My $99 Apple TV hockey puck came in today 
And I couldn’t be happier.
I wish I could play around with the Roku as well in order to see the pros and cons of each unit, but my first day with Apple TV was a very good one.
As soon as the guy dropped it off I had the box ripped open and, pausing to take in the classic Apple packaging, then removed the device from its careful wrappings.
Apple TV consists of the small hand-sized block, a slender AC cable (no wall wart), and an elegant aluminum remote.
I plugged in the HDMI cable and started it up. Within about five minutes I was on my wireless-N network, I had entered my Netflix and Youtube credentials as well as my Apple ID for purchases and “Home Sharing”
I downloaded the remote control app for my iPhone, which allows you to control iTunes or an Apple TV from your iPhone or iPad. It is not too useful for the main menus, but comes in quite handy when you want to type in some text. Using the arrow buttons on the remote to select letters from the alphabet gets old quickly—use the iPhone and you can type on the keypad.
The kids are going to love the immediate access to current movie trailers as well as the rentals (to be doled out carefully).
Netflix is much easier to work with on the Apple TV—gone is the Netflix interface, you now use a menu system like the Apple TV itself. Searching, viewing previously seen videos, finding new stuff, all much better.
And YouTube is smooth. It was cool to look up some guitar licks, watch them on TV, and then use the remote to add one to my YouTube favorites.
The Apple TV can see computers in the house that run iTunes, if you enable Home Sharing on each one. I did so, and was pleasantly surprised.
I can watch videos that are on my iMac as well as listen to music.
I enabled photo sharing, and was able to bring up my entire photo library in a few clicks of the remote. I showed my wife an artfully created slide show of our last trip to Brazil, complete with Bossa Nova soundtrack.
In short, if you own Macs and are in an Apple household, with iPods abounding, then Apple TV will be a nice addition.
On the down side, the TV show selection is not stellar, and the fact that it can’t play common video formats is a pity. Netflix fills in these gaps somewhat, but I really wish I could watch other formats with it.
As I said, I wish I could see Roku in order to compare, but I imagine that the devices will differ in much the way that Apple/PC or iPhone/Android differ: the former have the slick UI and one set way of doing things, while the latter have more flexibility in exchange for more interface quirks.
Video quality from my iMac was wanting. I plan on running gigabit Ethernet cable to the Apple TV, to lessen the load on the wireless network, so hopefully the streaming quality will improve. Currently, Mythbusters has to stream from my iMac over Wifi, to the router, then over Wifi to the Apple TV—maybe too many wireless hops.