I agree. And where the variant is located can be important, at the outset. It should probably get a non-geographical name once it’s clear that it’s not limited to that area anymore, though. (Which can be almost immediately.)
I just watched a recent episode of the topical news show Mock the Week which covered what we (outside the UK) are calling the UK variant …
They called it the Kent variant, even further localising the source of detection, and allowing them to poke fun at the inhabitants of south-eastern England (and it’s status as the gateway to Europe).
To be fair, B.1.1.7 doesn’t really roll off the tongue, and is significantly harder to remember (I had to google the designation) …
Despite some superficial font confusion, that reads SSSR. (So there is not really any resemblance.) Can’t say that I have heard anyone spell that acronym out loud in English, though. They always say USSR, as in "The Ukraine girls really knock me out… "
Interestingly, it’s CPC on their official web site.
There also are not racist associations between whiteness and disease and uncleanliness. It’s just not comparable.
But once a new disease is widespread, it should not be permanently associated with its place of origin regardless. It is stigmatizing, and there’s not really a good reason for it.