No one’s really but…
There’s your answer. The people who have been the strongest proponents of “Pluto is a Planet” are the ones discovering things like 2003 UB313; if its just another asteroid, there’s no glory, you’ve just discovered yet another Kupier Belt object, if on the other hand, its a planet, then woo, you’re the first person to discover a planet for 70 years. That’s one of the major reasons why people are getting het up about it.
Now, as for considering Pluto as a planet: hang the revision for a moment
Pluto was discovered entirely by accident. In the early 20th Century, Percival Lowell observed the orbits of Uranus and Neptune, and thought that he saw some perturbations in the observations; perturbations that would have been caused by a trans-Neptunian planet, whose position Lowell predicted. Lowell presented his announcement at the American Academy in 1915, but at the time no planet was found.
In 1930, observers at Flagstaff Observatory (the observatory that Lowell established) announced that they had managed to find the mysterious 9th planet, and named it Pluto.
However, it was soon realised that there were no perturbations in the orbits of Neptune and Uranus, and that Lowell’s calculations of the orbit were flawed; the discovery of Pluto had been entirely accidental, and it had happened to be in the right place at the right time. Further, in the 1970s when it became possible to accurately determine Pluto’s mass, it was found that it was far too small to cause any perturbations anyway.
Hence, the main reasons why it was thought that Pluto, when it was discovered, was a planet was due firstly to the fact that Lowell had predicted, based on erroneous calculations that there should be a planet there, and secondly, that when it was discovered, getting a handle on its mass was not easy; thus Pluto became the 9th planet. Had it been discovered in the 1970s or later, I think it would have just been classed as a large Kupier Belt object, and we probably wouldn’t be having this discussion!