# Cracker Barrel changes logo and stock declines **URL:** \ **Category:** Cafe Society\ **Created:** [August 21, 2025, 9:06pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371 "2025-08-21T21:06:31Z")\ **Posts on this page:** 20\ **Page:** 14
**Author:** ![Q.Q.Switcheroo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/q.q.switcheroo/32/5713_2.png) [@Q.Q.Switcheroo](https://boards.straightdope.com/u/Q.Q.Switcheroo)\ **Post date:** [August 29, 2025, 10:17pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/261 "2025-08-29T22:17:28Z")
From this week’s McSweeney’s: > **[I’m the Abandoned New Cracker Barrel Logo, and You Can All Go Fuck Yourselves](https://www.mcsweeneys.net/articles/im-the-abandoned-new-cracker-barrel-logo-and-you-can-all-go-fuck-yourselves)** > > “After days of intense backlash, most recently from President Donald Trump, Cracker Barrel is scrapping its new minimalist logo.” — CNN > \- - -I shou... ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [August 29, 2025, 10:18pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/262 "2025-08-29T22:18:58Z")
> [@Sherrerd](#): > > Maybe this is part of the new CEO’s rebranding effort. I’ll note that I haven’t heard of any MAGA folks railing about _this_. (Though perhaps it’s not very widespread in the chain, yet.) It looks like they added alcoholic drinks as a permanent menu item in 2020. That would have been during the tenure of their previous CEO, Sandra Cochran; their current CEO, Julie Feiss Masino, took over in 2024. I do suspect that the drinks aren’t offered at every one of their locations; it requires each location to get a liquor license from whatever local government unit regulates such licenses, and I know that, in the southeastern U.S. (where many of their locations are), getting such a license can be difficult. Beyond that, a whole lot of MAGA types do like to drink booze. ---
**Author:** ![Sherrerd](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/sherrerd/32/8_2.png) [@Sherrerd](https://boards.straightdope.com/u/Sherrerd)\ **Post date:** [August 29, 2025, 10:32pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/263 "2025-08-29T22:32:05Z")
> [@kenobi\_65](#): > > Beyond that, a whole lot of MAGA types do like to drink booze. Yeah. As you say, the chain won’t be uniform on this due to local hoops-to-jump through. But no one seems to consider the availability of beer to be Woke or DEI-related. (I’m still unclear on the rationale behind the “CB has gone woke” accusation. Is taking down some of the clutter from the walls and repainting, somehow related to Being Black or Female or Hispanic? _Maybe_ related to Being Gay, if one accepts stereotypes about gay men. But it’s really a stretch.) ---
**Author:** ![Spice\_Weasel](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/spice_weasel/32/5435_2.png) [@Spice\_Weasel](https://boards.straightdope.com/u/Spice_Weasel)\ **Post date:** [August 29, 2025, 10:45pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/264 "2025-08-29T22:45:35Z")
> [@kenobi\_65](#): > > I do suspect that the drinks aren’t offered at every one of their locations; it requires each location to get a liquor license from whatever local government unit regulates such licenses, and I know that, in the southeastern U.S. (where many of their locations are), getting such a license can be difficult. Same for the NE, I think. One of the weirdest things about New Jersey (coming from Michigan) is that not every adult restaurant served alcohol. Also I think there was a day on the weekend they weren’t allowed to sell it. And the places that _did_ sell it seemed super out of place. There was a huge alcohol selection at Rite Aid, for example. Had to do with zoning, I think. There were places where I grew up where you could get drive-through liquor and cigarettes. I guess we’re all just boozers up here. ---
**Author:** ![Son\_of\_a\_Rich](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/son_of_a_rich/32/5439_2.png) [@Son\_of\_a\_Rich](https://boards.straightdope.com/u/Son_of_a_Rich)\ **Post date:** [August 29, 2025, 10:47pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/265 "2025-08-29T22:47:48Z")
Ok, the guy is standing there wearing the barrel, and the sign says, “Thanks Trump” instead of Cracker Barrel. I’d make it if I knew how. ---
**Author:** ![EddyTeddyFreddy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/eddyteddyfreddy/32/18796_2.png) [@EddyTeddyFreddy](https://boards.straightdope.com/u/EddyTeddyFreddy)\ **Post date:** [August 29, 2025, 11:32pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/266 "2025-08-29T23:32:48Z")
For bird lovers: [![](https://pbs.twimg.com/media/GzcjzFFbsAApxlc.jpg) ](https://pbs.twimg.com/media/GzcjzFFbsAApxlc.jpg) ---
**Author:** ![Coriolanus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/coriolanus/32/18769_2.png) [@Coriolanus](https://boards.straightdope.com/u/Coriolanus)\ **Post date:** [August 30, 2025, 3:10am UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/267 "2025-08-30T03:10:31Z")
The name sounds familiar, their logo or website content I wasn’t quite following. What comes in the barrel? I assume cheese? Maybe a barrel of crackers? I hope this rises to to the level of “Cracker Barrel Gate” just to keep trump’s mind on how important and representative his several administrations will be known for. Certainly the DEI stuff is back in play. ETA: their stock is a bit down for the year. I say it’‘s a buy. Halloween, Thanksgiving, Christmas - that is cheese & cracker time. Even if it was made by DEI folks. (although, if it’s the same kind of product, Jacob’s blows them away) ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [August 30, 2025, 3:33am UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/268 "2025-08-30T03:33:21Z")
> [@Coriolanus](#): > > What comes in the barrel? I assume cheese? Maybe a barrel of crackers? Once upon a time, at old-fashioned small-town general stores, soda crackers did, in fact, come in barrels. As the stories go, locals – particularly old-timers – would congregate at their towns’ general stores, sit around the cracker barrel, and socialize and tell stories (probably while snacking on crackers). For that reason, the adjective “[cracker-barrel](https://www.merriam-webster.com/dictionary/cracker-barrel)” means “suggestive of the friendly homespun character of a country store.” The restaurant chain chose the name to evoke that “friendly homespun character,” and their old/new logo depicts such an old-timer, sitting in a comfortable chair, leaning against a cracker barrel. ---
**Author:** ![Darren\_Garrison](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/darren_garrison/32/92_2.png) [@Darren\_Garrison](https://boards.straightdope.com/u/Darren_Garrison)\ **Post date:** [August 30, 2025, 3:48am UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/269 "2025-08-30T03:48:19Z")
> [@kenobi\_65](#): > > As the stories go, locals – particularly old-timers – would congregate at their towns’ general stores, sit around the cracker barrel Similar to the pickle barrel in Sam Drucker’s store in _Green Acres_ and _Petticoat Junction_. ---
**Author:** ![Coriolanus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/coriolanus/32/18769_2.png) [@Coriolanus](https://boards.straightdope.com/u/Coriolanus)\ **Post date:** [August 30, 2025, 3:57am UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/270 "2025-08-30T03:57:30Z")
As word goes ‘round, after reading _k **enobi’s** __Americana_ reply. Sam Drucker and those two shows came to mind. ---
**Author:** ![Maserschmidt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/maserschmidt/32/18829_2.png) [@Maserschmidt](https://boards.straightdope.com/u/Maserschmidt)\ **Post date:** [August 30, 2025, 4:01am UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/271 "2025-08-30T04:01:00Z")
Jesus, first they screw up all the Cracker Barrel’s, now they’re telling us Buford Pusser killed his wife? It’s the war of northern aggression all over again! > **[After 58 years, police say Pauline Mullins Pusser was murdered by her famous...](https://www.the-independent.com/news/world/americas/crime/sheriff-pussers-wife-murder-new-evidence-b2816638.html)** > > Pauline Mullins Pusser was gunned down in 1967 — in what her husband called an attempted ambush on his life. But 58 years later police have a different version of events ---
**Author:** ![Coriolanus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/coriolanus/32/18769_2.png) [@Coriolanus](https://boards.straightdope.com/u/Coriolanus)\ **Post date:** [August 30, 2025, 4:11am UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/272 "2025-08-30T04:11:15Z")
i’ve not been following Cracker Gate. i know the policy of Police is to never stop investigating “cold cases” yet is this a sequitur or non-sequitur? ETA: Or was ir abour rhem lying, thieving reporters at The Intependent not finding any scandals in the UK and cooking up Cracker Gate, with all it’s insidious DEI stuff? On their way to claiming the Pulizer, they are. ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [August 30, 2025, 4:28am UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/273 "2025-08-30T04:28:07Z")
> [@Coriolanus](#): > > i know the policy of Police is to never stop investigating “cold cases” yet is this a sequitur or non-sequitur? Non sequitur; it has nothing to do with Cracker Barrel. ---
**Author:** ![Tibby](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tibby/32/17030_2.png) [@Tibby](https://boards.straightdope.com/u/Tibby)\ **Post date:** [August 30, 2025, 8:45am UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/274 "2025-08-30T08:45:48Z")
Or, they could re-brand and focus on family fun. [![](https://i.imgur.com/VSVT0EJ.png) ](https://i.imgur.com/VSVT0EJ.png) ---
**Author:** ![Der\_Trihs](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/der_trihs/32/233_2.png) [@Der\_Trihs](https://boards.straightdope.com/u/Der_Trihs)\ **Post date:** [August 30, 2025, 11:14am UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/275 "2025-08-30T11:14:37Z")
[![](https://cdn.discordapp.com/attachments/559431756432801795/1411300817603924059/20250830_122458.jpg?ex=68b427cf&is=68b2d64f&hm=b65b49d1c4947f1445499a99226450a16ec45e7acf26bab4e4a419200ac4a313) ](https://cdn.discordapp.com/attachments/559431756432801795/1411300817603924059/20250830_122458.jpg?ex=68b427cf&is=68b2d64f&hm=b65b49d1c4947f1445499a99226450a16ec45e7acf26bab4e4a419200ac4a313) Why settle for the Lesser Evil? ---
**Author:** ![Maserschmidt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/maserschmidt/32/18829_2.png) [@Maserschmidt](https://boards.straightdope.com/u/Maserschmidt)\ **Post date:** [August 30, 2025, 12:33pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/276 "2025-08-30T12:33:08Z")
> [@kenobi\_65](#): > > Non sequitur; it has nothing to do with Cracker Barrel. They both pertain to a certain kind of Southern culture. ---
**Author:** ![Fretful\_Porpentine](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/fretful_porpentine/32/2873_2.png) [@Fretful\_Porpentine](https://boards.straightdope.com/u/Fretful_Porpentine)\ **Post date:** [August 30, 2025, 5:45pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/277 "2025-08-30T17:45:37Z")
> [@Sherrerd](#): > > (I’m still unclear on the rationale behind the “CB has gone woke” accusation. Is taking down some of the clutter from the walls and repainting, somehow related to Being Black or Female or Hispanic? _Maybe_ related to Being Gay, if one accepts stereotypes about gay men. But it’s really a stretch.) I’m not sure “woke” has any meaning anymore other than Something New That I Don’t Like. (FWIW, the university where I work got accused of “wokeness” after trying to rebrand to attract more _male_ students.) ---
**Author:** ![aceplace57](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/aceplace57/32/3500_2.png) [@aceplace57](https://boards.straightdope.com/u/aceplace57)\ **Post date:** [August 30, 2025, 6:46pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/278 "2025-08-30T18:46:51Z")
Cracker Barrel brought in a CEO to **modernize** the brand. That would unclude the menu, appearance, and logo. [Julie Felss Masino](https://www.nrn.com/restaurant-segments/cracker-barrel-names-former-taco-bell-exec-julie-felss-masino-as-new-ceo) is a former Taco Bell executive. I think Taco Bell is pretty sterile and bland. But they are successful. I don’t see any political issue. The founders of a business eventually get old and the people that take over make changes. Masino has never met one of the original cofounders and board member. I guess she doesn’t consider it important to reach out. I think Masino is focused on the future of the brand. Tommy Lowe is 93 and retired. [![](https://img.youtube.com/vi/u_xTS581N0o/maxresdefault.jpg "Original co-founder of Cracker Barrel has a lot to say about the rebranding chaos") ](https://www.youtube.com/watch?v=u_xTS581N0o) ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [August 30, 2025, 6:56pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/279 "2025-08-30T18:56:22Z")
> [@aceplace57](#): > > I don’t see any political issue. The founders of a business eventually get old and the people that take over make changes. Clearly, the people who had a cow over the logo feel very differently. ---
**Author:** ![aceplace57](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/aceplace57/32/3500_2.png) [@aceplace57](https://boards.straightdope.com/u/aceplace57)\ **Post date:** [August 30, 2025, 7:06pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/280 "2025-08-30T19:06:48Z")
I’m surprised Cracker Barrel was founded in 1969. I was already finishing elementary school. My parents and I stopped at CB on vacations in the early to mid 70’s. We had no idea they were new restaurants. They looked like a brand from the 1950’s. The post war boomer families were traveling more and visited restaurants like Bonanza, Shoney’s and Stuckey’s. [Previous page](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371.md?page=13) [Next page](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371.md?page=15)