# Corporate-speek that drives you mad?

**URL:** <https://boards.straightdope.com/t/corporate-speek-that-drives-you-mad/256596>\
**Category:** In My Humble Opinion\
**Created:** [July 23, 2004, 10:53pm UTC](https://boards.straightdope.com/t/corporate-speek-that-drives-you-mad/256596 "2004-07-23T22:53:33Z")\
**Posts on this page:** 20\
**Page:** 1

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**Author:** ![Dog80](https://avatars.discourse-cdn.com/v4/letter/d/6bbea6/32.png) [@Dog80](https://boards.straightdope.com/u/Dog80)\
**Post date:** [July 23, 2004, 10:53pm UTC](https://boards.straightdope.com/t/corporate-speek-that-drives-you-mad/256596/1 "2004-07-23T22:53:33Z")

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Which phrases used by corporations turn your bowels inside-out?

My personal favorite is when companies call their employees “associates” or “coleagues”. Usually “slaves” would be more appropriate.

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**Author:** ![Chefguy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chefguy/32/138_2.png) [@Chefguy](https://boards.straightdope.com/u/Chefguy)\
**Post date:** [July 23, 2004, 11:38pm UTC](https://boards.straightdope.com/t/corporate-speek-that-drives-you-mad/256596/2 "2004-07-23T23:38:13Z")

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“Process mapping”. Cripes.

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**Author:** ![Unauthorized\_Cinnamon](https://avatars.discourse-cdn.com/v4/letter/u/bc8723/32.png) [@Unauthorized\_Cinnamon](https://boards.straightdope.com/u/Unauthorized_Cinnamon)\
**Post date:** [July 24, 2004, 12:04am UTC](https://boards.straightdope.com/t/corporate-speek-that-drives-you-mad/256596/3 "2004-07-24T00:04:13Z")

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“Teaming”  
“Signage”  
“Dialoging”  
“Utilize”

All convey to me that the speaker is insecure about his intelligence and command of language, so using simple words like “cooperating,” “signs,” “talking,” and “use” make them feel inadequate.

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**Author:** ![Cervaise](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cervaise/32/16693_2.png) [@Cervaise](https://boards.straightdope.com/u/Cervaise)\
**Post date:** [July 24, 2004, 12:15am UTC](https://boards.straightdope.com/t/corporate-speek-that-drives-you-mad/256596/4 "2004-07-24T00:15:14Z")

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The latest toothgrinder to infiltrate my purview is “productionalize.” Grrrrr.

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**Author:** ![Dog80](https://avatars.discourse-cdn.com/v4/letter/d/6bbea6/32.png) [@Dog80](https://boards.straightdope.com/u/Dog80)\
**Post date:** [July 24, 2004, 12:46am UTC](https://boards.straightdope.com/t/corporate-speek-that-drives-you-mad/256596/5 "2004-07-24T00:46:43Z")

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> [@Cervaise](#):
>
> The latest toothgrinder to infiltrate my purview is “productionalize.” Grrrrr.

What does the word “productionalize” mean? 😕

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**Author:** ![Cervaise](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cervaise/32/16693_2.png) [@Cervaise](https://boards.straightdope.com/u/Cervaise)\
**Post date:** [July 24, 2004, 12:52am UTC](https://boards.straightdope.com/t/corporate-speek-that-drives-you-mad/256596/6 "2004-07-24T00:52:51Z")

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Fuck if I know. You tell me.

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**Author:** ![Harriet\_the\_Spry](https://avatars.discourse-cdn.com/v4/letter/h/e56c9b/32.png) [@Harriet\_the\_Spry](https://boards.straightdope.com/u/Harriet_the_Spry)\
**Post date:** [July 24, 2004, 12:54am UTC](https://boards.straightdope.com/t/corporate-speek-that-drives-you-mad/256596/7 "2004-07-24T00:54:04Z")

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verbiage. Who needs another word for “words”? If you are calling it verbiage, it’s pretty likely what you are writing is garbiage…

synch up - as in, I need to synch up with Tom on that. It’s especially jarring because when spoken it sounds like sink up–go up by going down?

My latest, newest non-favorite “to socialize an idea” Like, we need to socialize the new ad campaign within marketing before we take it to the VP of sales.

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**Author:** ![Jurph](https://avatars.discourse-cdn.com/v4/letter/j/50afbb/32.png) [@Jurph](https://boards.straightdope.com/u/Jurph)\
**Post date:** [July 24, 2004, 1:07am UTC](https://boards.straightdope.com/t/corporate-speek-that-drives-you-mad/256596/8 "2004-07-24T01:07:11Z")

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“submittal” (it’s “submission”)

“impacted” (not unless they’re wisdom teeth, asshole)

“We’re going to socialize X” (I bet you’re just going to go around and get a consensus. Socialize doesn’t get a direct object unless you’re doing behavioral experiments on the test engineers that I don’t know about.)

“selling off” to mean “getting customer approval on”

“This slide talks to the issues of…” (You are talking _to_ us, _about_ the slide. The slide isn’t talking to anyone, and certainly not to any issues!)

Nine layers of prepositions and passive voice: “The ERB is responsible for the formation of the group of engineers without whom socializing the requirements would be made more difficult during a test phase in the responsibilities matrix of the requirements verification compliance directorate.”

And of course, the ten kinds of meetings:

- tiger team
- round table
- face to face
- shoulder to shoulder
- working group (yeah, right!)
- table-top
- wall-walk
- all-hands
- splinter
- pre-meeting

…which are, by and large, indistinguishable, except that a splinter has free donuts and an all-hands is going to have lots of people asking dumb questions because they don’t realize it’s an information-only forum.

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**Author:** ![ParentalAdvisory](https://avatars.discourse-cdn.com/v4/letter/p/53a042/32.png) [@ParentalAdvisory](https://boards.straightdope.com/u/ParentalAdvisory)\
**Post date:** [July 24, 2004, 1:23am UTC](https://boards.straightdope.com/t/corporate-speek-that-drives-you-mad/256596/9 "2004-07-24T01:23:42Z")

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Sorry, but y’all just need to be _more_ proactive.

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**Author:** ![Uvula\_Donor](https://avatars.discourse-cdn.com/v4/letter/u/e19adc/32.png) [@Uvula\_Donor](https://boards.straightdope.com/u/Uvula_Donor)\
**Post date:** [July 24, 2004, 1:37am UTC](https://boards.straightdope.com/t/corporate-speek-that-drives-you-mad/256596/10 "2004-07-24T01:37:22Z")

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> [@ParentalAdvisory](#):
>
> Sorry, but y’all just need to be _more_ proactive.

Yes. It’s time to _take ownership_ of this issue.

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**Author:** ![Sylkyn](https://avatars.discourse-cdn.com/v4/letter/s/da6949/32.png) [@Sylkyn](https://boards.straightdope.com/u/Sylkyn)\
**Post date:** [July 24, 2004, 1:49am UTC](https://boards.straightdope.com/t/corporate-speek-that-drives-you-mad/256596/11 "2004-07-24T01:49:10Z")

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My ex-boss had two threadbare statements he used _all the time_:

“We need to be on the same page of music.”

“We all need to be team players!”

These may not qualify as “corporate speech”, but I heard those two sentences at least ten times daily for six years, and I still get a nervous tic just thinking about it. Oh yeah and I almost forgot:

“Don’t work harder! Work SMARTER!!”

I gotta go get a beer. Just typing that pissed me off.

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**Author:** ![Aeschines](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/aeschines/32/16251_2.png) [@Aeschines](https://boards.straightdope.com/u/Aeschines)\
**Post date:** [July 24, 2004, 1:52am UTC](https://boards.straightdope.com/t/corporate-speek-that-drives-you-mad/256596/12 "2004-07-24T01:52:30Z")

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“Human Resources.” When you think about it, it’s an incredibly stupid phrase. Cheesy. When did the simple and accurate “Personnel” go bye-bye?

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**Author:** ![Duke](https://avatars.discourse-cdn.com/v4/letter/d/e8c25b/32.png) [@Duke](https://boards.straightdope.com/u/Duke)\
**Post date:** [July 24, 2004, 1:58am UTC](https://boards.straightdope.com/t/corporate-speek-that-drives-you-mad/256596/13 "2004-07-24T01:58:07Z")

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Just about any attempt to turn a perfectly good noun into a verb irks me, as when my boss once asked me to “matrix the prospects.” I should have asked him, “Are you The One?”

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**Author:** ![The\_Asbestos\_Mango](https://avatars.discourse-cdn.com/v4/letter/t/edb3f5/32.png) [@The\_Asbestos\_Mango](https://boards.straightdope.com/u/The_Asbestos_Mango)\
**Post date:** [July 24, 2004, 2:00am UTC](https://boards.straightdope.com/t/corporate-speek-that-drives-you-mad/256596/14 "2004-07-24T02:00:23Z")

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“Internal customer”.  
“Guest/Customer Opportunity”

God, this thread brought back some bad memories of former jobs I had to start a new thread…

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**Author:** ![Emperor\_Penguin](https://avatars.discourse-cdn.com/v4/letter/e/c2a13f/32.png) [@Emperor\_Penguin](https://boards.straightdope.com/u/Emperor_Penguin)\
**Post date:** [July 24, 2004, 2:20am UTC](https://boards.straightdope.com/t/corporate-speek-that-drives-you-mad/256596/15 "2004-07-24T02:20:43Z")

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> [@Harriet the Spry](#):
>
> go up by going down?

Well, that is one way to climb the corporate ladder 🙂  
As for me, I loath the word Synergy. That and the phrase “Let’s dialouge!”. WTF? Are you an acting coach? Am I in a movie? Does my line delievery suck? 'Cause if that aint the case, then how about we just talk?

I swear, next time I hear that I’m busting out the MacBeth, and god help them if they don’t know their lines!

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**Author:** ![Ringo](https://avatars.discourse-cdn.com/v4/letter/r/779978/32.png) [@Ringo](https://boards.straightdope.com/u/Ringo)\
**Post date:** [July 24, 2004, 2:23am UTC](https://boards.straightdope.com/t/corporate-speek-that-drives-you-mad/256596/16 "2004-07-24T02:23:55Z")

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I don’t know if it’s because my employer is Tulsa based, or if it’s because the overwhelming majority of our employees are field hands, but fortunately I don’t get much megatrend speech.

One I _do_ remember from the past is “deprojectmanagerize.” _Gaahhh_!

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**Author:** ![bouv](https://avatars.discourse-cdn.com/v4/letter/b/bc8723/32.png) [@bouv](https://boards.straightdope.com/u/bouv)\
**Post date:** [July 24, 2004, 2:28am UTC](https://boards.straightdope.com/t/corporate-speek-that-drives-you-mad/256596/17 "2004-07-24T02:28:27Z")

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Thing like this are what makes me glad I don’t work in the corporate world 🙂

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**Author:** ![Duke](https://avatars.discourse-cdn.com/v4/letter/d/e8c25b/32.png) [@Duke](https://boards.straightdope.com/u/Duke)\
**Post date:** [July 24, 2004, 2:32am UTC](https://boards.straightdope.com/t/corporate-speek-that-drives-you-mad/256596/18 "2004-07-24T02:32:51Z")

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Heh, I don’t either, but we still have jargony words. Another un-favorite is “buy-in,” or “when your boss or your boss’s boss agrees that what you’re doing is actually useful.”

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**Author:** ![Chairman\_Pow](https://avatars.discourse-cdn.com/v4/letter/c/838e76/32.png) [@Chairman\_Pow](https://boards.straightdope.com/u/Chairman_Pow)\
**Post date:** [July 24, 2004, 2:39am UTC](https://boards.straightdope.com/t/corporate-speek-that-drives-you-mad/256596/19 "2004-07-24T02:39:07Z")

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> [@Jurph](#):
>
> “submittal” (it’s “submission”)

[The dictionary](http://dictionary.reference.com/search?q=submittal&r=67) disagrees with you.

I loved writing that things were “actionable items.” Really confused the hell out of my coworkers until they started using it, then it really pissed me off. My own damn fault though.

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**Author:** ![Fritz](https://avatars.discourse-cdn.com/v4/letter/f/c57346/32.png) [@Fritz](https://boards.straightdope.com/u/Fritz)\
**Post date:** [July 24, 2004, 3:03am UTC](https://boards.straightdope.com/t/corporate-speek-that-drives-you-mad/256596/20 "2004-07-24T03:03:03Z")

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“You can expect senior management to give you some serious _push-back_ on your idea…”

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