# Coors: What the hell is wrong with your advertising department? **URL:** \ **Category:** Miscellaneous and Personal Stuff I Must Share\ **Created:** [December 4, 2003, 10:50pm UTC](https://boards.straightdope.com/t/coors-what-the-hell-is-wrong-with-your-advertising-department/217039 "2003-12-04T22:50:30Z")\ **Posts on this page:** 12\ **Page:** 1
**Author:** ![Jpeg\_Jones](https://avatars.discourse-cdn.com/v4/letter/j/4bbf92/32.png) [@Jpeg\_Jones](https://boards.straightdope.com/u/Jpeg_Jones)\ **Post date:** [December 4, 2003, 10:50pm UTC](https://boards.straightdope.com/t/coors-what-the-hell-is-wrong-with-your-advertising-department/217039/1 "2003-12-04T22:50:30Z")
Today I saw two Coors Light billboards with the following catchy slogans: **The old ladies are of hairs.** and **This for-female-monkey is really doggy.** I am not kidding about this. They also had Spanish translations. What the holy Christ on a stick is this supposed to mean? ---
**Author:** ![greck](https://avatars.discourse-cdn.com/v4/letter/g/7ab992/32.png) [@greck](https://boards.straightdope.com/u/greck)\ **Post date:** [December 4, 2003, 11:01pm UTC](https://boards.straightdope.com/t/coors-what-the-hell-is-wrong-with-your-advertising-department/217039/2 "2003-12-04T23:01:52Z")
I think it’s a spanish translation joke. I ain’t got the second one figured out yet, but the “of hairs” in the first could be _“de pelos”_ meaning “the shit” or “cool” or “awesome” or something like that. It would help if you could write up the spanish versions. now, my spanish (mexican) slang is pretty poor, but I can consult the Mrs. I bet they go something like: _Las viejas son de pelos_ _La changera es muy perra_ I don’t really know what the second one might mean, but I’ll consult my resident mexican. I don’t know if I’d go questioning the coors marketing department’s judgment though; I mean, they manage to get people to buy and drink that shitty beer. ---
**Author:** ![Jpeg\_Jones](https://avatars.discourse-cdn.com/v4/letter/j/4bbf92/32.png) [@Jpeg\_Jones](https://boards.straightdope.com/u/Jpeg_Jones)\ **Post date:** [December 4, 2003, 11:07pm UTC](https://boards.straightdope.com/t/coors-what-the-hell-is-wrong-with-your-advertising-department/217039/3 "2003-12-04T23:07:17Z")
I didn’t write down the exact Spanish translations. I’ll try and get them. This is in a predominantly Spanish-speaking neighborhood, so your Spanish slang idea has merit. But if that’s it, why even bother with the English part? It just looks stupid. For what it’s worth, it did cause me to notice, in a train-wreck kind of way. Which is I guess the point. ---
**Author:** ![Jpeg\_Jones](https://avatars.discourse-cdn.com/v4/letter/j/4bbf92/32.png) [@Jpeg\_Jones](https://boards.straightdope.com/u/Jpeg_Jones)\ **Post date:** [December 4, 2003, 11:09pm UTC](https://boards.straightdope.com/t/coors-what-the-hell-is-wrong-with-your-advertising-department/217039/4 "2003-12-04T23:09:44Z")
Also, am I really to believe that there is actually a Spanish word that translates to “for-female-monkey”? ---
**Author:** ![Skywatcher](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/skywatcher/32/254_2.png) [@Skywatcher](https://boards.straightdope.com/u/Skywatcher)\ **Post date:** [December 4, 2003, 11:28pm UTC](https://boards.straightdope.com/t/coors-what-the-hell-is-wrong-with-your-advertising-department/217039/5 "2003-12-04T23:28:01Z")
> [@](#): > > \*Originally posted by Jpeg Jones \* > \*\*Also, am I really to believe that there is actually a Spanish word that translates to “for-female-monkey”? \*\* Run it through Babelfish and you get “para-hembra-mono”. ---
**Author:** ![Skywatcher](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/skywatcher/32/254_2.png) [@Skywatcher](https://boards.straightdope.com/u/Skywatcher)\ **Post date:** [December 4, 2003, 11:36pm UTC](https://boards.straightdope.com/t/coors-what-the-hell-is-wrong-with-your-advertising-department/217039/6 "2003-12-04T23:36:39Z")
Or “para-mona”. ---
**Author:** ![Really\_Not\_All\_That\_Bright](https://avatars.discourse-cdn.com/v4/letter/r/e8c25b/32.png) [@Really\_Not\_All\_That\_Bright](https://boards.straightdope.com/u/Really_Not_All_That_Bright)\ **Post date:** [December 5, 2003, 2:17am UTC](https://boards.straightdope.com/t/coors-what-the-hell-is-wrong-with-your-advertising-department/217039/7 "2003-12-05T02:17:49Z")
Let’s not be too hard on Coors. After all, they gave us TWINS! ---
**Author:** ![greck](https://avatars.discourse-cdn.com/v4/letter/g/7ab992/32.png) [@greck](https://boards.straightdope.com/u/greck)\ **Post date:** [December 5, 2003, 6:05pm UTC](https://boards.straightdope.com/t/coors-what-the-hell-is-wrong-with-your-advertising-department/217039/8 "2003-12-05T18:05:50Z")
> [@](#): > > \*Originally posted by Jpeg Jones \* > \*\*Also, am I really to believe that there is actually a Spanish word that translates to “for-female-monkey”? \*\* the way I translated it was: Chango - monkey female monkey -“changa” one who is for or about female monkeys or performs the task of female monkeying- “changera” as I understand it. Kinda like how a “mesero” is one who is about the table in a restaurant, (where table= “mesa” waiter = “mesero”) Again, it’s more a slang thing on the monkey girl though. It would take way more than hot twins and a monkey girl to convince me to drink that crap. ---
**Author:** ![VenusProbe](https://avatars.discourse-cdn.com/v4/letter/v/e495f1/32.png) [@VenusProbe](https://boards.straightdope.com/u/VenusProbe)\ **Post date:** [December 5, 2003, 6:12pm UTC](https://boards.straightdope.com/t/coors-what-the-hell-is-wrong-with-your-advertising-department/217039/9 "2003-12-05T18:12:20Z")
> [@](#): > > \*Originally posted by greck \* > \*\*… It would take way more than hot twins and a monkey girl to convince me to drink that crap. \*\* Amen to that! Better to ask What the hell is wrong with thier brewmaster! (Do they even have one?) ---
**Author:** ![Jpeg\_Jones](https://avatars.discourse-cdn.com/v4/letter/j/4bbf92/32.png) [@Jpeg\_Jones](https://boards.straightdope.com/u/Jpeg_Jones)\ **Post date:** [December 8, 2003, 5:58pm UTC](https://boards.straightdope.com/t/coors-what-the-hell-is-wrong-with-your-advertising-department/217039/10 "2003-12-08T17:58:36Z")
Okay, here are the Spanish translations shown under each slogan: **The old ladies are of hairs. Las viejas estan de pelos.** and **This for-female-monkey is really doggy. Esta pachanga esta perrona.** I am completely baffled. ---
**Author:** ![greck](https://avatars.discourse-cdn.com/v4/letter/g/7ab992/32.png) [@greck](https://boards.straightdope.com/u/greck)\ **Post date:** [December 8, 2003, 9:20pm UTC](https://boards.straightdope.com/t/coors-what-the-hell-is-wrong-with-your-advertising-department/217039/11 "2003-12-08T21:20:16Z")
ok, I was 1 for 2. the first means what I said it did. “esta pachanga esta perrona” hmm, sounds like pure slang, the kind vulgar men would use to refer to women as sexual objects. And the kind that would be used to sell crappy beer. My guess is it means (very loosely) “this chick is really hot” pachanga is the monkey woman part, but I don’t think it would be used that way in any practicality. Kind of like “cabron” the root word is “cabra” which means “goat” but the end result is more like “fucker” or something like that. ---
**Author:** ![greck](https://avatars.discourse-cdn.com/v4/letter/g/7ab992/32.png) [@greck](https://boards.straightdope.com/u/greck)\ **Post date:** [December 8, 2003, 9:29pm UTC](https://boards.straightdope.com/t/coors-what-the-hell-is-wrong-with-your-advertising-department/217039/12 "2003-12-08T21:29:32Z")
:smack: Turns out I was dead wrong. “Pachanga” means party. I kind of knew that, like I’d been told once before, but I’ve never had occasion to use it, so, it kind of slipped my mind.