# Cracker Barrel changes logo and stock declines **URL:** \ **Category:** Cafe Society\ **Created:** [August 21, 2025, 9:06pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371 "2025-08-21T21:06:31Z")\ **Posts on this page:** 20\ **Page:** 18
**Author:** ![Q.Q.Switcheroo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/q.q.switcheroo/32/5713_2.png) [@Q.Q.Switcheroo](https://boards.straightdope.com/u/Q.Q.Switcheroo)\ **Post date:** [October 1, 2025, 6:41pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/341 "2025-10-01T18:41:40Z")
Will they change their Haggadah so it says “…who brought us out of the apartment of bondage”? ---
**Author:** ![LSLGuy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lslguy/32/5813_2.png) [@LSLGuy](https://boards.straightdope.com/u/LSLGuy)\ **Post date:** [October 2, 2025, 2:49am UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/342 "2025-10-02T02:49:23Z")
We now have a dedicated thread on the Maxwell House “rebranding” = “Lame attempt at viral marketing”: [Maxwell House coffee changes name to “Maxwell Apartment”](https://boards.straightdope.com/t/maxwell-house-coffee-changes-name-to-maxwell-apartment/1023582) ---
**Author:** ![aceplace57](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/aceplace57/32/3500_2.png) [@aceplace57](https://boards.straightdope.com/u/aceplace57)\ **Post date:** [October 3, 2025, 1:57pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/343 "2025-10-03T13:57:39Z")
I bet Prophet didn’t see that coming. 😂 I’ve seen it reported Cracker Barrel also signed with Viral Nation, and Blue Engine. > **[Cracker Barrel dumps the design firm behind its disastrous logo change | CNN...](https://www.cnn.com/2025/10/03/food/cracker-barrel-drops-design-firm)** > > Cracker Barrel has cut ties with the design firm that created its controversial new logo and redesigned restaurants. The restaurant chain started implementing the changes but quickly reversed course following online backlash – including from... ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [October 3, 2025, 2:01pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/344 "2025-10-03T14:01:40Z")
So, it turns out that I know someone who was a consultant at Prophet for a long time. I worked with him at my first job; he was in brand management. Despite the fact that this guy had an MBA, and has made a career out of being a marketing consultant, he struck me as absolutely dumb as a post, and lacking any creativity or insight. Whatever he might be good at, coming up with good marketing ideas isn’t one of them. ---
**Author:** ![EddyTeddyFreddy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/eddyteddyfreddy/32/18796_2.png) [@EddyTeddyFreddy](https://boards.straightdope.com/u/EddyTeddyFreddy)\ **Post date:** [October 3, 2025, 2:10pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/345 "2025-10-03T14:10:44Z")
So he’s probably risen to senior management at this point. ---
**Author:** ![Darren\_Garrison](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/darren_garrison/32/92_2.png) [@Darren\_Garrison](https://boards.straightdope.com/u/Darren_Garrison)\ **Post date:** [October 8, 2025, 10:16am UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/346 "2025-10-08T10:16:15Z")
> [@Darren\_Garrison](#): > > I’ve never ate at a Cracker Barrel but I remember back when Long John Silvers used to cover their walls with old nautical crap Long John Silver’s Land Food Shoppe > **[Long John Silver’s Swaps Fish for This ‘Unexpected’ Animal in New Logo and...](https://people.com/long-john-silver-s-swaps-fish-in-logo-redesign-11825639)** > > The seafood chain, known for its fried fish platters, is highlighting a different menu item with its new logo ---
**Author:** ![Maserschmidt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/maserschmidt/32/18829_2.png) [@Maserschmidt](https://boards.straightdope.com/u/Maserschmidt)\ **Post date:** [October 8, 2025, 11:06am UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/347 "2025-10-08T11:06:11Z")
> [@Maserschmidt](#): > > > [@Maserschmidt](#): > > > > > [@Maserschmidt](#): > > > > > > …$49 today…. > > > > …$45.50 today… > > $43.16 …42.59…. ---
**Author:** ![LSLGuy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lslguy/32/5813_2.png) [@LSLGuy](https://boards.straightdope.com/u/LSLGuy)\ **Post date:** [October 8, 2025, 3:16pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/348 "2025-10-08T15:16:22Z")
> [@Darren\_Garrison](#): > > Long John Silver’s Land Food Shoppe Is nothing sacred? Nothing eternal. Next you’ll tell me that Montgomery Wards is gone and that political conservatism has changed. Gaah! ---
**Author:** ![Maserschmidt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/maserschmidt/32/18829_2.png) [@Maserschmidt](https://boards.straightdope.com/u/Maserschmidt)\ **Post date:** [October 10, 2025, 9:10pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/349 "2025-10-10T21:10:54Z")
> [@Maserschmidt](#): > > > [@Maserschmidt](#): > > > > > [@Maserschmidt](#): > > > > > > > [@Maserschmidt](#): > > > > > > > > …$49 today…. > > > > > > …$45.50 today… > > > > $43.16 > > …42.59…. …$39.34… ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [October 10, 2025, 10:07pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/350 "2025-10-10T22:07:04Z")
> [@Maserschmidt](#): > > …$39.34… To be fair, the stock market, as a whole, tanked today, in response to Trump’s announcement of new tariffs on China, on top of the ongoing government shutdown, and the news that a large number of federal employees are being fired. So, today’s decline was likely not _entirely_ due to investors’ discomfort with Cracker Barrel’s business decisions. ---
**Author:** ![Maserschmidt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/maserschmidt/32/18829_2.png) [@Maserschmidt](https://boards.straightdope.com/u/Maserschmidt)\ **Post date:** [October 11, 2025, 2:50am UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/351 "2025-10-11T02:50:09Z")
Oh true, there’s always that systematic risk in play. Good point. ---
**Author:** ![Ike\_Witt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ike_witt/32/283_2.png) [@Ike\_Witt](https://boards.straightdope.com/u/Ike_Witt)\ **Post date:** [October 11, 2025, 3:43am UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/352 "2025-10-11T03:43:33Z")
Not _entirely_ Only _mostly_ ---
**Author:** ![rocking\_chair](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/rocking_chair/32/2918_2.png) [@rocking\_chair](https://boards.straightdope.com/u/rocking_chair)\ **Post date:** [December 4, 2025, 6:40pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/353 "2025-12-04T18:40:12Z")
so…tuna of the land? ---
**Author:** ![Maserschmidt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/maserschmidt/32/18829_2.png) [@Maserschmidt](https://boards.straightdope.com/u/Maserschmidt)\ **Post date:** [December 4, 2025, 6:58pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/354 "2025-12-04T18:58:21Z")
> [@Maserschmidt](#): > > > [@Maserschmidt](#): > > > > > [@Maserschmidt](#): > > > > > > > [@Maserschmidt](#): > > > > > > > > > [@Maserschmidt](#): > > > > > > > > > > …$49 today…. > > > > > > > > …$45.50 today… > > > > > > $43.16 > > > > …42.59…. > > …$39.34… $28.48!! ---
**Author:** ![Maserschmidt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/maserschmidt/32/18829_2.png) [@Maserschmidt](https://boards.straightdope.com/u/Maserschmidt)\ **Post date:** [December 31, 2025, 11:45pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/355 "2025-12-31T23:45:05Z")
$25.40! How low can they go? ---
**Author:** ![aceplace57](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/aceplace57/32/3500_2.png) [@aceplace57](https://boards.straightdope.com/u/aceplace57)\ **Post date:** [December 31, 2025, 11:50pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/356 "2025-12-31T23:50:13Z")
I hope a lot of hard-working laborers don’t get laid off. All because some corporate bozos made foolish decisions. ---
**Author:** ![Tzigone](https://avatars.discourse-cdn.com/v4/letter/t/839c29/32.png) [@Tzigone](https://boards.straightdope.com/u/Tzigone)\ **Post date:** [December 31, 2025, 11:58pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/357 "2025-12-31T23:58:56Z")
I don’t think corporate were bozos or foolish - there was no reasonable way the could foresee nutbags going crazy over a logo redesign and changing market direction and twist into some political objective against their values/America as a whole. To me, this is _seemingly_ a freak occurrence/black swan. Well, not necessarily nutbags, there were opportunists involved in the start of this, too. ---
**Author:** ![Dung\_Beetle](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dung_beetle/32/7945_2.png) [@Dung\_Beetle](https://boards.straightdope.com/u/Dung_Beetle)\ **Post date:** [January 1, 2026, 12:05am UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/358 "2026-01-01T00:05:38Z")
> [@Tzigone](#): > > nutbags going crazy over a logo redesign Did this really even happen, or was it a publicity stunt from start to finish? ---
**Author:** ![Northern\_Piper](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/northern_piper/32/5304_2.png) [@Northern\_Piper](https://boards.straightdope.com/u/Northern_Piper)\ **Post date:** [January 2, 2026, 3:47pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/359 "2026-01-02T15:47:43Z")
And in Corporate Missteps — Cracker Barrel Division, we have an update: Cracker Barrel took black-eyed peas off the New Year’s Day menu: > **[Cracker Barrel axes New Year’s tradition leaving customers fuming](https://www.aol.com/articles/cracker-barrel-axes-tradition-leaving-194643961.html)** > > Backlash from the company’s disastrous 2025 rebrand attempt continues to reverberate I gather, as an uninvolved Canadian, that black eyed peas have deep cultural significance ? ---
**Author:** ![aceplace57](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/aceplace57/32/3500_2.png) [@aceplace57](https://boards.straightdope.com/u/aceplace57)\ **Post date:** [January 2, 2026, 3:57pm UTC](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371/360 "2026-01-02T15:57:14Z")
Eating black-eyed peas brings good luck for the upcoming year. It’s a Southern and Soul food tradition. I like them and eat on New Years and throughout the year. [Previous page](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371.md?page=17) [Next page](https://boards.straightdope.com/t/cracker-barrel-changes-logo-and-stock-declines/1022371.md?page=19)