# Cheerios airs commercial with multiracial family. I'm sure you can guess what happens next. **URL:** \ **Category:** Miscellaneous and Personal Stuff I Must Share\ **Created:** [June 1, 2013, 5:34pm UTC](https://boards.straightdope.com/t/cheerios-airs-commercial-with-multiracial-family-im-sure-you-can-guess-what-happens-next/659879 "2013-06-01T17:34:25Z")\ **Posts on this page:** 20\ **Page:** 2
**Author:** ![YogSothoth](https://avatars.discourse-cdn.com/v4/letter/y/8edcca/32.png) [@YogSothoth](https://boards.straightdope.com/u/YogSothoth)\ **Post date:** [June 1, 2013, 8:10pm UTC](https://boards.straightdope.com/t/cheerios-airs-commercial-with-multiracial-family-im-sure-you-can-guess-what-happens-next/659879/21 "2013-06-01T20:10:41Z")
> [@RandMcnally](#): > > It’s the 2000s. Not for some people ---
**Author:** ![Ranger\_Jeff](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ranger_jeff/32/2065_2.png) [@Ranger\_Jeff](https://boards.straightdope.com/u/Ranger_Jeff)\ **Post date:** [June 1, 2013, 8:17pm UTC](https://boards.straightdope.com/t/cheerios-airs-commercial-with-multiracial-family-im-sure-you-can-guess-what-happens-next/659879/22 "2013-06-01T20:17:39Z")
> [@billfish678](#): > > On the good news front at least the Count Chocula cereal people now have a good ad idea they can run with. What about the Fruity Pebbles people? ---
**Author:** ![Miss\_Woodhouse](https://avatars.discourse-cdn.com/v4/letter/m/838e76/32.png) [@Miss\_Woodhouse](https://boards.straightdope.com/u/Miss_Woodhouse)\ **Post date:** [June 1, 2013, 8:27pm UTC](https://boards.straightdope.com/t/cheerios-airs-commercial-with-multiracial-family-im-sure-you-can-guess-what-happens-next/659879/23 "2013-06-01T20:27:04Z")
I’ve seen that ad. It’s adorable (mostly because that little girl is adorable.) It didn’t even register with me that the couple was mixed race. It’s a family. Some people are idiots. ---
**Author:** ![Nava](https://avatars.discourse-cdn.com/v4/letter/n/da6949/32.png) [@Nava](https://boards.straightdope.com/u/Nava)\ **Post date:** [June 1, 2013, 9:22pm UTC](https://boards.straightdope.com/t/cheerios-airs-commercial-with-multiracial-family-im-sure-you-can-guess-what-happens-next/659879/24 "2013-06-01T21:22:20Z")
> [@BigT](#): > > People actually ask it that way? “What are you?” Even if they are curious, can’t they come up with something more polite? I’ve heard that adressed to black Hispanics more than once. The questioner would usually proceed to inform these guys that they couldn’t be Hispanic since they were black. ---
**Author:** ![silenus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/silenus/32/166_2.png) [@silenus](https://boards.straightdope.com/u/silenus)\ **Post date:** [June 1, 2013, 9:40pm UTC](https://boards.straightdope.com/t/cheerios-airs-commercial-with-multiracial-family-im-sure-you-can-guess-what-happens-next/659879/25 "2013-06-01T21:40:36Z")
You know, we could retire the National Debt if we put a $.01/per tax on comments on YouTube. ---
**Author:** ![SeaDragonTattoo](https://avatars.discourse-cdn.com/v4/letter/s/df705f/32.png) [@SeaDragonTattoo](https://boards.straightdope.com/u/SeaDragonTattoo)\ **Post date:** [June 1, 2013, 9:45pm UTC](https://boards.straightdope.com/t/cheerios-airs-commercial-with-multiracial-family-im-sure-you-can-guess-what-happens-next/659879/26 "2013-06-01T21:45:04Z")
Huh. I now realize I’ve already seen that commercial a couple times. Never registered with me that there was anything to pay attention to, except that it’s cute. ---
**Author:** ![Smapti](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/smapti/32/17938_2.png) [@Smapti](https://boards.straightdope.com/u/Smapti)\ **Post date:** [June 1, 2013, 9:45pm UTC](https://boards.straightdope.com/t/cheerios-airs-commercial-with-multiracial-family-im-sure-you-can-guess-what-happens-next/659879/27 "2013-06-01T21:45:13Z")
> [@Ranger\_Jeff](#): > > What about the Fruity Pebbles people? [They’ve decided to go with John Cena for the foreseeable future.](http://djphillipfromgalt.hot1035radio.com/images/2013/01/20130107-LIGHT-FruityPebbles-C.jpg) ---
**Author:** ![computergeek](https://avatars.discourse-cdn.com/v4/letter/c/e56c9b/32.png) [@computergeek](https://boards.straightdope.com/u/computergeek)\ **Post date:** [June 1, 2013, 9:49pm UTC](https://boards.straightdope.com/t/cheerios-airs-commercial-with-multiracial-family-im-sure-you-can-guess-what-happens-next/659879/28 "2013-06-01T21:49:53Z")
> [@silenus](#): > > You know, we could retire the National Debt if we put a $.01/per tax on comments on YouTube. And it would feel good if it was just on the stupid comments (yes, I know) ---
**Author:** ![treis](https://avatars.discourse-cdn.com/v4/letter/t/bc79bd/32.png) [@treis](https://boards.straightdope.com/u/treis)\ **Post date:** [June 1, 2013, 9:56pm UTC](https://boards.straightdope.com/t/cheerios-airs-commercial-with-multiracial-family-im-sure-you-can-guess-what-happens-next/659879/29 "2013-06-01T21:56:38Z")
> [@PSXer](#): > > Cheerios should expect this kind of backlash. It’s well-known that there is still a lot of negative attitudes about this. No reason to create a needlessly controversial commercial, just focus on the product. (not that I personally have a problem with this; I just don’t have a naive view about how tolerant the rest of society is) I don’t know if they expected or anticipated this kind of backlash but they must be absolutely thrilled about it. And racist youtube comments don’t count as backlash. Youtube comments are the best example of the worst people in the world. ---
**Author:** ![Zebra](https://avatars.discourse-cdn.com/v4/letter/z/c0e974/32.png) [@Zebra](https://boards.straightdope.com/u/Zebra)\ **Post date:** [June 1, 2013, 10:29pm UTC](https://boards.straightdope.com/t/cheerios-airs-commercial-with-multiracial-family-im-sure-you-can-guess-what-happens-next/659879/30 "2013-06-01T22:29:04Z")
> [@Gagundathar](#): > > We are ‘supposed’ to be beyond this kind of silliness. I hate to be mean but; cite? Why are we supposed to be beyond this? Because of the calendar? Because a “black” man is in the white house? Three cheers to Cheerios. That took balls to make that commercial. ---
**Author:** ![Baker](https://avatars.discourse-cdn.com/v4/letter/b/bb73d2/32.png) [@Baker](https://boards.straightdope.com/u/Baker)\ **Post date:** [June 1, 2013, 10:44pm UTC](https://boards.straightdope.com/t/cheerios-airs-commercial-with-multiracial-family-im-sure-you-can-guess-what-happens-next/659879/31 "2013-06-01T22:44:03Z")
> [@PSXer](#): > > Cheerios should expect this kind of backlash. It’s well-known that there is still a lot of negative attitudes about this. No reason to create a needlessly controversial commercial, just focus on the product. (not that I personally have a problem with this; **I just don’t have a naive view about how tolerant the rest of society is** ) Bolding mine. I think Cheerios knows exactly how in/tolerant some people can be. I’ll bet that’s why they made the commercial. With a simple ad like that their advertising budget has been supplemented times ten at least. You can’t buy the kind of publicity this kind of thing has created. I think the commercial is cute, and I can’t remember the last Cheerios commercial I saw. Makes me want to buy it, instead of the generic cereal. ---
**Author:** ![Tequila\_Party](https://avatars.discourse-cdn.com/v4/letter/t/a6a055/32.png) [@Tequila\_Party](https://boards.straightdope.com/u/Tequila_Party)\ **Post date:** [June 1, 2013, 10:50pm UTC](https://boards.straightdope.com/t/cheerios-airs-commercial-with-multiracial-family-im-sure-you-can-guess-what-happens-next/659879/32 "2013-06-01T22:50:00Z")
> [@PSXer](#): > > Cheerios should expect this kind of backlash. It’s well-known that there is still a lot of negative attitudes about this. No reason to create a needlessly controversial commercial, just focus on the product. (not that I personally have a problem with this; I just don’t have a naive view about how tolerant the rest of society is) Society will never change unless there is awareness and a push to make those that are bigoted realize that this, like everything else, is just normal life. Now, I would also like some Cheerios. Good for them for standing up against racists and idiots. ---
**Author:** ![Blackberry](https://avatars.discourse-cdn.com/v4/letter/b/ecd19e/32.png) [@Blackberry](https://boards.straightdope.com/u/Blackberry)\ **Post date:** [June 1, 2013, 11:09pm UTC](https://boards.straightdope.com/t/cheerios-airs-commercial-with-multiracial-family-im-sure-you-can-guess-what-happens-next/659879/33 "2013-06-01T23:09:08Z")
> [@BigT](#): > > People actually ask it that way? “What are you?” Even if they are curious, can’t they come up with something more polite? I’ve been asked that in those words about myself and my daughter a ton of times. Rarely do people ask it in a different way. It’s weird that a commercial with an interracial family causes such a stir when there have been many interracial families on TV shows for years and no one seems to be losing sleep over that. ---
**Author:** ![billfish678](https://avatars.discourse-cdn.com/v4/letter/b/7bcc69/32.png) [@billfish678](https://boards.straightdope.com/u/billfish678)\ **Post date:** [June 1, 2013, 11:14pm UTC](https://boards.straightdope.com/t/cheerios-airs-commercial-with-multiracial-family-im-sure-you-can-guess-what-happens-next/659879/34 "2013-06-01T23:14:30Z")
Its because some Americans aren’t BUYING into it. That’s an AD joke son. ---
**Author:** ![nearwildheaven](https://avatars.discourse-cdn.com/v4/letter/n/90db22/32.png) [@nearwildheaven](https://boards.straightdope.com/u/nearwildheaven)\ **Post date:** [June 1, 2013, 11:33pm UTC](https://boards.straightdope.com/t/cheerios-airs-commercial-with-multiracial-family-im-sure-you-can-guess-what-happens-next/659879/35 "2013-06-01T23:33:25Z")
It wasn’t so many years ago that commercials didn’t even have non-white people in them in the first place! Has anyone here seen the movie “Things We Lost In The Fire”? It’s very good, although it wasn’t widely released, and stars David Duchovny and Halle Berry as a married couple (and yes, they do have some awfully cute kids). The racial issue isn’t addressed AT ALL, although I suspect that was because it wasn’t in the original script. ---
**Author:** ![RandMcnally](https://avatars.discourse-cdn.com/v4/letter/r/b782af/32.png) [@RandMcnally](https://boards.straightdope.com/u/RandMcnally)\ **Post date:** [June 1, 2013, 11:36pm UTC](https://boards.straightdope.com/t/cheerios-airs-commercial-with-multiracial-family-im-sure-you-can-guess-what-happens-next/659879/36 "2013-06-01T23:36:03Z")
> [@nearwildheaven](#): > > It wasn’t so many years ago that commercials didn’t even have non-white people in them in the first place! > > Has anyone here seen the movie “Things We Lost In The Fire”? It’s very good, although it wasn’t widely released, and stars David Duchovny and Halle Berry as a married couple (and yes, they do have some awfully cute kids). The racial issue isn’t addressed AT ALL, although I suspect that was because it wasn’t in the original script. Keep in mind people are much more OK with a white husband with a black wife than vise versa. ---
**Author:** ![GIGObuster](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/gigobuster/32/421_2.png) [@GIGObuster](https://boards.straightdope.com/u/GIGObuster)\ **Post date:** [June 1, 2013, 11:38pm UTC](https://boards.straightdope.com/t/cheerios-airs-commercial-with-multiracial-family-im-sure-you-can-guess-what-happens-next/659879/37 "2013-06-01T23:38:46Z")
> [@papergirl](#): > > Whoa. Those…what are they called? The ones who hate “anti-whites”–they are something else. It appears that they have a guidebook of some sort, which they probably paid good money for, and it’s titled something like “Responding to Anti-Whites” and consists of three pages. > Page 1. “Say this: ‘Anti-RACIST is anti-WHITE.’” > Page 2. “Also say this: ‘That’s GENOCIDE.’” > Page 3. The End. > It probably has a pronunciation guide. Some of those words are hard, plus they need cues to tell them which words to say really loud. > There’s a guy in town here who promotes this. One guy. I think he had to call the police the last time he picketed, to come save him from all the anti-whites. Yep, they even managed to plug into a lot of Tea Party groups during the last election, even a close relative that also was multiracial (!) swallowed the propaganda and sent me lot of those “White Genocide” memes during the last election, even then I traced the source to very racist sites, it is a ploy for racists that think they are clever, but they only demonstrate how retarded they are. > **[Anti-racist is a code word for anti-white](https://rationalwiki.org/wiki/Anti-racist_is_a_codeword_for_anti-white)** > > "Anti-racist is a code word for anti-white" is a straw man phrase used by white nationalists, white separatists, white supremacists, neo-Nazis, alt-righters, and any group of racist people on the defensive for being called out as racists. Individuals... > [@](#): > > “Anti-racist is a codeword for anti-white” is an “argument” often used by white nationalists, white separatists, white supremacists and their ilk. Individuals who make this claim allege that the real bigots are actually the people who claim to be anti-racists, as they have a secret anti-white agenda. > [@](#): > > The argument falls to pieces when one considers the existence of individuals and groups who identify themselves as anti-racist and yet do, unlike cranks such as Ignatiev, oppose anti-white racism. The Southern Poverty Law Center, for example, has a whole section on its site dedicated to documenting black racists.[2] If it is true that “anti-racist is a codeword for anti-white,” then the SPLC must not be an anti-racist organisation. > > Other anti-racist groups that have countered bigotry and extremism from non-whites include the Anti-Defamation League,[3] Hope not Hate[4] and Genocide Watch.[5] ---
**Author:** ![Guinastasia](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/guinastasia/32/5751_2.png) [@Guinastasia](https://boards.straightdope.com/u/Guinastasia)\ **Post date:** [June 1, 2013, 11:56pm UTC](https://boards.straightdope.com/t/cheerios-airs-commercial-with-multiracial-family-im-sure-you-can-guess-what-happens-next/659879/38 "2013-06-01T23:56:47Z")
> [@Learjeff](#): > > Yeah, it’s a shame. > > Back in 1974, I was a senior at a boarding school in FL, and in a leadership position of sorts. First day, one of the kids in charge of the 7th graders calls me in, no explanation. “Called you in”? 😕 ---
**Author:** ![Cat\_Whisperer](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cat_whisperer/32/4839_2.png) [@Cat\_Whisperer](https://boards.straightdope.com/u/Cat_Whisperer)\ **Post date:** [June 2, 2013, 1:46am UTC](https://boards.straightdope.com/t/cheerios-airs-commercial-with-multiracial-family-im-sure-you-can-guess-what-happens-next/659879/39 "2013-06-02T01:46:06Z")
> [@Baker](#): > > Bolding mine. > > I think Cheerios knows exactly how in/tolerant some people can be. > > I’ll bet that’s why they made the commercial. With a simple ad like that their advertising budget has been supplemented times ten at least. You can’t buy the kind of publicity this kind of thing has created.\ I don’t disagree with you, but why don’t all companies make such controversial commercials to get all the publicity then? ---
**Author:** ![Chimera](https://avatars.discourse-cdn.com/v4/letter/c/8e8cbc/32.png) [@Chimera](https://boards.straightdope.com/u/Chimera)\ **Post date:** [June 2, 2013, 3:00am UTC](https://boards.straightdope.com/t/cheerios-airs-commercial-with-multiracial-family-im-sure-you-can-guess-what-happens-next/659879/40 "2013-06-02T03:00:53Z")
> [@RandMcnally](#): > > comments on Youtube There’s the whole problem right there. Go no further. YouTube commentators deserve to be the first against the wall come the revolution. [Previous page](https://boards.straightdope.com/t/cheerios-airs-commercial-with-multiracial-family-im-sure-you-can-guess-what-happens-next/659879.md?page=1) [Next page](https://boards.straightdope.com/t/cheerios-airs-commercial-with-multiracial-family-im-sure-you-can-guess-what-happens-next/659879.md?page=3)