# Coke limited edition flavors (formerly Starlight Coke) **URL:** \ **Category:** Cafe Society\ **Tags:** soda-softdrinks\ **Created:** [March 7, 2022, 6:22pm UTC](https://boards.straightdope.com/t/coke-limited-edition-flavors-formerly-starlight-coke/960620 "2022-03-07T18:22:16Z")\ **Posts on this page:** 20\ **Page:** 3
**Author:** ![Great\_Antibob](https://avatars.discourse-cdn.com/v4/letter/g/e47c2d/32.png) [@Great\_Antibob](https://boards.straightdope.com/u/Great_Antibob)\ **Post date:** [August 19, 2022, 9:18pm UTC](https://boards.straightdope.com/t/coke-limited-edition-flavors-formerly-starlight-coke/960620/41 "2022-08-19T21:18:53Z")
> [@Little\_Nemo](#): > > So a product like Coke Zero isn’t designed to attract people who are drinking Diet Coke (even though they’re the likeliest people to buy the new product). Coke Zero is targeted at people who are drinking Diet Pepsi, which is a harder sell. It’s partly designed to appeal to Diet Coke drinkers as well, to be fair. Some in the company were originally worried Diet Coke would cannibalize Tab and the opposite happened. Tab sales did decline (which was happening anyway) but there wasn’t a 1-1 conversion so it was some combination of new customers and some who were drinking both for some reason. ---
**Author:** ![pulykamell](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pulykamell/32/3166_2.png) [@pulykamell](https://boards.straightdope.com/u/pulykamell)\ **Post date:** [August 19, 2022, 9:25pm UTC](https://boards.straightdope.com/t/coke-limited-edition-flavors-formerly-starlight-coke/960620/42 "2022-08-19T21:25:11Z")
> [@Great\_Antibob](#): > > It’s partly designed to appeal to Diet Coke drinkers as well, to be fair. I always thought it was as much to folks who like regular Coke but can’t/don’t want to drink as much sugar anymore. Diet Coke and Coke Zero taste quite different, and Coke Zero tastes closest to full-sugar Coke. ---
**Author:** ![Great\_Antibob](https://avatars.discourse-cdn.com/v4/letter/g/e47c2d/32.png) [@Great\_Antibob](https://boards.straightdope.com/u/Great_Antibob)\ **Post date:** [August 19, 2022, 9:27pm UTC](https://boards.straightdope.com/t/coke-limited-edition-flavors-formerly-starlight-coke/960620/43 "2022-08-19T21:27:46Z")
All of the above, I would think (Tab and Diet Coke didn’t exactly taste the same either). The “why” and “how” of it are important of course, but as long as overall sales go up I don’t think they’re complaining. ---
**Author:** ![Yllaria](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/yllaria/32/3452_2.png) [@Yllaria](https://boards.straightdope.com/u/Yllaria)\ **Post date:** [August 19, 2022, 11:26pm UTC](https://boards.straightdope.com/t/coke-limited-edition-flavors-formerly-starlight-coke/960620/44 "2022-08-19T23:26:55Z")
> [@salinqmind1](#): > > And originally they said space, or the universe, was turquoise in color. Whut?? Then they changed it to boring beige. So it should be beige and smell like burned steak? Not beige - [Cosmic Latte](https://en.wikipedia.org/wiki/Cosmic_latte). ---
**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\ **Post date:** [August 20, 2022, 1:50am UTC](https://boards.straightdope.com/t/coke-limited-edition-flavors-formerly-starlight-coke/960620/45 "2022-08-20T01:50:10Z")
> [@Great\_Antibob](#): > > The “why” and “how” of it are important of course, but as long as overall sales go up I don’t think they’re complaining. Yes, as long as overall sales go up. But Coca-Cola had no inherent incentive to have multiple flavors. As far as they’re concerned, the ideal situation would be if they could manufacture just one product and everyone would buy it. New products are only judged a success by the company if they are sold to customers who weren’t buying the company’s other products. ---
**Author:** ![Kimstu](https://avatars.discourse-cdn.com/v4/letter/k/ecd19e/32.png) [@Kimstu](https://boards.straightdope.com/u/Kimstu)\ **Post date:** [August 20, 2022, 9:16pm UTC](https://boards.straightdope.com/t/coke-limited-edition-flavors-formerly-starlight-coke/960620/46 "2022-08-20T21:16:47Z")
> [@Great\_Antibob](#): > > Some in the company were originally worried Diet Coke would cannibalize Tab and the opposite happened. Tab sales did decline (which was happening anyway) but there wasn’t a 1-1 conversion so it was some combination of new customers and some who were drinking both for some reason. Also they had to get rid of Tab’s “girly” hot-pink can color and whimsical font if they wanted to attract calorie-conscious male soda drinkers. ---
**Author:** ![Kimstu](https://avatars.discourse-cdn.com/v4/letter/k/ecd19e/32.png) [@Kimstu](https://boards.straightdope.com/u/Kimstu)\ **Post date:** [August 20, 2022, 9:18pm UTC](https://boards.straightdope.com/t/coke-limited-edition-flavors-formerly-starlight-coke/960620/47 "2022-08-20T21:18:36Z")
> [@Little\_Nemo](#): > > New products are only judged a success by the company if they are sold to customers who weren’t buying the company’s other products. Or are inspiring existing customers to buy more of the company’s product. If you drink your usual ration of regular Coke but also have a bottle of some weird new Coke flavor out of curiosity, that’s a win for the manufacturer. ---
**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\ **Post date:** [August 20, 2022, 9:36pm UTC](https://boards.straightdope.com/t/coke-limited-edition-flavors-formerly-starlight-coke/960620/48 "2022-08-20T21:36:09Z")
> [@Kimstu](#): > > If you drink your usual ration of regular Coke but also have a bottle of some weird new Coke flavor out of curiosity, that’s a win for the manufacturer. I think with a lot of these “limited edition” flavors, the marketing strategy goes the other way around. The cost of development, production, distribution, and promotion is probably high enough that the company will count it as a win if they break even on the sales. The real goal of these special flavors is to convince people to try a Coke and hope that they then decide to become customers for your regular flavors even after the special flavor is gone. ---
**Author:** ![Kimstu](https://avatars.discourse-cdn.com/v4/letter/k/ecd19e/32.png) [@Kimstu](https://boards.straightdope.com/u/Kimstu)\ **Post date:** [August 21, 2022, 1:12am UTC](https://boards.straightdope.com/t/coke-limited-edition-flavors-formerly-starlight-coke/960620/49 "2022-08-21T01:12:02Z")
I guess, but in this day and age are there really any potential customers who don’t already know what Coke tastes like?? ---
**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\ **Post date:** [August 21, 2022, 1:15am UTC](https://boards.straightdope.com/t/coke-limited-edition-flavors-formerly-starlight-coke/960620/50 "2022-08-21T01:15:16Z")
> [@Kimstu](#): > > I guess, but in this day and age are there really any potential customers who don’t already know what Coke tastes like? Coca-Cola has definitely nailed it on the brand awareness front. But they still need to move people who are aware of Coke to people who buy Coke. ---
**Author:** ![ZipperJJ](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/zipperjj/32/211_2.png) [@ZipperJJ](https://boards.straightdope.com/u/ZipperJJ)\ **Post date:** [August 26, 2022, 6:03pm UTC](https://boards.straightdope.com/t/coke-limited-edition-flavors-formerly-starlight-coke/960620/51 "2022-08-26T18:03:16Z")
I just cracked open my Dreamworld Coke Zero. I’ve never had cotton candy Faygo, so I am going to say this tastes like Smarties (the American pressed-sugar tablets, not the British chocolate things). Not bad! I love me some regular Coke Zero so I don’t think I’d get more than just this bottle. I do love trying new weird treats, tho! ---
**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\ **Post date:** [September 3, 2022, 2:40am UTC](https://boards.straightdope.com/t/coke-limited-edition-flavors-formerly-starlight-coke/960620/52 "2022-09-03T02:40:55Z")
I’ve tried the Dreamworld Coke Zero. It’s good (definitely better than Starlight) but I’m not switching over from regular Coke for it. ---
**Author:** ![Mahaloth](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mahaloth/32/1079_2.png) [@Mahaloth](https://boards.straightdope.com/u/Mahaloth)\ **Post date:** [March 12, 2023, 4:14pm UTC](https://boards.straightdope.com/t/coke-limited-edition-flavors-formerly-starlight-coke/960620/53 "2023-03-12T16:14:34Z")
**BUMP** I’ve been drinking Coca Cola Move, the latest temporary flavor. I only ever drink the “Zero” variety of Coke and Pepsi now and have been lucky to find one little case of mini-cans for each new flavor. Did I miss one the past 6-7 months? Anyway, this one tastes identical to Dreamworld, though it may be because of the large gaps between trying these. I see nothing new with this Move flavor. I like it, but it’s not groundbreaking. ---
**Author:** ![Atamasama](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/atamasama/32/12961_2.png) [@Atamasama](https://boards.straightdope.com/u/Atamasama)\ **Post date:** [March 13, 2023, 2:12am UTC](https://boards.straightdope.com/t/coke-limited-edition-flavors-formerly-starlight-coke/960620/54 "2023-03-13T02:12:24Z")
I like Move a lot. It’s sort of like cotton candy but with a weird popcorn aftertaste. Not gross, just interesting. If they didn’t charge a ridiculous amount of money for it compared to the other flavors, it might be a regular purchase for me. ---
**Author:** ![Telemark](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/telemark/32/372_2.png) [@Telemark](https://boards.straightdope.com/u/Telemark)\ **Post date:** [March 13, 2023, 3:23am UTC](https://boards.straightdope.com/t/coke-limited-edition-flavors-formerly-starlight-coke/960620/55 "2023-03-13T03:23:07Z")
I enjoyed Move. I couldn’t stand any of the previous flavors. ---
**Author:** ![Mahaloth](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mahaloth/32/1079_2.png) [@Mahaloth](https://boards.straightdope.com/u/Mahaloth)\ **Post date:** [September 13, 2024, 1:01pm UTC](https://boards.straightdope.com/t/coke-limited-edition-flavors-formerly-starlight-coke/960620/56 "2024-09-13T13:01:26Z")
**Oreo Coke Zero** What the heck? I kid you not, it tasted like Starlight Coke. I think they basically just used that recipe and threw Oreo on the front. Nothing like Oreos, nothing even different. I don’t hate it, but I had a very different idea in mind about what it was going to be. Anyone else try Oreo Coke? ---
**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\ **Post date:** [September 13, 2024, 2:09pm UTC](https://boards.straightdope.com/t/coke-limited-edition-flavors-formerly-starlight-coke/960620/57 "2024-09-13T14:09:36Z")
It appears I have missed several flavors. Here’s the list from Coke’s website: Byte Dreamworld Happy Tears K-Wave Marshmello Move Oreo Starlight Ultimate Y3000 Apparently some of them could only be bought directly from Coca-Cola; they weren’t sold through stores. ---
**Author:** ![Skywatcher](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/skywatcher/32/254_2.png) [@Skywatcher](https://boards.straightdope.com/u/Skywatcher)\ **Post date:** [September 14, 2024, 5:12pm UTC](https://boards.straightdope.com/t/coke-limited-edition-flavors-formerly-starlight-coke/960620/58 "2024-09-14T17:12:29Z")
> [@Mahaloth](#): > > Anyone else try Oreo Coke? We found some at one of our local grocers and bought a six-pack. I can definitely taste the black cocoa powder which is used in Oreos, not sure about the cream filling. My SO doesn’t care for the stuff but it’s not bad to me; 'course, I’m used to Canfield’s Diet Cherry Chocolate Fudge. The cans are small, ⅝ the size of regular cans, so we won’t be buying any others unless there’s a sale. ---
**Author:** ![Infovore](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/infovore/32/420_2.png) [@Infovore](https://boards.straightdope.com/u/Infovore)\ **Post date:** [September 21, 2024, 4:31am UTC](https://boards.straightdope.com/t/coke-limited-edition-flavors-formerly-starlight-coke/960620/59 "2024-09-21T04:31:46Z")
The spouse and I tried it, and both of us liked it. I’m surprised how much they managed to make Diet Coke taste like Oreos. ---
**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\ **Post date:** [September 21, 2024, 4:47am UTC](https://boards.straightdope.com/t/coke-limited-edition-flavors-formerly-starlight-coke/960620/60 "2024-09-21T04:47:01Z")
I’ve had the Oreo Coke now (the zero sugar version). I like it. It’s basically a chocolate flavored soda. Has anybody tried the cookies yet? [Previous page](https://boards.straightdope.com/t/coke-limited-edition-flavors-formerly-starlight-coke/960620.md?page=2) [Next page](https://boards.straightdope.com/t/coke-limited-edition-flavors-formerly-starlight-coke/960620.md?page=4)