# Cracker Barrel changes logo and stock declines **URL:** \ **Category:** Cafe Society\ **Created:** [August 21, 2025, 9:06pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371 "2025-08-21T21:06:31Z")\ **Posts on this page:** 20\ **Page:** 16
**Author:** ![Dag\_Otto](https://avatars.discourse-cdn.com/v4/letter/d/439d5e/32.png) [@Dag\_Otto](https://boards.straightdope.com/u/Dag_Otto)\ **Post date:** [September 1, 2025, 7:21pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/301 "2025-09-01T19:21:53Z")
> [@LSLGuy](#): > > Over its ~40 year lifetime it’s been a shit non-performing investment except for a couple of years here and there. It still is a shit investment. Maybe not so much if you were in it for the dividend. But with the dividend being reduced by a good amount in just the last year, and a dim outlook on growth, yeah, I wouldn’t be holding it. [https://investor.crackerbarrel.com/stock-information/dividends-splits](https://investor.crackerbarrel.com/stock-information/dividends-splits) ---
**Author:** ![Babale](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/babale/32/15666_2.png) [@Babale](https://boards.straightdope.com/u/Babale)\ **Post date:** [September 9, 2025, 9:29pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/302 "2025-09-09T21:29:12Z")
Apparently the backlash was so bad that, not only did they not go through with the logo change, they’ve now announced that all their remodels are on hold. ---
**Author:** ![Maserschmidt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/maserschmidt/32/18829_2.png) [@Maserschmidt](https://boards.straightdope.com/u/Maserschmidt)\ **Post date:** [September 9, 2025, 9:38pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/303 "2025-09-09T21:38:48Z")
> [@Maserschmidt](#): > > Hoo, boy, people protesting the logo change are sure showing their economic impact on the stock price. The price was $54 when I posted this, it’s down to $50 now. CEO firing in five…four…. ---
**Author:** ![Jackmannii](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jackmannii/32/311_2.png) [@Jackmannii](https://boards.straightdope.com/u/Jackmannii)\ **Post date:** [September 9, 2025, 9:40pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/304 "2025-09-09T21:40:58Z")
> **[Cracker Barrel drops restaurant remodels after fan outrage](https://www.foxbusiness.com/media/cracker-barrel-drops-restaurant-remodels-after-fan-outrage)** > > The restaurant chain halted remodeling plans at 660 locations following fierce criticism from customers who opposed the modern interior changes and new logo design. > [@](#): > > Cracker Barrel said only four of its 660 locations have been remodeled and pledged that the project will not continue. The remodels dropped the kitschy Americana décor the chain is known for in favor of a more minimalist, modern look. The company said it will continue to invest in restaurant quality, putting a bigger focus on “the kitchen and on your plate.” We’ll have to keep an eye on those sneaky execs. If they start emphasizing crudités and tiny portions it’s gonna get ugly all over again. ---
**Author:** ![LSLGuy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lslguy/32/5813_2.png) [@LSLGuy](https://boards.straightdope.com/u/LSLGuy)\ **Post date:** [September 9, 2025, 9:44pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/305 "2025-09-09T21:44:00Z")
> [@Jackmannii](#): > > > The company said it will continue to invest in restaurant quality, putting a bigger focus on “the kitchen and on your plate.” Now where the hell else should a competent restaurant manager put their emphasis? I can hear Mike Royko’s pal Sam Sianis spinning in his grave. ---
**Author:** ![Slithy\_Tove](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/slithy_tove/32/18248_2.png) [@Slithy\_Tove](https://boards.straightdope.com/u/Slithy_Tove)\ **Post date:** [September 9, 2025, 9:54pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/306 "2025-09-09T21:54:49Z")
“Not only are buffets gonna come back, they’re gonna come back with this weird, own-the-libs vengeance. Every one of them’s gonna have an agenda. “Come on down to Captain Covid’s Alpha Males Only buffet!” “You the kind of left-wing soy boy that needs a sneeze guard over your clam chowder, or are you able to fuck your wife?” “Then come on down to Captain Covid’s…” “You show us proof you ain’t been vaccinated, you get a free platter of room-temperature scallops.” Patton Oswalt - 2022 ---
**Author:** ![Dag\_Otto](https://avatars.discourse-cdn.com/v4/letter/d/439d5e/32.png) [@Dag\_Otto](https://boards.straightdope.com/u/Dag_Otto)\ **Post date:** [September 9, 2025, 9:57pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/307 "2025-09-09T21:57:20Z")
> [@Babale](#): > > Apparently the backlash was so bad that, not only did they not go through with the logo change, they’ve now announced that all their remodels are on hold. Since they are unable to modernize, I suppose they may as well allow smoking in the restaurants. ---
**Author:** ![LSLGuy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lslguy/32/5813_2.png) [@LSLGuy](https://boards.straightdope.com/u/LSLGuy)\ **Post date:** [September 9, 2025, 10:04pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/308 "2025-09-09T22:04:43Z")
Were that legal, I expect a hefty fraction of the customer base would be totally in favor. ---
**Author:** ![Elmer\_J.Fudd](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/elmer_j.fudd/32/1211_2.png) [@Elmer\_J.Fudd](https://boards.straightdope.com/u/Elmer_J.Fudd)\ **Post date:** [September 10, 2025, 12:29am UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/309 "2025-09-10T00:29:15Z")
> [@LSLGuy](#): > > Were that legal, I expect a hefty fraction of the customer base would be totally in favor Make room for the cuspidors. ---
**Author:** ![jsc1953](https://avatars.discourse-cdn.com/v4/letter/j/5daacb/32.png) [@jsc1953](https://boards.straightdope.com/u/jsc1953)\ **Post date:** [September 10, 2025, 8:07pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/310 "2025-09-10T20:07:53Z")
I’d never eaten in a CB, and politically and culturally and gustatorially I was unlikely to. But a good friend told us that they have the best pancakes ever, and we were on the road and looking for breakfast…. The friend was right. My wife had pancakes and eggs and both were perfect. I had biscuits and gravy—I was surprised that they were served deconstructed but once I assembled them correctly they were quite good. ---
**Author:** ![Maserschmidt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/maserschmidt/32/18829_2.png) [@Maserschmidt](https://boards.straightdope.com/u/Maserschmidt)\ **Post date:** [September 10, 2025, 8:17pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/311 "2025-09-10T20:17:29Z")
> [@Maserschmidt](#): > > The price was $54 when I posted this, it’s down to $50 now. CEO firing in five…four…. …$49 today…. ---
**Author:** ![puzzlegal](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/puzzlegal/32/3827_2.png) [@puzzlegal](https://boards.straightdope.com/u/puzzlegal)\ **Post date:** [September 10, 2025, 8:31pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/312 "2025-09-10T20:31:41Z")
> [@jsc1953](#): > > I had biscuits and gravy—I was surprised that they were served deconstructed but once I assembled them correctly they were quite good. That’s a win, it means the biscuits weren’t soggy. ---
**Author:** ![Railer13](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/railer13/32/9742_2.png) [@Railer13](https://boards.straightdope.com/u/Railer13)\ **Post date:** [September 10, 2025, 8:36pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/313 "2025-09-10T20:36:56Z")
> [@puzzlegal](#): > > it means the biscuits weren’t soggy. Absolutely correct. And you can butter them before adding the gravy. ---
**Author:** ![Zakalwe](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/zakalwe/32/270_2.png) [@Zakalwe](https://boards.straightdope.com/u/Zakalwe)\ **Post date:** [September 10, 2025, 11:04pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/314 "2025-09-10T23:04:20Z")
> [@Jackmannii](#): > > Cracker Barrel said only four of its 660 locations have been remodeled and pledged that the project will not continue. The remodels dropped the kitschy Americana décor the chain is known for in favor of a more minimalist, modern look. The company said it will continue to invest in restaurant quality, putting a bigger focus on “the kitchen and on your plate.” Not Jacmannii’s quote, but a quote from Fox Business from his post. 5-10 years from now: “Cracker Barrel pledges no changes to its 300 locations as younger consumers continue to abandon the chain.” 15 years from now: “Iconic American restaurant Cracker Barrel announces Chapter 11 filing, closing most of their remaining 100 locations.” They’re circling the drain…. ---
**Author:** ![LSLGuy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lslguy/32/5813_2.png) [@LSLGuy](https://boards.straightdope.com/u/LSLGuy)\ **Post date:** [September 10, 2025, 11:12pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/315 "2025-09-10T23:12:31Z")
Maybe they could rename it MAGA Barrel and change the old guy on the logo to trump, & change the yellow background of the logo to blood red. Leave everything else as-is then watch sales skyrocket at 80% of their stores & crater at the other 20%. ---
**Author:** ![Just\_Asking\_Questions](https://avatars.discourse-cdn.com/v4/letter/j/ba9def/32.png) [@Just\_Asking\_Questions](https://boards.straightdope.com/u/Just_Asking_Questions)\ **Post date:** [September 10, 2025, 11:18pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/316 "2025-09-10T23:18:31Z")
I’d like to like CB, I would. But fuck em for their politics and waffling (but not their waffles). Meanwhile I’ll be over here mourning the loss of Kenny Rogers Roasters, Boston Market, Woolworth’s counter, Big Boy, Fosters Freeze (outside of CA), El Pollo Asado… ---
**Author:** ![GIGObuster](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/gigobuster/32/421_2.png) [@GIGObuster](https://boards.straightdope.com/u/GIGObuster)\ **Post date:** [September 27, 2025, 12:32am UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/317 "2025-09-27T00:32:29Z")
> [@Sherrerd](#): > > > [@Fretful\_Porpentine](#): > > > > I’m not sure “woke” has any meaning anymore other than Something New That I Don’t Like. > > That’s probably the reality, here. > > I suppose the story has largely died down. But I’d LOVE to know how their numbers (other than merely the stock price) change, if they change. What percentage of all those outraged people will now show their gratitude for the company’s capitulation, by spending money at the various locations? I was suspecting there was a twist on this, as one would expect in a M. Night Shyamalan movie: Looks as if there was a lot of AI Astroturfing on this one. > **[Cracker Barrel Outrage Was Almost Certainly Driven by Bots, Researchers Say](https://gizmodo.com/cracker-barrel-outrage-was-almost-certainly-driven-by-bots-researchers-say-2000664221)** > > Doesn't that make more sense than lots of people caring about Cracker Barrel? ---
**Author:** ![Maserschmidt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/maserschmidt/32/18829_2.png) [@Maserschmidt](https://boards.straightdope.com/u/Maserschmidt)\ **Post date:** [September 27, 2025, 1:21am UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/318 "2025-09-27T01:21:55Z")
> [@Maserschmidt](#): > > …$49 today…. …$45.50 today… ---
**Author:** ![Sherrerd](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/sherrerd/32/8_2.png) [@Sherrerd](https://boards.straightdope.com/u/Sherrerd)\ **Post date:** [September 27, 2025, 8:06pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/319 "2025-09-27T20:06:48Z")
> [@GIGObuster](#): > > Looks as if there was a lot of AI Astroturfing on this one. We’ll never be able to trust “social media reaction” again. (if we ever did….) ---
**Author:** ![Odesio](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/odesio/32/20003_2.png) [@Odesio](https://boards.straightdope.com/u/Odesio)\ **Post date:** [September 27, 2025, 8:21pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/320 "2025-09-27T20:21:35Z")
> [@GIGObuster](#): > > I was suspecting there was a twist on this, as one would expect in a M. Night Shyamalan movie: > > Looks as if there was a lot of AI Astroturfing on this one. Even beyond culture war and political nonsense, I often wonder if the outrage I see online is reflected to any meaningful degree in the real world. Especially when it comes to stupid things like the Cracker Barrel logo. [Previous page](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371.md?page=15) [Next page](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371.md?page=17)