# Carl's Jr. strikes again

**URL:** <https://boards.straightdope.com/t/carls-jr-strikes-again/439715>\
**Category:** Cafe Society\
**Created:** [March 1, 2008, 5:15am UTC](https://boards.straightdope.com/t/carls-jr-strikes-again/439715 "2008-03-01T05:15:26Z")\
**Posts on this page:** 20\
**Page:** 3

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**Author:** ![Pine\_Fresh\_Scent](https://avatars.discourse-cdn.com/v4/letter/p/43a26b/32.png) [@Pine\_Fresh\_Scent](https://boards.straightdope.com/u/Pine_Fresh_Scent)\
**Post date:** [March 2, 2008, 6:30am UTC](https://boards.straightdope.com/t/carls-jr-strikes-again/439715/41 "2008-03-02T06:30:01Z")

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off :smack:

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**Author:** ![LurkMeister](https://avatars.discourse-cdn.com/v4/letter/l/3da27b/32.png) [@LurkMeister](https://boards.straightdope.com/u/LurkMeister)\
**Post date:** [March 2, 2008, 6:32am UTC](https://boards.straightdope.com/t/carls-jr-strikes-again/439715/42 "2008-03-02T06:32:45Z")

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[QUOTE=missred]

[QUOTE=LurkMeister]  
I grew up in Chicago in the 60s-70s, which to the best of my recollection had neither Hardee’s nor Carl’s at that time.

That was because Hardee’s was still Burger Chef.  
[/QUOTE]

Now I’m trying to remember if the burger place in Quincy IL that I used to go to all the time when I went to college there was a Burger Chef. All I can remember for sure was that it was “Burger something-other-than-King”.

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**Author:** ![The\_Them](https://avatars.discourse-cdn.com/v4/letter/t/898d66/32.png) [@The\_Them](https://boards.straightdope.com/u/The_Them)\
**Post date:** [March 2, 2008, 10:58am UTC](https://boards.straightdope.com/t/carls-jr-strikes-again/439715/43 "2008-03-02T10:58:51Z")

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Hardee’s victim here. The one and only time I ever ate there, I got through two bites and wondered “Why am I eating uncooked roadkill?”

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**Author:** ![astro](https://avatars.discourse-cdn.com/v4/letter/a/9dc877/32.png) [@astro](https://boards.straightdope.com/u/astro)\
**Post date:** [March 2, 2008, 11:13am UTC](https://boards.straightdope.com/t/carls-jr-strikes-again/439715/44 "2008-03-02T11:13:01Z")

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When it comes to fast food scat play [no one beats Fudgems](http://www.youtube.com/watch?v=4Fhq08gtX-0)

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**Author:** ![Caractacus\_Pott](https://avatars.discourse-cdn.com/v4/letter/c/e19b73/32.png) [@Caractacus\_Pott](https://boards.straightdope.com/u/Caractacus_Pott)\
**Post date:** [March 2, 2008, 11:27am UTC](https://boards.straightdope.com/t/carls-jr-strikes-again/439715/45 "2008-03-02T11:27:12Z")

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[QUOTE=levdrakon]  
I heard their next commercial is going to involve the reanimated corpse of Anna Nicole Smith whipping her pants off and urinating on everything the restaurant serves.

I can’t confirm that though.  
[/QUOTE]

**Lev** , to keep in the theme, she’d have to beam down a Shatner or two on the steam tables. No one would be the wiser, wink wink!

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**Author:** ![zuma](https://avatars.discourse-cdn.com/v4/letter/z/e9c0ed/32.png) [@zuma](https://boards.straightdope.com/u/zuma)\
**Post date:** [March 2, 2008, 2:46pm UTC](https://boards.straightdope.com/t/carls-jr-strikes-again/439715/46 "2008-03-02T14:46:37Z")

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[QUOTE=Liberal]  
I thought it was common knowledge that Carl’s Jr markets to big burly fraternity guys who enjoy having farting contests while they eat. The ads have to turn you off; otherwise, they wouldn’t turn the target audience on.  
[/QUOTE]

Well, color me dumb, as I’ve never known this. It wasn’t knowledge, common or not, to me.

But why would a fast food chain market themselves to such a small demographic? Just gross fraternity guys? Does that business model even work? Why are they advertising on mainstream outlets if they’re just going for a narrow college frat market? None of this makes sense to me. Altho I am in the college market, tv-wise, so maybe these ads are not appearing in markets without multiple major colleges? Any ad execs want to check in?

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**Author:** ![neutron\_star](https://avatars.discourse-cdn.com/v4/letter/n/51bf81/32.png) [@neutron\_star](https://boards.straightdope.com/u/neutron_star)\
**Post date:** [March 2, 2008, 9:02pm UTC](https://boards.straightdope.com/t/carls-jr-strikes-again/439715/47 "2008-03-02T21:02:45Z")

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[QUOTE=3waygeek]  
Hardees had Arby’s type roast beef sandwiches before Carl’s took them over. IIRC they started doing that in the 70s, and for all I know may still;  
[/QUOTE]

Yeah, they still have the roast beef; I had some last week. They sell fried chicken, too. Or at least mine does.

The Monster Breakfast Sandwich kicks ass. It’s scrambled eggs, sausage, bacon, ham, and turkey on sourdough. Nothing like a good heart attack to get your day started right.

If I boycotted every place that had annoying commercials, I think I’d starve to death.

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**Author:** ![NajaNivea](https://avatars.discourse-cdn.com/v4/letter/n/22d042/32.png) [@NajaNivea](https://boards.straightdope.com/u/NajaNivea)\
**Post date:** [March 4, 2008, 9:40pm UTC](https://boards.straightdope.com/t/carls-jr-strikes-again/439715/48 "2008-03-04T21:40:52Z")

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Anyone seen the new Jack-in-the-Box commercial that parodies this one? It’s an ad for their (allegedly tidy to eat) chicken nuggets with a bunch of scenes of people biting into huge, sloppy, nasty-looking burgers and dumping food all over themselves like pigs… then the punch line is “Eat Neat” 😃

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**Author:** ![MovieMogul](https://avatars.discourse-cdn.com/v4/letter/m/f08c70/32.png) [@MovieMogul](https://boards.straightdope.com/u/MovieMogul)\
**Post date:** [March 4, 2008, 9:59pm UTC](https://boards.straightdope.com/t/carls-jr-strikes-again/439715/49 "2008-03-04T21:59:29Z")

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[QUOTE=Not A Tame Lion]  
It’s a shame, really, because I love CJ’s Double Western Bacon Cheeseburger. Probably my favorite fast food burger. But yeah, I have to boycott them when they put this shit on the TV. What are they thinking?  
[/QUOTE]  
I have to agree on all counts. Their DWBC is easily the best fastfood burger out there–except that, on principle, I won’t eat there because of the truly detestable campaigns, both of which have been going on for years:

(1) Our food is sloppy as shit and makes a mess of anything. That’s how GOOD it is!  
(2) Our food is for lazy male knuckle-draggers who wouldn’t be able to survive without our franchise  
(3) Our food is for people who don’t object to being rude and inconsiderate while having lunch. Don’t bother me, indeed!

Ugh.

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**Author:** ![MaxTheVool](https://avatars.discourse-cdn.com/v4/letter/m/9fc29f/32.png) [@MaxTheVool](https://boards.straightdope.com/u/MaxTheVool)\
**Post date:** [March 4, 2008, 10:39pm UTC](https://boards.straightdope.com/t/carls-jr-strikes-again/439715/50 "2008-03-04T22:39:49Z")

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[QUOTE=cookeze]  
I’ve never been to Quiznos after that squashed singing rat commercial, either. Worked good.  
[/QUOTE]

Man I love those ads.

WE LOVE THE SUBS! CAUSE THEY ARE GOOD TO US!!!  
To each his own, I gues.

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**Author:** ![levdrakon](https://avatars.discourse-cdn.com/v4/letter/l/49beb7/32.png) [@levdrakon](https://boards.straightdope.com/u/levdrakon)\
**Post date:** [March 4, 2008, 11:10pm UTC](https://boards.straightdope.com/t/carls-jr-strikes-again/439715/51 "2008-03-04T23:10:58Z")

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[QUOTE=NajaNivea]  
Anyone seen the new Jack-in-the-Box commercial that parodies this one? It’s an ad for their (allegedly tidy to eat) chicken nuggets with a bunch of scenes of people biting into huge, sloppy, nasty-looking burgers and dumping food all over themselves like pigs… then the punch line is “Eat Neat” 😃  
[/QUOTE]  
Haven’t seen it yet. I looked online but couldn’t find it. I like J in the B commercials generally. They’re silly but don’t insult me. I like their food, too.

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**Author:** ![Geek\_Mecha](https://avatars.discourse-cdn.com/v4/letter/g/ecae2f/32.png) [@Geek\_Mecha](https://boards.straightdope.com/u/Geek_Mecha)\
**Post date:** [March 5, 2008, 12:15am UTC](https://boards.straightdope.com/t/carls-jr-strikes-again/439715/52 "2008-03-05T00:15:58Z")

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I hate the commercial not because of the ugly dude at the end with diarrhea-looking chili stains on his face, but because his girlfriend says, “Oh, babe, you have something on your face.” That was not “something.” “Something” implies something smallish and easily picked off. She should have said, “You fucking slob, you have shit all over your face.”

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**Author:** ![Not\_A\_Tame\_Lion](https://avatars.discourse-cdn.com/v4/letter/n/e36b37/32.png) [@Not\_A\_Tame\_Lion](https://boards.straightdope.com/u/Not_A_Tame_Lion)\
**Post date:** [March 5, 2008, 12:17am UTC](https://boards.straightdope.com/t/carls-jr-strikes-again/439715/53 "2008-03-05T00:17:30Z")

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[QUOTE=ArchiveGuy]  
I have to agree on all counts. Their DWBC is easily the best fastfood burger out there–except that, on principle, I won’t eat there because of the truly detestable campaigns, both of which have been going on for years:

(1) Our food is sloppy as shit and makes a mess of anything. That’s how GOOD it is!  
(2) Our food is for lazy male knuckle-draggers who wouldn’t be able to survive without our franchise  
(3) Our food is for people who don’t object to being rude and inconsiderate while having lunch. Don’t bother me, indeed!

Ugh.  
[/QUOTE]

I guess a lot of this strikes to heart of a fundamental question about advertising: why is stupidity–or some other undesirable trait–supposed to be a selling point? I don’t get it. I’ve never gotten it. Doesn’t the message always distill down to, “buy our product, and you too can be stupid (disgusting, hateful, cruel, etc.).” Why should that appeal to us?

No wonder I live my life in a state of angry befuddlement.

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**Author:** ![Troy\_McClure\_SF](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/troy_mcclure_sf/32/4150_2.png) [@Troy\_McClure\_SF](https://boards.straightdope.com/u/Troy_McClure_SF)\
**Post date:** [March 5, 2008, 3:13am UTC](https://boards.straightdope.com/t/carls-jr-strikes-again/439715/54 "2008-03-05T03:13:55Z")

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[QUOTE=Not A Tame Lion]  
I guess a lot of this strikes to heart of a fundamental question about advertising: why is stupidity–or some other undesirable trait–supposed to be a selling point?  
[/QUOTE]

Well, I will say that the following has gone through my head in the past four minutes:

1- "Jesus, I hope that someday I have the free time and quality of life to be bandying about terms like “disgusting pig” and “outrage” over some schmucks in a burger commercial.

2- Hey, speaking of which, a western bacon cheeseburger sounds pretty damn good right now!

So there’s that.

Mmm… bacon-ketchup-slathered onion rings…

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**Author:** ![MovieMogul](https://avatars.discourse-cdn.com/v4/letter/m/f08c70/32.png) [@MovieMogul](https://boards.straightdope.com/u/MovieMogul)\
**Post date:** [June 24, 2009, 3:43am UTC](https://boards.straightdope.com/t/carls-jr-strikes-again/439715/55 "2009-06-24T03:43:41Z")

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OK, it’s been ages, but thanks to _Top Chef_’s Padma, Carl’s Jr. finally has a [good ad](http://www.youtube.com/watch?v=X8nJKa13sBo) (high on sexy, low on dripping goop and neanderthals)

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**Author:** ![Jettboy](https://avatars.discourse-cdn.com/v4/letter/j/85e7bf/32.png) [@Jettboy](https://boards.straightdope.com/u/Jettboy)\
**Post date:** [June 24, 2009, 12:59pm UTC](https://boards.straightdope.com/t/carls-jr-strikes-again/439715/56 "2009-06-24T12:59:39Z")

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> [@3waygeek](#):
>
> One big difference between Hardees & Carl’s is that Hardees doesn’t offer the Western Bacon cheeseburger…

Yeah they do; there’s a Hardees just down the street from me, and I get a Western Bacon Cheeseburger at least 2 or 3 times a month. If you ask nicely you can get them to throw some jalapenos on it. Mmmmmmmmmm…

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**Author:** ![Chopper9760](https://avatars.discourse-cdn.com/v4/letter/c/cdc98d/32.png) [@Chopper9760](https://boards.straightdope.com/u/Chopper9760)\
**Post date:** [June 24, 2009, 2:32pm UTC](https://boards.straightdope.com/t/carls-jr-strikes-again/439715/57 "2009-06-24T14:32:08Z")

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Carl’s Jr. has the weird “we haven’t cleaned our grill” taste. I used to like Burger King and Carl’s Jr. when we first got them in the area and after a few years, both of them sucked. It really makes me wonder if their products would taste okay if they would just scrape the corroded burger leavings off of their grills occasionally.

Wendy’s makes the best fast food cheeseburger or at least they did until the got rid of the heavenly Big Bacon Classic, bastards.

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**Author:** ![Lightray](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lightray/32/391_2.png) [@Lightray](https://boards.straightdope.com/u/Lightray)\
**Post date:** [June 24, 2009, 2:40pm UTC](https://boards.straightdope.com/t/carls-jr-strikes-again/439715/58 "2009-06-24T14:40:24Z")

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> [@Troy\_McClure\_SF](#):
>
> 1- "Jesus, I hope that someday I have the free time and quality of life to be bandying about terms like “disgusting pig” and “outrage” over some schmucks in a burger commercial.

You’re spending your free time affecting superiority because you aren’t annoyed by a burger commercial. Your quality of life looks like it’s already where you’re hoping it will be.

So there’s that.

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**Author:** ![Wile\_E](https://avatars.discourse-cdn.com/v4/letter/w/c37758/32.png) [@Wile\_E](https://boards.straightdope.com/u/Wile_E)\
**Post date:** [June 24, 2009, 4:20pm UTC](https://boards.straightdope.com/t/carls-jr-strikes-again/439715/59 "2009-06-24T16:20:21Z")

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I wonder how a Zombie Chili Cheeseburger would taste?

[sub]Yes, I realize the thread was bumped with new info but if I acknowledged that then I couldn’t make a zombie joke[/sub]

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**Author:** ![tr0psn4j](https://avatars.discourse-cdn.com/v4/letter/t/958977/32.png) [@tr0psn4j](https://boards.straightdope.com/u/tr0psn4j)\
**Post date:** [June 24, 2009, 5:01pm UTC](https://boards.straightdope.com/t/carls-jr-strikes-again/439715/60 "2009-06-24T17:01:02Z")

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If it doesn’t get all over the place, it doesn’t belong in your face!

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