More to the point, this week GM’s spokespeople preemptively contacted media prior to official July sales results explaining only one hundred Volt sales were expected**. As it turned out, Chevrolet beat their number with 125 Volts sold in July.**
In getting this background context delivered ahead of time, it was been kind of like hearing, “The kid has just started walking, but he’ll be out running for the end zone before you know it” … or something along those lines.
More Volts are being made, including for export, such as this one in old Shanghai.
It is all understandable though. Considering the Detroit-Hamtramck assembly plant was shut down for upgrades for four weeks until earlier this month, Chevrolet wanted everyone to know the Volt had been down for the count, but indicators are it is just waiting to rebound with a new lease on life.
The bottom line, GM said, is it was all planned – and the positive news is demand has been relatively high.
“Volt sales are exactly as we expected as we shut down production in June and July to revamp the plant to increase Volt production in 2012,” said GM spokesperson Michelle Bunker. “We are ‘virtually sold out’ – only about 100 2011 Volts are left in stock – or one per every six dealers.”
Chevrolet built 3,975 Volts for the 2011 model year, she said, with about 550 of these being assigned as dealer demos. To date, 3,200 have sold, and 125 are being used for internal uses, such as for engineering, marketing, training and media sampling – speaking of which, GM-Volt is (finally) supposed to have one of these remaining 2011 media Volts trucked down to Pennsylvania from New York on Aug. 11 for a one-week review. I am looking forward to it …
As for regular waiting consumers in selling markets, on average, Bunker said, including time required to prep for delivery, this year Volts spent about 13 days in the dealership before being taken by a new customer.
And the really good news for Volt enthusiasts is the kid will soon be out running for the touchdown, er, that is, the Volt will soon be selling in far higher volumes.
“As a result of the plant upgrades, planned Volt and Ampera production capacity this year will increase to 16,000 units. In 2012, global production capacity is expected to be 60,000 vehicles with an estimated 45,000 to be delivered in the United States,” Bunker said.
Coming soon: More Volts to fill up those Chevy solar charging stations.
Bunker said since June 10, dealers nationwide were able to enter orders for 2012s, and it is hoped increased availability will ameliorate the up-till-now situation whereby dealers have been asking for more than Chevrolet was able to deliver.
“Our dealers have requested allocation four to seven times the numbers which were available each month since launch,” she said, which put in a positive light meant, “Each month we were able to see demand from our participating dealers.”
Gaining stride
So, we have been hearing of limited supply, but strong demand all year. Last week Volt Line Director, Tony Posawatz conceded GM underestimated Volt demand, but the question is what will it take to catch up to real automotive industry level sales numbering in the thousands and tens of thousands, instead of hundreds?