Massaging the carotid sinus in the neck can slow the heart rate. It is a technique used in certain atrial arrythmias in order to stop them. However, it is a transient effect that stops when the pressure is lifted. The major side effect is that if you have plaque in the artery, it can break free and cause a stroke. Contrary to popular opinion, strokes do not usually result in loss of consciousness. They cause weakness and numbness and can cause a person to fall but they are usually conscious. Only in very severe strokes or brainstem strokes are patients completely unresponsive. A direct hit to the carotid sinus is unlikely to cause the situation seen.
As far an an implantable defibrillator goes, you need to distinguish between atrial fibrillation and ventricular fibrillation. The atria are the top chambers of the heart and fire first. The ventricles are the bottom chambers and are supposed to respond to the electrical signals from the atria. In either type of fibrillation, the electrical signals are off and the part of the heart basically just quivers.
In atrial fibrillation the ventricles, or main pumping chambers of the heart, are working but they are not getting a regular signal. Therefore, they sometimes fire randomly and sometimes can sense every little quiver as a beat and fire too fast. You can treat atrial fibrillation by cardioversion, which is converting the atria to a normal rhythm. This is similar to defibrillation but uses a much lower amount of energy. However, you can also treat it by essentially ignoring the atria and giving medications to make sure the ventricles don’t fire too quickly. If they are firing too slowly, you can put in a pacemaker. The point is that while there are many ways to treat the atrial fibrillation (such as cardioversion, medications and electrical ablation) as long as your ventricles are pumping normally, you can live for years with chronic atrial fibrillation, and many people do. Therefore, there is not usually a need for an implantable defibrillator in atrial fibrillation, although the pacemakers they have these days can actually overdrive pace people out of atrial fibrillation.
In ventricular fibrillation, however, it is the main pumping chambers that are fibrillating and so there is no effective blood flow. You have to resume a normal rhythm or the person will die. The presumption is that anyone who goes into ventricular fibrillation may have an underlying irritability of the heart that predisposes to this happening again. In addition, the damage caused by cardiac arrest and restarting the heart can also lead to an increased risk of recurrent ventricular fibrillation.
An implantable defibrillator senses ventricular fibrillation and can immediately delivery a small focused shock to the heart. The benefit is that you use much lower amounts of energy because you are applying current directly to the heart and the treatment is immediate, often before the patient loses consciousness, so brain damage is minimized. These defibrillators are also used for ventricular tachycardia which is also a dangerous, but more regular arrhythmia. It is amazingly cool what these devices can do. Way back in residency, we had a patient develop chest pain, caused by ventricular tachycardia which was at a rate just below the cut off rate on his defibrillator. The cardiologist let me do the reprogramming. There is nothing quite like saving a patient’s life by tapping a few computer keys and watching him get shocked back into normal rhythm while you sit at the computer. Arrhythmia specialists are totally cool and I am not even a general cardiologist much less an arrhythmia subspecialist so believe me when I say that this is the most basic of explanations and they understand this much much more than I do. (Also, the local arrhythmia doctors totally rock. Literally. As in they have a rock band. I have their CD and have been to a few shows at the local bar.I am comforted in the fact that they have good rhythm.)