty any day. And all of you with sick minds out there can just bite me. ---
**Author:** ![Tretiak](https://avatars.discourse-cdn.com/v4/letter/t/a88e57/32.png) [@Tretiak](https://boards.straightdope.com/u/Tretiak)\ **Post date:** [June 3, 2002, 10:46pm UTC](https://boards.straightdope.com/t/carls-jr-needs-to-fire-their-advertising-agency/112031/31 "2002-06-03T22:46:10Z")
> [@](#): > > \*Originally posted by SisterCoyote \* > \*\* > And all of you with sick minds out there can just bite me. \*\* Who’s the one with the sick mind here? ---
**Author:** ![Winnowill](https://avatars.discourse-cdn.com/v4/letter/w/4491bb/32.png) [@Winnowill](https://boards.straightdope.com/u/Winnowill)\ **Post date:** [June 4, 2002, 6:38pm UTC](https://boards.straightdope.com/t/carls-jr-needs-to-fire-their-advertising-agency/112031/32 "2002-06-04T18:38:34Z")
There are a few chains I won’t eat at, and Carl’s Jr is one of them. Partly for the ads, but mostly because I don’t care for their food. If I wanted that much ketchup, I wouldn’t have asked for a burger. I don’t care for Whattaburger, either. And I really don’t get the In ‘N’ Out mystique. Yeah, it’s a burger. It’s okay. It’s not GREAT. My fast food of choice is Jack in the Box, which I first tried because I liked their commercials so much. Ultimate Cheeseburger - yum! ---
**Author:** ![musicguy](https://avatars.discourse-cdn.com/v4/letter/m/7ba0ec/32.png) [@musicguy](https://boards.straightdope.com/u/musicguy)\ **Post date:** [June 4, 2002, 6:53pm UTC](https://boards.straightdope.com/t/carls-jr-needs-to-fire-their-advertising-agency/112031/33 "2002-06-04T18:53:50Z")
Personally, I don’t find Carl’s to be that inexpensive. Yeah, they usually have a nasty 99 Cent item or two on the menu but if you want the good stuff, you will pay well over $5 for a combo meal. By comparison, an In-n-Out double-double meal is like $4.25. Oh, and the “If it doesn’t get all over the place” ads made me sick too. No, I don’t want so much goopy shit on my burger that it gets all over the place. Just like when I order a burger with no mustard, that doesn’t mean double the ketchup. ---
**Author:** ![Rilchiam](https://avatars.discourse-cdn.com/v4/letter/r/2bfe46/32.png) [@Rilchiam](https://boards.straightdope.com/u/Rilchiam)\ **Post date:** [June 8, 2002, 12:45pm UTC](https://boards.straightdope.com/t/carls-jr-needs-to-fire-their-advertising-agency/112031/34 "2002-06-08T12:45:09Z")
> [@](#): > > \*Originally posted by DesertGeezer \* > \*\*Is it true that if you go into a Carl’s Jr and holler “Whoa!” that anybody who just started swallowing will choke? 😃 > \*\* I don’t get it. > [@](#): > > \*Originally posted by Number Six \* > \*\*The Carl’s Jr. ads are the opposite of the Jack in the Box ads, which are consistently some of the most entertaining on television. \*\* Ha! I **loved** the “all over the place” campaign. Carl’s Jr., man: burgers you can **hear**. The minute I see those images and hear those sounds, my mouth starts watering, my heartburn kicks in, and I can see myself, sitting across from Mr. Rilch and his Double Western, sinking my teeth into a Famous Star dripping with ketchup and thick with pickles, while the fries settle down to that degree where they’re cool enough that they won’t burn you, but still warm enough to be pliable… Ahem. But I **despise** “Jack”! There’s just something so creepy about a guy who has such a suave voice but can’t change his facial expressions! Reminds me of Al Gore. ---
**Author:** ![grendel72](https://avatars.discourse-cdn.com/v4/letter/g/91b2a8/32.png) [@grendel72](https://boards.straightdope.com/u/grendel72)\ **Post date:** [June 8, 2002, 2:23pm UTC](https://boards.straightdope.com/t/carls-jr-needs-to-fire-their-advertising-agency/112031/35 "2002-06-08T14:23:02Z")
> [@](#): > > \*Originally posted by Rilchiam \* > \*\* > > I don’t get it. > > \*\* “Don’t bother me, I’m eating.” Personally I would expect the patrons to growl like dogs do when you get too close to the dinner bowl. ---
**Author:** ![Coldfire](https://avatars.discourse-cdn.com/v4/letter/c/a587f6/32.png) [@Coldfire](https://boards.straightdope.com/u/Coldfire)\ **Post date:** [June 8, 2002, 3:47pm UTC](https://boards.straightdope.com/t/carls-jr-needs-to-fire-their-advertising-agency/112031/36 "2002-06-08T15:47:42Z")
> [@](#): > > \*Originally posted by Number Six \* > **The Carl’s Jr. ads are the opposite of the Jack in the Box ads, which are consistently some of the most entertaining on television.** OK. Time to put on the flame-proof suit here. I’m a foreigner, as you know. For personal reasons, I do visit California frequently (hi **Heloise**! :D). I’ve seen one Jack in the Box ad that just… I don’t know. It’s the super-patriotic one. The one that ends in: _“And remember: this is still the best darn country on earth!”_ Question time: are there any Americans who, like me, see that commercial and think: **Get a fucking grip! You’re selling _burgers_, shitheads! What the hell is your damage?** I mean, it’s _so_ over the top to me. Of course, I understand _why_ my US patriotism-meter may be a tad different from an American citizen’s, especially right now. But STILL. I’m just wondering what youse guys think of it. Is this annoying to some Americans too? ---
**Author:** ![Neurotik](https://avatars.discourse-cdn.com/v4/letter/n/91b2a8/32.png) [@Neurotik](https://boards.straightdope.com/u/Neurotik)\ **Post date:** [June 8, 2002, 3:52pm UTC](https://boards.straightdope.com/t/carls-jr-needs-to-fire-their-advertising-agency/112031/37 "2002-06-08T15:52:39Z")
Hahaha…no, we think it’s funny. It IS over the top. It’s SUPPOSED to be over the top. That’s why it’s funny. They’re only selling burgers, but the commercials are, with tongue firmly planted in cheek, trying to make it seem more important. Funny. See? Freakin’ furriners…I guess American humor is too sophisticated for them. USA! USA! USA! USA! :rolleyes: ---
**Author:** ![Neurotik](https://avatars.discourse-cdn.com/v4/letter/n/91b2a8/32.png) [@Neurotik](https://boards.straightdope.com/u/Neurotik)\ **Post date:** [June 8, 2002, 3:55pm UTC](https://boards.straightdope.com/t/carls-jr-needs-to-fire-their-advertising-agency/112031/38 "2002-06-08T15:55:02Z")
oops…that :rolleyes: was supposed to be a 😛 ---
**Author:** ![Coldfire](https://avatars.discourse-cdn.com/v4/letter/c/a587f6/32.png) [@Coldfire](https://boards.straightdope.com/u/Coldfire)\ **Post date:** [June 8, 2002, 3:59pm UTC](https://boards.straightdope.com/t/carls-jr-needs-to-fire-their-advertising-agency/112031/39 "2002-06-08T15:59:27Z")
I did allow for the possibility that I was missing something, like the sort of humour you describe. Would that become more apparent by watching more JitB commercials? I’ve only seen this one. Just to be clear: no offense was intended, of course. ---
**Author:** ![Neurotik](https://avatars.discourse-cdn.com/v4/letter/n/91b2a8/32.png) [@Neurotik](https://boards.straightdope.com/u/Neurotik)\ **Post date:** [June 8, 2002, 4:42pm UTC](https://boards.straightdope.com/t/carls-jr-needs-to-fire-their-advertising-agency/112031/40 "2002-06-08T16:42:38Z")
No, I know you weren’t trying to offend anyone. I’m just giving you a hard time. But yeah, Jack in the Box commercials tend to be over the top. One of them ends with Jack stating (a la Apocalypse Now) “I love the smell of mayonnaise in the morning.” They also had one that has Satan calling up Jack accusing of him of lying about the not making the burgers until you order it thing…and there are people being thrown into a lake of fire in the background. Good stuff. [Previous page](https://boards.straightdope.com/t/carls-jr-needs-to-fire-their-advertising-agency/112031.md?page=1)