# Commercials may have finally hit rock bottom

**URL:** <https://boards.straightdope.com/t/commercials-may-have-finally-hit-rock-bottom/973198>\
**Category:** The BBQ Pit\
**Created:** [October 13, 2022, 5:04pm UTC](https://boards.straightdope.com/t/commercials-may-have-finally-hit-rock-bottom/973198 "2022-10-13T17:04:49Z")\
**Posts on this page:** 20\
**Page:** 10

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**Author:** ![not\_what\_you\_d\_expect](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/not_what_you_d_expect/32/3246_2.png) [@not\_what\_you\_d\_expect](https://boards.straightdope.com/u/not_what_you_d_expect)\
**Post date:** [December 21, 2022, 12:57pm UTC](https://boards.straightdope.com/t/commercials-may-have-finally-hit-rock-bottom/973198/181 "2022-12-21T12:57:52Z")

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I sort of kind of liked the Lume lady at first and now I fucking hate her. Her deodorant is expensive as hell and her commercials are always on.

My sister in law did tell me that she loves the product though. She used it on my brother when he was bed-ridden and couldn’t shower anymore. She said it really helped.

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**Author:** ![digs](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/digs/32/14889_2.png) [@digs](https://boards.straightdope.com/u/digs)\
**Post date:** [December 21, 2022, 8:30pm UTC](https://boards.straightdope.com/t/commercials-may-have-finally-hit-rock-bottom/973198/182 "2022-12-21T20:30:49Z")

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> [@Chefguy](#):
>
> > [@Morgyn](#):
> >
> > Every single Jeep commercial claiming it is the most awarded vehicle in its class.
> 
> By JD Power, right?

I’ve got to say, if I were going to make up a company to give out automotive awards, it’d have _POWER_ in the name. And maybe some cool initials (ooh, like that character in _Scrubs…_)

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**Author:** ![Chefguy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chefguy/32/138_2.png) [@Chefguy](https://boards.straightdope.com/u/Chefguy)\
**Post date:** [December 21, 2022, 10:43pm UTC](https://boards.straightdope.com/t/commercials-may-have-finally-hit-rock-bottom/973198/183 "2022-12-21T22:43:26Z")

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> [@not\_what\_you\_d\_expect](#):
>
> I sort of kind of liked the Lume lady at first and now I fucking hate her.

We get deluged with emails for this product.

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**Author:** ![Baker](https://avatars.discourse-cdn.com/v4/letter/b/bb73d2/32.png) [@Baker](https://boards.straightdope.com/u/Baker)\
**Post date:** [December 21, 2022, 10:49pm UTC](https://boards.straightdope.com/t/commercials-may-have-finally-hit-rock-bottom/973198/184 "2022-12-21T22:49:43Z")

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I hate the Ulta commercials. Everybody looks so sleek and gorgeous.

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**Author:** ![EddyTeddyFreddy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/eddyteddyfreddy/32/18796_2.png) [@EddyTeddyFreddy](https://boards.straightdope.com/u/EddyTeddyFreddy)\
**Post date:** [December 21, 2022, 10:51pm UTC](https://boards.straightdope.com/t/commercials-may-have-finally-hit-rock-bottom/973198/185 "2022-12-21T22:51:04Z")

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If I never see another Tovala ad it will still be too soon.

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**Author:** ![eschereal](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/eschereal/32/18939_2.png) [@eschereal](https://boards.straightdope.com/u/eschereal)\
**Post date:** [December 22, 2022, 12:23am UTC](https://boards.straightdope.com/t/commercials-may-have-finally-hit-rock-bottom/973198/186 "2022-12-22T00:23:41Z")

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One particular ad struck me as troubling (mute button is sometimes not quite close enough). It starts out with a guy saying “I’m a former Marine who was stationed at …”. We had a few folks at work who had been in the Corps, and they were fond of repeating “there is no such thing as a former Marine”. That was repeated so often that it stuck, so hearing someone use those two words together just sounds all kinds of wrong.

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**Author:** ![nearwildheaven](https://avatars.discourse-cdn.com/v4/letter/n/90db22/32.png) [@nearwildheaven](https://boards.straightdope.com/u/nearwildheaven)\
**Post date:** [December 22, 2022, 12:23am UTC](https://boards.straightdope.com/t/commercials-may-have-finally-hit-rock-bottom/973198/187 "2022-12-22T00:23:47Z")

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Threadjacking update: Harvey Weinstein had Fournier’s gangrene, from a combination of his diabetes, and his misuse of injectable impotence remedies, like Caverject or PRP syringes.

I spoilered that for the men on this board.

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**Author:** ![digs](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/digs/32/14889_2.png) [@digs](https://boards.straightdope.com/u/digs)\
**Post date:** [December 22, 2022, 12:47am UTC](https://boards.straightdope.com/t/commercials-may-have-finally-hit-rock-bottom/973198/188 "2022-12-22T00:47:36Z")

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Thank you.

Injectable WHERE…?

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**Author:** ![running\_coach](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/running_coach/32/15836_2.png) [@running\_coach](https://boards.straightdope.com/u/running_coach)\
**Post date:** [December 22, 2022, 12:56am UTC](https://boards.straightdope.com/t/commercials-may-have-finally-hit-rock-bottom/973198/189 "2022-12-22T00:56:39Z")

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> [@digs](#):
>
> Thank you.
> 
> Injectable WHERE…? -

Ever seen an old banana that’s turning black…?

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**Author:** ![crowmanyclouds](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/crowmanyclouds/32/19884_2.png) [@crowmanyclouds](https://boards.straightdope.com/u/crowmanyclouds)\
**Post date:** [December 22, 2022, 1:28am UTC](https://boards.straightdope.com/t/commercials-may-have-finally-hit-rock-bottom/973198/190 "2022-12-22T01:28:18Z")

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🍆  
Such a rarely useful emoji but sometimes…

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**Author:** ![Morgyn](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/morgyn/32/3041_2.png) [@Morgyn](https://boards.straightdope.com/u/Morgyn)\
**Post date:** [December 22, 2022, 2:04am UTC](https://boards.straightdope.com/t/commercials-may-have-finally-hit-rock-bottom/973198/191 "2022-12-22T02:04:16Z")

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> [@eschereal](#):
>
> We had a few folks at work who had been in the Corps, and they were fond of repeating “there is no such thing as a former Marine”.

I thought it was, “There’s no such thing as an EX-Marine”?

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**Author:** ![DocCathode](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/doccathode/32/18773_2.png) [@DocCathode](https://boards.straightdope.com/u/DocCathode)\
**Post date:** [December 22, 2022, 2:16am UTC](https://boards.straightdope.com/t/commercials-may-have-finally-hit-rock-bottom/973198/192 "2022-12-22T02:16:31Z")

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I missed that. But you make an excellent point. I can’t believe I didn’t pick up on that.

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**Author:** ![eschereal](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/eschereal/32/18939_2.png) [@eschereal](https://boards.straightdope.com/u/eschereal)\
**Post date:** [December 22, 2022, 3:02am UTC](https://boards.straightdope.com/t/commercials-may-have-finally-hit-rock-bottom/973198/193 "2022-12-22T03:02:42Z")

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> [@Morgyn](#):
>
> I thought it was, “There’s no such thing as an EX-Marine”?

not sure I see a meaningful distinction

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**Author:** ![Morgyn](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/morgyn/32/3041_2.png) [@Morgyn](https://boards.straightdope.com/u/Morgyn)\
**Post date:** [December 22, 2022, 3:11am UTC](https://boards.straightdope.com/t/commercials-may-have-finally-hit-rock-bottom/973198/194 "2022-12-22T03:11:38Z")

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I dunno. I’ve known a couple of no longer serving in the Marines people, and they were pretty insistent they be referred as former, not ex, Marines. The said the latter was an insult.

Couldn’t prove it by me. 🤷

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**Author:** ![Spoons](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/spoons/32/3141_2.png) [@Spoons](https://boards.straightdope.com/u/Spoons)\
**Post date:** [December 22, 2022, 3:27am UTC](https://boards.straightdope.com/t/commercials-may-have-finally-hit-rock-bottom/973198/195 "2022-12-22T03:27:02Z")

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> [@not\_what\_you\_d\_expect](#):
>
> I sort of kind of liked the Lume lady at first and now I fucking hate her. Her deodorant is expensive as hell and her commercials are always on.

Yes, I’m getting tired of her and them as well.

I’ll take your word for it that the stuff is expensive, which leads me to a question: If the stuff is expensive, then why can the company not get an advertising agency and/or a professional production company to do the ads? They look pretty cheaply done, like they were done on the woman’s phone. If the company is making money, why can’t they spend a little on better commercials?

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**Author:** ![Chefguy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chefguy/32/138_2.png) [@Chefguy](https://boards.straightdope.com/u/Chefguy)\
**Post date:** [December 22, 2022, 12:47pm UTC](https://boards.straightdope.com/t/commercials-may-have-finally-hit-rock-bottom/973198/196 "2022-12-22T12:47:37Z")

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> [@eschereal](#):
>
> not sure I see a meaningful distinction

That’s because you weren’t a Marine. **Morgyn** is correct. I spent 20 years serving with and around Marines. They get prickly over the distinction.

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**Author:** ![LSLGuy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lslguy/32/5813_2.png) [@LSLGuy](https://boards.straightdope.com/u/LSLGuy)\
**Post date:** [December 22, 2022, 4:06pm UTC](https://boards.straightdope.com/t/commercials-may-have-finally-hit-rock-bottom/973198/197 "2022-12-22T16:06:26Z")

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> [@digs](#):
>
> I’ve got to say, if I were going to make up a company to give out automotive awards, it’d have _POWER_ in the name. And maybe some cool initials (ooh, like that character in _Scrubs…_)

James David Power really was the founder’s name. And JD Power gives out dubious awards in all sorts of categories to all sorts of companies in all sorts of industries. Cars are just one of their award categories. Though probably the one most heavily advertised directly to consumers, and hence best known.

Here’s their rankings on Natural Gas utilities in the USA:  
[https://www.jdpower.com/business/press-releases/2022-gas-utility-residential-customer-satisfaction-study](https://www.jdpower.com/business/press-releases/2022-gas-utility-residential-customer-satisfaction-study)  
And a list of industries they rate **[Industries Overview Homepage | J.D. Power (jdpower.com)](https://www.jdpower.com/business/industries)**

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**Author:** ![burpo\_the\_wonder\_mutt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/burpo_the_wonder_mutt/32/365_2.png) [@burpo\_the\_wonder\_mutt](https://boards.straightdope.com/u/burpo_the_wonder_mutt)\
**Post date:** [December 22, 2022, 5:14pm UTC](https://boards.straightdope.com/t/commercials-may-have-finally-hit-rock-bottom/973198/198 "2022-12-22T17:14:21Z")

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What’s that, Homer?

[![](https://img.youtube.com/vi/Ex9NaA2hetg/hqdefault.jpg "The Simpsons - Max Power Song") ](https://www.youtube.com/watch?v=Ex9NaA2hetg)

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**Author:** ![WolfpackJeep](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wolfpackjeep/32/2921_2.png) [@WolfpackJeep](https://boards.straightdope.com/u/WolfpackJeep)\
**Post date:** [December 23, 2022, 1:22am UTC](https://boards.straightdope.com/t/commercials-may-have-finally-hit-rock-bottom/973198/199 "2022-12-23T01:22:55Z")

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> [@Spoons](#):
>
> If the stuff is expensive, then why can the company not get an advertising agency and/or a professional production company to do the ads?

I’m going to guess that they did…think of the number of commercials that latch onto the latest video trends without fully understanding them. For instance, when Vine became really popular, an advertising agency might have been aware of these little attention-grabbing quick videos that went forward and backward. They turned around and applied this to commercials, which would show quick clips of the actor(s) doing a forward action, then reversing. The advertising agency didn’t care that their commercial was boring, or that it made no sense to people who weren’t using Vine…they were on top of the latest trend!

I think that’s what’s going on with Lume; the advertising agency wants to mimic the videos produced by ‘influencers’ for social media platforms. They apparently don’t care that the ads look like garbage (or, at the very least, out of place) when viewed on TV.

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**Author:** ![Jackmannii](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jackmannii/32/311_2.png) [@Jackmannii](https://boards.straightdope.com/u/Jackmannii)\
**Post date:** [December 24, 2022, 2:46am UTC](https://boards.straightdope.com/t/commercials-may-have-finally-hit-rock-bottom/973198/200 "2022-12-24T02:46:44Z")

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Sixt car rental ads explore a whole new dimension of dumbness.

You see, rented cars are so boooring, because they’re available from rent-a-car companies. But Sixt is a [rent-the-car](https://www.sixt.com) business. Get it? Rent-_the_-car! It’s like, way different!!

For me a good car rental experience _is_ uneventful and boring. I don’t want the adrenalin surge of a reserved car not being available, a breakdown or unexpected add-on charges. In much the same way, I never wanted “Adventure In Moving” (sorry, U-Haul).

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