I was using this footnote about Popik. Apparently the writer misunderstood the column.
To be honest, it’s not absolutely clear to me either. That column can be read as him saying that somebody used the term cheesecake earlier, but it’s coincidental, or that it never really happened.
And to nitpick Popik’s column, the word used by Time in 1934 is “cheese-cake.” You won’t find it in Time’s archives by searching for “cheesecake.”