I thought I might comment on a few earlier suggestions:
Man, I hate(d) the TV show. It was the backdrop to most of my childhood (my father was a big fan) but I couldn’t abide it, esp. Alan Alda’s smarmy self-importance. So imagine how surprised I was to find out (after literally being forced to watch it) that the movie is a bloody masterpiece. Of course, that just reinforced my opinion that the series was overrated tripe.
This is actually the very first episode of Buffy I watched all the way through. I’d seen bits and pieces before, but this ep. convinced me that there might be something more to Buffy than a tired re-hash of a dumb teen movie. It’s not a favourite episode, but it does contain tantalizing hints of better things to come.
If I got to choose, I’d show Bewitched, Bothered And Bewildered as Ellis Dee recommended. It has the advantage of being early in the series so there’s not that much backstory, it’s a standalone ep. and is hysterically funny, to boot.
Yep, this one hooked me, and good. I really loved it. Unfortunately, I really think it’s his best and no matter how much I might enjoy other discworld novels I still find myself mildly dissapointed that it didn’t reach the heights of Small Gods.
I’m surprised any non-fan would even be able to make sense of such a self-referential ‘meta’ episode. Afterall, much of the humour comes from subverting the established characters and mythos of the show. Instead, I’d show people the episode that pulled me in, Beyond the Sea, or maybe the brilliant Clyde Bruckman’s Final Repose
As for other shows, the pilots of The Shield (shocking ending), The Sopranos and Firefly all hooked me. I’m actually surprised that people are suggesting any other ep. for Firefly. The pilot was a perfect intro to the characters, the wild west aesthetic and quirky sense of humour and may Fox execs burn in hell with the fire of a thousand blue suns for fucking showing it last.