Everyone should read this. Information asymmetry is a critical problem in the used car market. From the article:
So let’s go over this again: Let’s say you’re selling a used car. You know it’s of above-average reliability, but you just want something newer. So if an average car sold for $10,000, you’d value yours at $12,000, and that’s what you want to sell it for. If someone offers you $10,000, you won’t take it.
Now, let’s say you have a lemon. You try to pass it off as average and sell it for $10,000. But to you, it’s only worth $8,000 because of problems you know about but the buyer can’t discern.
Now let’s assume the buyer is only willing to pay the average price - he doesn’t know whether your car is a jewel or a lemon. So what happens? The good car can’t find its asking price, and drops out of the market. The only vehicle available to you is the lemon.
Now that this takes place for a while in the marketplace, it becomes known that used cars that are privately sold are more likely to be lemons than not. Now the buyers discount the price even more, driving the next-best vehicles out of the market. Eventually, you wind up with a market of nothing but lemons, selling for lemon prices.
How can you avoid this? There are several ways: One is to have the vehicle inspected, but this will only reduce some of the uncertainty. Another is to buy from a reputable dealer with an incentive to maintain a reputation. Here’s what happens: When dealers take in trades or lease returns, they inspect them thoroughly. If the vehicles are above-average in quality, they keep them and sell them as used vehicles. This enhances their reputation, and allows them to charge more for the used vehicles, increasing their profit.
If the vehicles they take in trade or on lease return are below average, they’ll send them out for auction. Some of these are purchased by private individuals who are willing to trade the lower price for the risk of reliability issues. Many of them are bought by agents of lesser car dealerships, or by ‘curbers’ - shady individuals or small companies who look for cheap flawed vehicles, cover up the flaws, and resell them as better than they are.
The result of this information asymmetry means that ‘Cars for Cash’ on the corner is likely to have a lot full of overpriced lemons, no matter how low the window sticker price seems to be. They have no reputation to protect, and they stay in business by appealing to the desperate and ill-informed. A BMW dealership in a 2 million dollar building is unlikely to intentionally sell you a lemon - but there will be a premium on their used cars as their price for assuring quality for you.
Now, you can find great deals sometimes if you’re willing to look at private sales and do lots of work inspecting the vehicle, examining its service history, etc. But when buying an older vehicle, remember one thing: The person selling it is probably doing so because he’s finding it increasingly unreliable and expensive to operate.
This is why I advocate buying a 2 or 3-year old lease return or car that someone traded in for a new model. Now you’re in the area of the market flooded with cars that were returned for no reason other than that the lease expired or the seller likes to drive new cars. so the percentage of lemons should be about average. You have a warranty which protects you from hidden defects for a couple more years. And you avoid the bulk of the new-car depreciation.
To me, that’s truly the sweet spot for car value.